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Why I’m sick of fake theorists lamenting the “millennial problem”

Wise Thinkers lament smartphones, social media, and self-entitlement – ignoring how badly off this generation is thanks to its predecessors.

There is a certain sort of Wise Thinker who loves nothing more than to offer advice on the “problem” of “millennials”. Oh, Wise Thinker, where has this mysterious generation of lazy, entitled narcissists come from, and how am I supposed to deal with the ones who keep showing up in my office?

The answer, we’re told, is a massive failure in parenting that started in the 1980s – suddenly children were told they were special, that they could do anything they wanted to. Worse, they were shown they didn’t have to work for it – they were given participation medals just for showing up, and any time they did badly at school, they didn’t need to improve; their parents just complained to get them better marks!

No evidence that any of this is substantially true (or caused the claimed effects) need be offered: that can be left as an exercise to the reader’s own preconceptions.

(They’ve given out participation medals in the modern Olympics since it started in 1896, by the way. No one ever seems to mention that.)

A particularly refined example of this sort of thing has been doing the rounds of social media recently – a video clip in which motivational speaker and TED talkist Simon Sinek rehearses the familiar lines but then makes a rather bolder claim: millennials are losing the capacity for joy (and some of them are even killing themselves), and it’s all because of mobile phones.

Their use of mobile phones and social media is addictive, Sinek says, in exactly the same way as drugs and alcohol. He refers to the brain chemical dopamine, which immediately turns his every utterance into rigorous neuroscience – regardless of the quantity and quality of the evidence available to support it.

That every millennial is suffering from this terrible addiction is taken as read, as much as everyone who’s ever had a glass of wine is a raging alcoholic. Non-millennials, we all know, completely eschew the mobile phone and have never been seen on Facebook.

But this is only part of the broader millennial addiction to instant gratification – same-day delivery, movies-on-demand, even getting a date is now as simple as swiping right, as anyone who’s never actually tried online dating will surely agree!

It seems all millennials can have everything they want, whenever they want it, so they will never learn the hard lessons that the Wise Thinkers learned in the old times: how to be patient, how to have self-restraint, how to work hard for something.

This can surely be the first time in history in which the old have considered the young to be impatient and lazy.

Worst-case scenario? Sinek points to a rise in depression and suicide, and lets us draw arbitrary lines as we please. His best-case scenario: the millennial will never learn how to find joy, unless, apparently, their benevolent employer helps them with such innovative solutions as banning phones in meetings. Sure.

There is of course nothing wrong with some scepticism towards new technology and the effect it can have on the fragile human mind. If only we had heeded the scientist Conrad Gessner’s dire warning of a powerful new invention that would overwhelm, confuse and ultimately harm us with its unstoppable flood of information. That invention? The book. Gessner lived through the invention of the printing press in the sixteenth century. History doesn’t record whether or not he wore stupid glasses.

But maybe Sinek is right – maybe only by abandoning the embrace of Siri will you know true love, millennials, some of you who are actually in your mid-thirties these days and have probably already started tutting at those younger than you who never learned “real” patience by sending texts on a Nokia 3310.

It must be a lot of fun, theorising about the possible origins of the “millennial problem”, and coming up with brilliant outside-the-box solutions to it. Weird, though, that all these Wise Thinkers never seem to talk about how many millennials started their careers in the midst (or the aftermath) of an uncertain job market caused by the 2008 financial crisis. Or how many of them had to start their careers with unpaid internships. Or, more fundamentally, that they’re the first generation for decades to earn lower wages than their predecessors.

Perhaps, for some strange reason, managers so supposedly desperate to understand millennial employees are not quite as interested in paying motivational speakers to tell them about things like that.

Photo: Getty
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A Fox among the chickens: why chlorinated poultry is about more than what's on your plate

The trade minister thinks we're obsessed with chicken, but it's emblematic of bigger Brexit challenges.

What do EU nationals and chlorinated chickens have in common? Both have involuntarily been co-opted as bargaining chips in Britain’s exit from the European Union. And while their chances of being welcomed across our borders rely on vastly different factors, both are currently being dangled over the heads of those charged with negotiating a Brexit deal.

So how is it that hundreds of thousands of pimpled, plucked carcasses are the more attractive option? More so than a Polish national looking to work hard, pay their taxes and enjoy a life in Britain while contributing to the domestic economy?

Put simply, let the chickens cross the Atlantic, and get a better trade deal with the US – a country currently "led" by a protectionist president who has pledged huge tariffs on numerous imports including steel and cars, both of which are key exports from Britain to the States. However, alongside chickens the US could include the tempting carrot of passporting rights, so at least bankers will be safe. Thank. Goodness. 

British farmers won’t be, however, and that is one of the greatest risks from a flood of "Frankenfoods" washing across the Atlantic. 

For many individuals, the idea of chlorinated chicken is hard to stomach. Why is it done? To help prevent the spread of bacteria such as salmonella and campylobacter. Does it work? From 2006-2013 the Centers for Disease Control and Prevention reported an average of 15.2 cases of salmonella per 100,000 people in the US (0.015 per cent) – earlier figures showed 0.006 per cent of cases resulted in hospitalisation. In 2013, the EU reported the level at 20.4 cases per 100,000, but figures from the Food Standards Agency showed only 0.003 per cent of UK cases resulted in hospitalisation, half of the US proportion.

Opponents of the practice also argue that washing chickens in chlorine is a safety net for lower hygiene standards and poorer animal welfare earlier along the line, a catch-all cover-up to ensure cheaper production costs. This is strongly denied by governing bodies and farmers alike (and International Trade Secretary Liam Fox, who reignited the debate) but all in all, it paints an unpalatable picture for those unaccustomed to America’s "big ag" ways.

But for the British farmer, imports of chicken roughly one fifth cheaper than domestic products (coupled with potential tariffs on exports to the EU) will put further pressure on an industry already working to tight margins, in which many participants make more money from soon-to-be-extinct EU subsidies than from agricultural income.

So how can British farmers compete? While technically soon free of EU "red tape" when it comes to welfare, environmental and hygiene regulations, if British farmers want to continue exporting to the EU, they will likely have to continue to comply with its stringent codes of practice. Up to 90 per cent of British beef and lamb exports reportedly go to the EU, while the figure is 70 per cent for pork. 

British Poultry Council chief executive Richard Griffiths says that the UK poultry meat industry "stands committed to feeding the nation with nutritious food and any compromise on standards will not be tolerated", adding that it is a "matter of our reputation on the global stage.”

Brexiteer and former environment minister Andrea Leadsom has previously promised she would not lower animal welfare standards to secure new trade deals, but the present situation isn’t yet about moving forward, simply protecting what we already have.

One glimmer of hope may be the frozen food industry that, if exporting to the EU, would be unable to use imported US chicken in its products. This would ensure at least one market for British poultry farmers that wouldn't be at the mercy of depressed prices, resulting from a rushed trade deal cobbled together as an example of how well Britain can thrive outside the EU. 

An indication of quite how far outside the bloc some Brexiteers are aiming comes from Foreign Secretary Boris Johnson's current "charm" offensive in Australasia. While simultaneously managing to offend Glaswegians, BoJo reaffirmed trading links with the region. Exports to New Zealand are currently worth approximately £1.25bn, with motor vehicles topping the list. Making the return trip, lamb and wine are the biggest imports, so it’s unlikely a robust trade deal in the South Pacific is going to radically improve British farmers’ lives. The same is true of their neighbours – Australia’s imports from Britain are topped by machinery and transport equipment (59 per cent of the total) and manufactured goods (26 per cent). 

Clearly keeping those trade corridors open is important, but it is hard to believe Brexit will provide a much-needed boon for British agriculture through the creation of thus far blocked export channels. Australia and New Zealand don’t need our beef, dairy or poultry. We need theirs.

Long haul exports and imports themselves also pose a bigger, longer term threat to food security through their impact on the environment. While beef and dairy farming is a large contributor to greenhouse gases, good stock management can also help remove atmospheric carbon dioxide. Jet engines cannot, and Britain’s skies are already close to maximum occupancy, with careful planning required to ensure appropriate growth.

Read more: Stephen Bush on why the chlorine chicken row is only the beginning

The global food production genie is out of the bottle, it won’t go back in – nor should it. Global food security relies on diversity, and countries working and trading together. But this needs to be balanced with sustainability – both in terms of supply and the environment. We will never return to the days of all local produce and allotments, but there is a happy medium between freeganism and shipping food produce halfway around the world to prove a point to Michel Barnier. 

If shoppers want a dragon fruit, it will have to be flown in. If they want a chicken, it can be produced down the road. If they want a chlorinated chicken – well, who does?