Under the terms of the agreement, CarieScan will contribute towards the costs of a jointly agreed marketing plan and towards certain costs incurred by CoreStrength in the delivery of its services.
CarieScan will continue to work closely on a non-exclusive basis with its existing US distribution partner Patterson Dental. CoreStrengthâ€™s established sales network in US and Canada will allow CarieScan to substantially improve market in those markets.
CarieScan PRO is a hand held device used for the early detection and monitoring of dental caries.
The agreement provides CarieScan with access to sales coverage for the whole of the North American territory on a predominantly commission only basis enabling the company to move forward on a significantly more cost effective manner.
Glenn Bonagura, partner of CoreStrength, said: "We believe that there is a substantial opportunity to sell the award winning CarieScan PRO to our customer base. We are known in the industry for our understanding of the latest and best dental products as well as our strong distribution network. Over the coming months we aim to build a sustainable competitive advantage for CarieScan across North America, and we look forward to working with the team."
Will CarieScan benefit with CoreStrength sales network in US and Canada?
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