Ukip's only chance of survival is on the nativist fringe. It won't be a happy - or successful - existence.
As the latest ONS figures show 830,000 people falling off the electoral register, Labour release a non-partisan video urging people to register to vote.
The party manifestos fight hard to cover up perceived weaknesses. Labour don't want to admit they'll borrow to invest; the Tories don't want to explain the welfare cuts.
None of the major parties really grapple with the necessary work to improve social mobility, although they all say they're for it.
The former Tory Chancellor also says his party hasn't won an election for 23 years because it's "too right-wing", and that attacking Ed Miliband's personality will "cost votes".
Ukip and the SNP are merely the strongest political expressions of our present discontents.
It's great being a Lib Dem - you don't have to believe in anything. For a brief moment in 1996, I thought I'd found my people.
David Cameron's Right to Buy policy scored good headlines but the public won't buy it.
Which came first, the breakthrough or the BBC appearances? An academic suggests that Ukip are getting a helping hand from the press.
Social security is perhaps the least surprising part of Labour's manifesto. But it's also one of the most important.
Cool Britannia 20
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