Cox also launched Cox Wireless, the company's market research, revealed that consumers wanted a more fair approach to wireless and Cox is responding with moneyback minutes.
Cox claims that it is the first wireless carrier to provide cash back on customers' bills for unused minutes each month - up to $20 a month - a significant departure from the industry standard by which consumers lose unused minutes or carry them over from month-to-month with no monetary benefit.
Cox's consumer research found that consumers are frustrated with surprise overage charges on their monthly bills. To further its commitment to delivering a more fair approach to wireless spending, Cox Wireless automatically provides customers with free text message usage alerts when they approach their maximum number of monthly minutes and messages.
This no surprises service enables customers to adjust usage habits or upgrade rate plans to avoid overage charges. Cox also makes it easy to save minutes by providing free mobile-to-mobile and calling between the customer's Cox Digital Telephone and Cox Wireless phone. Customers can choose one free upgrade when they add Cox Wireless.
Cox said that Advanced TV customers can choose a free premium entertainment channel such as HBO, Showtime, Starz or Cinemax or Cox Movie Pak, which includes Encore, Epix, Sundance and Vutopia; high-speed internet customers can upgrade from Preferred to Premier; or home telephone customers can add unlimited domestic long distance calling on their Cox Digital Telephone service.
Stephen Bye, vice president of wireless at Cox, said: “With our customer-centric approach, we're delivering much more than excellent network coverage and call quality. We went a step further by introducing new services and features to the Cox bundle that were built on fairness.”
Will the new service enhance the firm's market share in the US?
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