A bold subheading. Especially when you see the article I'm about to link to. It seems I'm arguing that "what really matters in life" is small abandoned thatched cottages  in Galway, which is a strange position to adopt, given everything else that's going on in the world at the moment.
But I am not one to be deterred once a campaign has been brought to my attention. And why should a decaying cottage not garner as much attention as Copenhagen/Iran/electoral reform? Yes, I can also think of around four hundred reasons why, but I'm going to stick with this one, dammit.
So, good luck, Galway. Save that cottage and its little windows. And save the thatch, too, obviously. If small cottages like that didn't have newspapers like you, o Galway News , standing up for them, God only knows what might happen. It might be the end of all quaint cottages! Of all picturesque scenes. Of all Constable-inspired coach tours. The ramifications are endless and terrifying.
Seriously, people. MOBILISE. Let's see some Cottage Camp swoops on the Houses of Parliament and protesters thatching the roof of Buckingham Palace to make their point. We need to show the world at large that this cottage is not going to die quietly. No indeed.