Mr Ferguson is joining the company to expand its digital agencies including Genex, Oâ€™Grady Meyers, New Media Strategies, Big Communications and The Hyperfactory. His responsibilities will include increasing brand awareness and customer loyalty, and aggressively growing the operations.
Mr Ferguson most recently served as president of Internet at Idearc in Dallas, Texas. Prior to that, he served as CEO for Citysearch, including the overall management and strategic direction of the national and international local search business. His background also includes senior marketing and strategy positions at Yahoo!, Launch Media and EMI Music.
Mr Reidy said: â€œMeredith Integrated Marketing has achieved strong growth over the last several years, including the addition of leading-edge digital marketing capabilities; Briggs possesses extensive digital experience and a successful track record in creating and maintaining high-growth businesses.
Meredith Integrated Marketing has promoted David Brown to executive vice president and general manager, with expanded oversight of Meredith Integrated Marketingâ€™s core customer relationship marketing business, including direct leadership of Directive, Meredith Integrated Marketingâ€™s database analytics agency. Mr Brown will continue to report to Mr Reidy.
â€œHe brings a deep understanding of digital media services, and expertise in creating sophisticated marketing programs for clients. Both Meredith Integrated Marketing and our clients will benefit from Briggsâ€™ extensive expertise.â€
Mr Ferguson said: â€œIâ€™m looking forward to guiding Meredith Integrated Marketingâ€™s unprecedented digital assets, as well as collaborating with the top talent at its agencies, we are one of the fastest-growing businesses in the digital arena, and I am thrilled with the opportunity to build on this impressive record of achievement.â€
Will Mr Fergusonâ€™s experience benefit the firm?
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