Lynton Crosby, who ran Boris Johnson's 2008 and 2012 election campaigns. Illustration: Dan Murrell/New Statesman
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Lynton Crosby, David Cameron and the old dog whistle test

David Cameron and George Osborne agree with Boris Johnson on one thing at least: the Tories should pay Lynton Crosby “whatever he wants” to become their election strategist. So what is it about this rough-tongued Australian that so appeals to them?

It is not hard to imagine the torrent of disparaging comment that will break over the Tories if they put Lynton Crosby in charge of their 2015 election campaign. Many on the left would take the appointment of this rough-tongued Australian as proof that the Conservatives had “lurched to the right”. Crosby’s willingness to campaign on the issue of immigration, seen in elections he has run in both Australia and the UK, would be cited as proof of a disreputable urge to play the race card. Placing him in charge of the Tory machine would be treated as confirmation of a general coarsening, with the leadership adopting a narrow, retrograde and ultimately hopeless strategy of appealing to white-van man.

Nor is Crosby without his critics on the right. Peter Oborne, writing in the Sunday Telegraph, lamented that even though his appointment seems “almost inevitable”, it “would also mean a terrible defeat for everything that Cameron has stood for”, amount to “a public recantation” of the more generous approach adopted by the Conservatives after their general election defeat in 2005, and look “deeply inauthentic”.

Yet one might say the trouble with the whole Cameroon project is that it has seemed inauthentic. The manner of its leading exponents has often been so tentative as to suggest that even they do not really believe in what they are doing. This problem was exposed with embarrassing clarity during the 2010 general election campaign, which appeared to be based on the premise that David Cameron is a nicer man than Gordon Brown. As soon as Nick Clegg looked, on first gaining access to the nation’s living rooms through the leadership debates, as if he, too, might be nicer than Brown, the Tories were in trouble. They had no idea what they wanted to say. Veterans of that campaign recount with a shudder how, if in the space of a few days you’d asked four members of the Tory high command – George Osborne, Steve Hilton, Ed Llewellyn and Andy Coulson – to tell you the theme of the campaign, you’d have got four different answers.

Cameron and Osborne know that if they allow such a debacle to recur in 2015, their political careers will most likely be over. They are therefore desperate to obtain Crosby’s services, even though he worked with Michael Howard on the 2005 campaign, which ended in failure.

Ferocious discipline

So who is this highly prized but, to the wider public, still largely unknown Australian? He was born in 1957 in Kadina, South Australia, the youngest of a cereal farmer’s three children. Farming did not attract the young Crosby. He took a degree in economics from the University of Adelaide and, after standing once unsuccessfully for election in his own right, began work for Australia’s main right-wing party, the Liberals, in Queensland, where he swiftly rose through the ranks. His métier turned out to be winning elections for other people rather than himself. He is a witty, foul-mouthed, workaholic election addict, with deep insights into political strategy and a ruthless eye for the other side’s vulnerabilities: he likes nothing better than to peel voters away from opponents by forcing them to defend positions that will be unpopular with their own supporters. His appearance may be that of a nondescript man in his mid-fifties, but his talents have made him one of the most successful behind-the-scenes political operators of recent times. John Howard, who as Liberal Party leader won four successive general election victories in the period 1996- 2004, did so with Crosby at his side as his campaign manager.

If Crosby is to come and work again for the Tories, he wants to be paid a huge sum of money, to compensate him for the lucrative lobbying work he would otherwise be doing. He also insists on complete control of the campaign, including the polling that will help to inform it. This would have to be transferred from Populus – the company co-founded in 2003 by Andrew Cooper, Cameron’s present head of strategy – to Crosby|Textor, the company set up in 2002 by Crosby and his business partner Mark Textor. My expectation is that these demands will be met, which will dismay some of those who believe they are already doing perfectly good work for the Tories.

Michael Ashcroft, who used polling by Populus for Smell the Coffee, his study of what went wrong with the Tory campaign in 2005, has recently used the Conservative Home website, whose parent company  he owns, to declare: “I believe it would be a mistake to hire Lynton Crosby . . . I do not think he is needed and would become a distracting influence.”

Crosby could still refuse to work for the Tories. He has been known to say he is not going to rejoin the team, but my guess is that when it comes to it he will be unable to resist the temptation. Would this be the disaster that some so confidently predict? Nobody can know for sure how a campaign will turn out, but it would be foolish to count on Crosby getting things wrong. In the autumn of 2007, Boris Johnson’s first attempt to become Mayor of London was floundering, with critics suggesting that his eagerness to tell jokes betrayed a flippant amateurism that made him unfit to run a capital city. Osborne prevailed on Johnson to let Crosby take charge of his campaign.

The jokes ceased. For journalists covering the contest, this was an unwelcome development. We found ourselves cut off from our most reliable source of colour. For months at a time, it was impossible to get near Johnson. Crosby was subjecting him and the rest of the Tory team to the kind of ferocious discipline that used to be inflicted on languid recruits at the Guards Depot at Pirbright.

Johnson’s most recent biographer, Sonia Purnell, relates how, at his first dinner with Crosby, the candidate was told: “If you let us down, we’ll cut your fucking knees off.”
    
Before writing this piece I asked Johnson what it had been like having his campaign run by Crosby. He was “an absolutely brilliant campaign manager”, Johnson said. “I’ve never known anyone so good at motivating a campaign.” He had “a thing called the pink cardigan”, and “all these hordes of young people working for him”. At the end of each day, he would throw the pink cardigan to someone who had “monstered the Labour Party or done something particularly distinguished”.

Johnson recalled how, one evening, “I tottered to the end of a gruelling encounter with some Tory London councillors. I tried feebly to motivate them on various themes, and I was leaving them at about 9.30 at night, feeling rather wan about things, and I got a text from Lynton which said: ‘Crap speech, mate.’”

There is a bracing realism to Crosby’s style. He does not seek to evade inconvenient truths with English politeness. But I put it to Johnson that it was a pity Crosby had forced him to stop telling jokes. “This is all hysterical nonsense,” he said. “The awful truth is that the electorate won’t take you seriously unless you take yourself seriously. If you don’t take yourself seriously they don’t think you’re taking them seriously.”

Londoners reckoned Johnson was serious enough to elect as their mayor in 2008, and to re-elect for a second term in May this year when Labour had been well ahead in the polls. Some of the credit for turning Johnson into a professional belongs to Crosby, though Labour prefers to place all the blame for defeat on its candidate, Ken Livingstone.

Blow your own foghorn

Johnson told me the Tories should do “whatever it takes” to hire Crosby to run the 2015 campaign: “Push the boat out, break the piggy bank, kill the fatted calf.” One cannot help being struck by this rare example of Johnson agreeing with something that Cameron and Osborne want to do. The appointment would be popular on the Tory back benches, which assume Crosby would treat the Liberal Democrats far more roughly than Cameron has done. In the mayoral elections, he proved expert at harvesting Lib Dem votes for Johnson.

But what about Crosby’s first campaign for the Tories in the general election of 2005? To begin with, things went well. On 26 March 2005, Andrew Grice, in the Independent, wrote of Crosby: “Since the pre-election campaign began in January, he has helped the Tories to set the political agenda for a sustained period for the first time since Black Wednesday in 1992. He is credited with turning a rusty party machine into the Rolls-Royce it was in Margaret Thatcher’s heyday.”

But in his book The End of the Party, Andrew Rawnsley gives the liberal intelligentsia’s view of what happened next: “After a slick start that worried Labour, the heavy emphasis the Tories put on immigration made them look opportunistic, monomaniac and unattractive to centrist and floating voters. In a well-timed speech in Dover [delivered on 22 April 2005, Tony] Blair charged his opponents with seeking ‘to exploit people’s fears’ and skilfully punctured Howard’s posturing on the issue. ‘The Tory party have gone from being a One Nation party to being a one-issue party.’”

Michael Howard won 33 more seats than the Conservatives had got at the previous general election, but only 0.7 per cent more of the vote. He managed to scandalise the intelligentsia without gaining large new support from Labour voters who were indeed worried about immigration. Crosby denied after the campaign that he had used a “dog whistle” to send surreptitious messages: “It was more like a foghorn.” Whatever instrument it was, few voters obeyed its instructions.

Rupert Darwall, a former adviser to the chancellor Norman Lamont who worked for Crosby during that year, said the campaign “didn’t come off because the Conservatives didn’t have an economic policy”. There was a boom, and Gordon Brown’s reputation as chancellor was still intact. Like Johnson, however,
Darwall has the highest respect for Crosby. “I’ve never come across such a good manager,” he told me. “He inspires the people working for him. He selects people he trusts and he doesn’t micromanage. The irredeemable sin is screwing up and not telling him.”

On being asked what economic policy Crosby would wish to pursue in the 2015 campaign, Darwall said: “He would reconfirm the view that getting control of borrowing is crucial. Normal people don’t buy the Keynesian thing that to get borrowing down you have to borrow more. Ed Miliband and Ed Balls would have a very hard time. I think Lynton Crosby would be a nightmare for Miliband.”

When I protested that commending deficit reduction for month after month with workaholic discipline sounded dull, Darwall replied: “It is disappointing for the media. It is not disappointing for the people who work in the campaign.”

Crosby’s partner Mark Textor has expressed their contempt for much of what appears in the media. Writing in the Sydney Morning Herald this summer, he argued: “Most is borderline trivial, certainly irrelevant. But that has never discouraged the commentators.”

One of John Howard’s strengths, in the victorious campaigns he waged with Crosby’s assistance, was his ability to say things that antagonised the Australian intelligentsia but appealed to ordinary Australians. In 1996, Howard defeated the Labor leader Paul Keating, an eloquent figure much admired by the intellectual elite, by appealing instead to core Labor voters who became known as “Howard’s battlers”. Howard carried conviction by choosing what looked like big challenges – a major tax reform, for instance – and sticking with them rather than cutting and running. His opponents will never forgive the ruthless way he exploited the question of immigration in the election of 2001. Howard was not charismatic, but he convinced voters that he had the Australian national interest at heart.

Senior Cameroons hope Crosby can work out how to appeal to the “strivers” identified by the Prime Minister in his speech to the Conservative party conference in Birmingham last month. These Tories recognise that one speech does not constitute a campaign, and are confident that Crosby has the professionalism needed to construct the latter. A close observer compared No 10 to a country house where everyone is very friendly and polite but no one knows who is in charge, nor even whose job it is to do the washing-up.

Almost everyone is fed up with this situation. The Tories want to be told what they need to do to win the next general election, and they think Crosby can tell them.

Crosby naturally refused to talk to me before I wrote this profile. He said he is not running for anything and is sick of being misrepresented by British journalists. I did, however, manage to have an enjoyable and illuminating talk with him last December, when I was updating my biography of Boris Johnson. It was clear that he had a keen understanding of his candidate’s strengths, and of the need to stop Livingstone from turning this year’s mayoral election into a straight Labour-Tory fight. Johnson did not emerge from that campaign as a horrible right-wing extremist, but as a person some Labour voters in London felt comfortable about supporting.

At the end of our conversation, Crosby presented me with a Boris Johnson campaign mug. I remarked that when I got it home, my wife, who is a Labour councillor in London, might well smash it. He thereupon gave me a Boris Johnson umbrella, saying as he did so: “This’ll really piss her off.”

Here is a man who delights in provoking Labour. The cleverest way to oppose him might be to be very nice about him. I am not sure he would know how to deal with that.

Andrew Gimson is the author of “Boris: the Rise of Boris Johnson” (Simon & Schuster, £7.99)

Edel Rodriguez for New Statesman
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Rehearsing for war

From the Middle East to North Korea, Donald Trump is reasserting US military strength and intensifying the rivalry among the great powers.

As Vice-President Mike Pence arrived in South Korea from Washington on Sunday, he announced that the “era of strategic patience”, in which the US sought to monitor and manage the nuclear threat from North Korea without pushing the matter for fear of escalation, was over. “President Trump has made it clear that the patience of the United States and our allies in this region has run out and we want to see change,” Pence declared. The heat under a crisis that had already been bubbling ominously was turned up another notch.

Much has been written in recent years about the stability provided by the post-1945 world order and the dangers of letting it crumble. The conflict in Korea provided the first big test of that order almost 70 years ago, but the difficulty was never really resolved. It remains the proverbial “wicked problem” in international affairs, “frozen” in an obsessively monitored and deeply uneasy stalemate, demarcated by the Demilitarised Zone: a line 160 miles long and roughly two and a half miles wide scored across the middle of the Korean Peninsula, drawn with superpower supervision in 1953. Partition has allowed a strong and ­successful state to flourish in the South while the North has survived in a state of ­arrested development.

The problem has been passed down from generation to generation because attempting to solve the issue risked opening a Pandora’s box. The risks included the unleashing of huge military force, potential world war and a refugee crisis on a scale that could severely destabilise even China. By the 1990s, it was clear that the North Korean regime had fastened upon another strategy for survival as the Cold War passed into history and its sponsors in Beijing and Moscow began to question the value of such an ally: the acquisition of nuclear warheads. Pyongyang has long had the firepower to flatten Seoul in a matter of hours. The mission since has been to develop its missile technology to carry that material as far as possible – certainly to Japan, but ideally also to the west coast of the United States.

The day after Pence’s announcement, the US and South Korea undertook a joint air and army exercise to ensure readiness in the event of an attack from the North. This followed a joint naval war game earlier in the week and the US decision to send a navy group led by the nuclear-powered aircraft carrier USS Carl Vinson, which Donald Trump described as an “armada”, to the region. No sooner had the fleet appeared than Japanese sources reported that it had been followed by Chinese and Russian submarines as it entered North Korean waters. Such are the great-power manoeuvres of the 21st century – whether on air, sea or land – in which the world’s most potent military machines shadow the moves of their competitors, and openly rehearse for war.

***

Asia has not had a major inter-state war since the 1970s but it is not immune from the tragedies of power politics that have beset other rapidly developing parts of the world. Across the region, military spending is rising fast as states jostle in anticipation of a changing balance of power.

The purpose of Pence’s Asia-Pacific tour is to offer reassurance to America’s allies in the region, which have been watching the rise of China, in particular, with trepidation. The stark change of tone emanating from the White House – and change of gear – has been noted. After years of steady consistency in US grand strategy, there is a sense of a building crisis and the Americans are being watched in anticipation of their next move more closely than they have been scrutinised in many years.

Before he left South Korea, Pence also visited Panmunjom, where the 1953 armistice was signed at the end of the Korean War, as well as Camp Bonifas, a UN military compound near the Demilitarised Zone, set up to monitor the ceasefire that followed. It is an eerie echo from the past that Pence’s own father served in the war that divided the country. Edward Pence was awarded the Bronze Star on 15 April 1953 for heroic service. The vice-president proudly displays the medal, and a photo of his father receiving it, in his office. He is no doubt aware of the costs of a conflict in which an estimated 36,000 of his countrymen were killed.

Just over a thousand British soldiers also lost their lives in the Korean War after being sent to fight in a joint UN force. But it was far more deadly still for the peoples of the Korean Peninsula, killing more than a million people, including 400,000 troops for the People’s Volunteer Army, among whom was Mao Anying, the eldest son of Chairman Mao, the leader of the Communist Party of China and protector of the North.

History throws up strange parallels. When the Korean War began in 1950 it was understood to be the first serious test of the international system established after the Second World War. It is striking just how many of the same ingredients remain, including the identity of some of the main protagonists. On 25 June 1950, a border conflict between North and South Korea escalated into full-scale war when Kim Il-sung’s Korean People’s Army – backed by China, and with the tacit support of the Soviet Union – invaded the Republic of Korea in the south, claiming that it represented the legitimate government of all Korea. This is a claim that the regime of his grandson Kim Jong-un has not abandoned to this day.

Two days after the invasion, on 27 June, the UN Security Council voted to send a joint force, under General Douglas MacArthur of the US, the former supreme commander of Allied forces in the south-west Pacific area, to protect the sovereignty of the South and repel the invaders. Much more was at stake than the question of territorial integrity or preserving international law. By bringing the Americans into confrontation with the Chinese – and with the Russians seen to be the steering hand in the background – the conflict had all the ingredients for rapid escalation.

From the start, there were concerns that the Americans might overdo the brinkmanship, even under the cautious leadership of Harry Truman. Fears that the self-confident MacArthur would exceed his brief were confirmed when the UN forces pushed back into North Korea in October. In response, the Chinese Communists, who believed that MacArthur had designs on China itself, flooded across the Yalu River in their tens of thousands.

It was in the autumn of 1950 that the danger of another world war, this one involving nuclear weapons, reached its peak. On 28 November, after a grave reverse for the UN forces, MacArthur stated that the advent of 200,000 Chinese had created “an entirely new war”, with much higher stakes than before. Suddenly, the prospect that the US might resort to using an atomic bomb against the North Koreans, or even the Chinese forces, seemed plausible.

While the nuclear scare passed, the war rumbled on towards an ugly stalemate over the next three years. A temporary solution of sorts was found with the 1953 armistice. But there was no resolution to Korea’s frozen war. In a way that no other totalitarian state has managed, the North zipped itself into a hermetically sealed chamber, preserving a three-generation dictatorship that is both comically anachronistic and frighteningly modern in its missile technology.

***

Some of this complicated backstory was explained to Donald Trump by China’s president, Xi Jinping, during his recent visit to the United States. Trump – who had been pressuring China to do more to deal with the North Korean regime – appears to have been receptive to what he heard.

“After listening for ten minutes,” he said, “I realised it’s not so easy.”

This is the first critical test of the “new era in great-power relations” which Xi has been floating for a number of years, but Trump has now decided to put to the test. According to Trump’s most recent tweets, Beijing has continued to work with the US on the North Korea problem. He has welcomed its contribution but insisted that America’s own willingness to deal with the problem does not depend on China. In other words, there is no master plan being played out here, even if – as seems credible – America did hack North Korea’s latest missile launch to make it a damp squib.

The Trump administration is not creating the conditions for a new long game, building a fresh multilateral consensus to contain the North Korean threat. Instead, with a newfound sense of momentum serving as a tail wind, it senses a moment to “solve” one of the longest-running and most treacherous problems in international affairs. It has decided, at the very least, to severely clip the wings of Kim Jong-un’s regime. And in doing so, it has set out to demonstrate that when America speaks, it speaks with effect.

Like much current presidential policy, “the Trump doctrine” is being made on the hoof. Much of the hyperactivity of the past month or so was not scripted but emerged in response to overt challenges – beginning in Damascus and panning to Pyongyang – to the United States and the “red lines” it has laid down in the past. One foundation stone of Trump’s approach to the world is firmly in place, however: the willingness to reassert US military power with swift and decisive effect. The idea that the “America First” slogan implied anything resembling isolationism is crumbling. The growing sense that it does imply unsentimental and unvarnished power politics in the name of the US interest rather than multilateral niceties is closer to the truth.

Under Barack Obama, the US sought to withdraw from those areas in which he felt that the US had overstretched itself under his predecessor. Obama opted for a more rapier-like and cost-effective form of power projection. He drew down from formal military operations in Iraq and Afghanistan, while presiding over a huge uptick in drone warfare, cyber capabilities and selective but deadly use of special operations. Much of the full range of US power was submerged in various “secret wars”, and the diplomatic compass was reset to pivot east. This was because, as a legacy of the 9/11 attacks, national security was geared towards the containment of an elusive and amorphous enemy – various offshoots of the global jihad movement – that operated on the periphery of America’s radar.

But the real metrics of great power are those now on display off the coast of North Korea. For all the advances in drone technology, the missiles that cause the gravest threats to humanity are those on the scale that the North Korean regime is attempting to build. Trump’s test was one that a president of the United States would have to face sooner rather than later.

Not since Ronald Reagan has the US been so willing to engage in naked displays of its own military potency in quick succession – and seek to gather diplomatic yields from them as swiftly as possible. The past fortnight brought a missile attack on an airbase manned by the Assad regime – changing the tenor of US-Russian relations overnight – and the dropping of the so-called Moab (“mother of all bombs”) on an Isis affiliate in Afghanistan. The latter was a far cry from the “clear, hold, build” counterinsurgency operations in vogue half a decade ago. But it did fit with a campaign promise by the new president that he would “bomb the shit out of Isis” should the opportunity arise.

Does this fit into a wider pattern or constitute a new approach? The Trump administration is eager to leverage any opening that might have been created. In Seoul, Pence wasted no time in joining the dots: “the world witnessed the strength and resolve of our new president in actions taken in Syria and Afghanistan”. North Korea, he continued, “would do well not to test his resolve, or the strength of the armed forces of the United States in this region”.

It is the generals who have increasingly set the tone for Trump’s foreign policy. During the 2016 election campaign, he promised to give the Pentagon more leeway than it had under Obama to focus on “winning”. The new national security adviser, H R McMaster, and the defence secretary, General James Mattis, are now the steering hands.

Neither man has followed the rather crass and short-sighted fashion for running down diplomacy. Mattis once said that if the state department budget was cut, he would need more ammunition. McMaster is an urbane thinker who knows that the use of force must always be carefully calibrated and is just one tool in a continuum of factors. In this respect, it is a problem that so many jobs in the state department remain unfilled. Now that muscle has been flexed, the experienced negotiators and diplomats should be flooding through the door.

***

The policy of “strategic patience” was based on an understandable calculation. But, in hindsight, it does appear that North Korea has suffered from neglect. Mitchell B Reiss, one of the most experienced diplomats who led efforts on North Korea in the 1990s, notes that, despite unprecedented co-operation between the US and China in recent weeks, including open threats of economic pressure and military action, they were still unable to prevent North Korea from testing ballistic missiles on 16 April. Even though the missiles exploded immediately after lift off, “The failure of Washington and Beijing to stop the test in the first place has important implications for the Trump administration’s future policy options and for stability in north-east Asia.”

In Reiss’s view, it is “highly unlikely that the North can be cajoled, threatened or given incentives to surrender its nuclear weapons”. The uncomfortable truth is that “short of regime change, which could inflame the entire Korean Peninsula in war”, the US cannot halt the North’s nuclear weapons programme. But that does not mean there are no options. Slowing the pace and raising the costs would be “prudent steps”. More, too, could be done, Reiss says, to “interdict imports of sensitive technologies, to sanction Chinese and other nationals who act as purchasing agents for the nuclear and missile programmes, and to punish Chinese banks that help finance these programmes through so-called secondary sanctions”.

In the end, so much comes down to US-China relations. Could this be the basis for a reset and a new accommodation between Beijing and Washington? How much further is China willing to go to use its leverage on the North, which depends on it for energy and food? And how patient will the Trump administration be if its new strategy does not yield tangible results of the sort that are sometimes elusive in the long and often open-ended game of deterrence? 

John Bew is a New Statesman contributing writer and the author of “Realpolitik: a History” (Oxford University Press)

John Bew is a New Statesman contributing writer. His most recent book, Realpolitik: A History, is published by Oxford University Press.

This article first appeared in the 20 April 2017 issue of the New Statesman, May's gamble

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