The newly launched Joost, a digital media company, will be dedicated to providing premium branded solutions for advertisers and brand marketers seeking to reach their targeted audience with engaging and high impact in-stream and in-banner video advertising.
The new unit will be led by Nick Higgins as executive vice- president, where he was previously the head of global video at Adconion Media Group. Prior to joining Adconion, Mr Higgins was at MSN where he held several senior positions over the last 10 years.
In January of 2010, after acquiring certain assets of Joost from the ex-Skype founders in November the previous year, Adconion launched the Joost Video Network across North America, Europe and Australia.
Joost also offers branded entertainment services through its partnership with RedLever, a studio specializing in developing and producing brand-integrated content for the Web. And as a standalone business unit, Joost will benefit from a better-defined, more distinct and expanded role in the video marketplace.
Joost will continue to focus on building its premium video network but will now also increase its exclusive audience and global reach across itâ€™s owned and operated Joost.com, and will continue to sign exclusive site representation deals with leading video and entertainment sites. The new unit will improve its market visibility as an online, brand-centric video provider of choice, and will be able to react even faster to client needs and dynamic market changes.
Tyler Moebius, CEO of Adconion Media Group, said: â€œVideo has always been a top priority for us, and after carefully watching the market and listening to our clientsâ€™ needs, we knew that now was the time to be aggressive and spinoff a successful product to become an even more successful standalone business.â€
Will Joost provide better solutions to brand marketers?
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