Weeds grow outside the gate of an abandoned General Motors automotive assembly plant in Moraine, Ohio. Photograph: Getty Images
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How the Midwest was won

The US car industry went into a tailspin in 2008 just as Barack Obama was preparing to take office. His prompt action to save it — and Mitt Romney’s callous counter-proposals — may just win him this year’s election.

For 11 years, Stacie Steward commuted a hundred miles by car from Saginaw, Michigan, to the Sterling Heights Assembly plant outside Detroit. She is an electrician, in charge of maintaining 40 of the 700 robots at the plant, robots that make the 3,000 welds needed to construct the Dodge Avenger saloons that roll out of the three-million-square-foot plant and wait, gleaming in the hazy autumn sunshine, for trucks to take them away.

Right now, Sterling Heights is operational 22 or 23 hours every day, with only a couple of hours’ downtime for maintenance. When it’s running, a new car emerges every 60 seconds, like clockwork. I stand at the entrance with Steward and watch them come out. Tick, tock. A new blue car. Tick, tock. A new red car. But for several weeks in 2008 to 2009, just as Barack Obama was taking over from George W Bush on a tidal wave of hope and change, the whole industry, Sterling Heights included, shut down completely. “It was a dark time everywhere,” she told me. “There was no traffic on the roads.” She remembers a picket where staff from local grocery stores and bars joined the auto workers. “They were all getting laid off, too.”

In 2007, the US car industry had directly employed more than a million people; but in 2008 alone it shed a tenth of those and was on the brink of catastrophe. Opinion is split on the main reason for this. Some say powerful unions led to unsustainable workforce practices: at the beginning of 2008, workers for American car manufacturers earned considerably more than their counterparts at foreign-owned car firms – up to 20 per cent more – and enjoyed better benefits. Others say that the Big Three US car firms (Chrysler, Ford and General Motors) suffered from outdated strategy, concentrating on big SUVs and pick-up trucks when consumers were turning towards more fuel-efficient models. Whatever the reason, when the credit crisis rolled around, the auto industry in Michigan and Ohio was already struggling.

“When the economy started taking the tank in 2007 our hours got cut; the number of cars getting built got cut,” says Steward, whose plant is owned by Chrysler. “I got laid off. My unemployment from the state ran out twice. I went through two times when I was like: ‘Oh my God, I’m not going to get any money at all.’ When I saw Obama on TV say that he was going to give the loans [to GM and Chrysler], it was like – it was like heaven. Heaven.”

In the closing days of the Bush administration, December 2008, just days before Obama took office, it became clear that General Motors and Chrysler were unable to cope, and they were given $17.4bn between them in emergency loans to stave off bankruptcy, using money from the federal $700bn bank bailout fund.

This alone wasn’t enough. When Obama moved in to the White House, he assembled a presidential task force, led by the financier and “car tsar”, Steven Rattner, and the treasury secretary, Tim Geithner. On 18 February, GM and Chrysler requested bridging loans: $16.6bn for General Motors and $5bn for Chrysler. They received them, but by April both were entering bankruptcy procedures. The task force stepped in and forced a restructuring of both companies – some loans, a rearrangement of assets, a deal for Chrysler that sold a 20 per cent stake in the firm to the Italian car manufacturer Fiat as well as 68 per cent to the union retirement medical fund, and a government stake of 61 per cent in GM.

Today, both are back from the brink and the future is bright. The US treasury still holds 26 per cent of GM, but the company is negotiating for ways to buy back its independence from the taxpayer – and on 24 May 2011, Chrysler repaid the last of its loans, several years ahead of schedule. The company held a party to celebrate, at the Sterling Heights Assembly plant.

****

North-west Ohio is flat. Dead flat. The kind of flat where you can see for miles, but where the horizon is always close. Between the towns, the roads are arrow-straight. Out here, where it could be 30 miles to the nearest shop or the nearest school, a car is more than just a tool; it’s a necessity. A religion.

This is the middle of the Rust Belt. The name came about as the industrial era was waning in the latter half of the 20th century, when the steel and manufacturing industries were beginning to lose out for the first time to cheaper competitors overseas that were faster to adapt to circumstances and less enthralled with unionisation and workers’ rights. The cities built on steel started to decay.

Today, because of the government rescue, the Rust Belt is still the home of the American auto industry. To the north in Michigan, Detroit - Motor City - is its beating heart, and Ohio is its muscle.

About 848,000 people here do jobs that are directly dependent on or tied to the auto industry. The Chevrolet plant in Lordstown produces the top-selling Cruze. A gigantic Chrysler plant in Toledo makes the Jeep Wrangler and Jeep Liberty; another factory there makes gearboxes for GM. The cities of Dayton, Kettering and Sandusky are home to GM parts-factories. Euclid, Ohio, makes seat covers. Vandalia, Ohio, has a door panel assembly factory. Chrysler makes steering columns and torque converters in Perrysburg, Ohio.

Defiance, Ohio, is a small town about an hour south of Toledo, three hours south of Detroit, with a population just shy of 17,000. On its outskirts is Defiance Casting Operations, a two-million-square-foot steel foundry that casts engine blocks and piston heads for GM. It directly employs 10 per cent of the town’s population. Downtown, in a branch of the private members’ club the Fraternal Order of Eagles, a poker tournament is in full swing.

One of the players at the tournament is Chris Mendez, an ex-marine who now works at the foundry. Does he feel like Obama saved his job? “There’s no doubt in my mind,” he says. “He saved all our jobs. [Before the bailout came,] over half the people at the plant were laid off. I was laid off. When they happened, when we had word that GM was going to be OK . . . it was great. I was overjoyed. I’ve got three kids; when I was laid off they were terrified. I’ll do everything I can to support him – and make sure he gets re-elected.”

Is the bailout his main reason for voting? “Yeah.” How does he feel about Mitt Romney? “I don’t like him. I think he’s for the rich. I think he’s anti-union and anti-labour.” Will the bail­out swing Ohio? “I really think it will.”

Outside the club, an old man with a walking stick, wearing a battered Stetson, is smoking a cigarette with hands that shake. Rick Kantout is a Vietnam veteran and retired GM employee, and when I bring up Romney his response is venomous. “I think he’s a son of a bitch.” He spits on the ground. “Romney and the Republicans aren’t for the middle class. They’re for their own self-interest.”

The White House may sit on Pennsylvania Avenue, but the state that makes most difference to winning it is Ohio. The ultimate bellwether, it may return only 18 votes in the electoral college, but only two presidents since 1896 have won the presidency without it. That’s why the candidates are making such a play for the hearts of its voters; both of the main campaigns have spent more money on advertising here than in any other state, and spent vast amounts of time on the stump here, too.

Romney supporters have been celebrating positive national polling in recent weeks. The first findings after the initial presidential debate on 3 October, by pollsters of the Pew Research Centre, showed Romney leading among likely voters for the first time by 4 points – an extraordinary 12-point swing from their previous poll in September. Gallup, too, found a (less dramatic) shift to Romney after the debate, showing him tied with the president on 47 per cent, and a Reuters/Ipsos poll showed the same. But in Ohio Obama has held his edge: a CNN poll released on 9 October put him still 4 points clear of Romney.

Why is this? The answer can be found in an op-ed article Romney wrote for the New York Times in November 2008, condemning the bailout. “If General Motors . . . and Chrysler get the bailout that their chief executives asked for yesterday, you can kiss the American automotive industry goodbye,” he declared, with devastating hubris.

The statement has been used against him endlessly. At the vice-presidential debate on 11 October, Joe Biden repeated Romney’s words twice in full. Romney has counterattacked on the campaign trail by pointing the finger at Chinese currency-lowpegging taking American jobs, but that argument is failing to fly here – unemployment in the state, at 7 per cent, is lower than the national average of 7.8 per cent, and that also is falling. One in every eight jobs in Ohio depends on the auto industry. As the local reporter Jack Palmer tells me, “Certainly, the Osama Bin Laden is dead and General Motors is alive message” – one of Obama’s and Biden’s central campaign slogans – “could go a very long way.”

The Obama for America campaign has spent an astonishing $52.75m so far in Ohio, its highest spend on any state in the US. One omni­present advert runs footage of Romney defending his position on Detroit. “Yes, that’s exactly what I said,” he says, in footage taken from a television interview: “that headline you read... ‘Let Detroit go bankrupt’.” Over and over again, it repeats. The message is inescapable and, to people like Rick Kantout, irrevocably damning.

****

The United Auto Workers union has more than 390,000 working members and twice that many retirees, most of them here in Ohio and in Michigan. As it is restricted by law from using union funds to run political activities, it has a separately funded political wing, known as the CAP – the Community Action Programme.

The CAP boss in north-west Ohio is Joe Eureste. A lifelong union man, he started working for General Motors four days after graduating from high school in 1972 and has been there ever since. He has a deep sense of mission. “When people get fat and happy, they say it doesn’t matter,” Eureste tells me. “But it does. We have to make sure we keep it to the forefront that [the collapse of the auto industry] could have happened, and could happen again. A lot of people are appreciative of having their jobs, getting rehired. Our job is to make sure they don’t forget it.

“We were going to lose eight jobs in the community to every GM job lost. That’s a lot of people.” He laughs, and then refers to Romney’s old firm. “You were going to have your Bain Capitalists come in and pluck the meat off the bones, and discard pensions; how could they restructure otherwise? So when the government stepped in they helped us all survive.

“I keep telling people: make sure you remember who was on your side and who helped you. Some people have short memories. Our job is to make sure we don’t.”

In the parking lots that surround the vast steel fortress of the Defiance foundry are acres of Chevrolets, Buicks, Lincolns and Oldsmobiles, Fords and Cadillacs. I can’t see a single imported car. A bumper sticker on a GM pick-up truck says: “Out of a job yet? Keep buying foreign.” Opposite the main exit to the plant, a billboard carries the local Obama campaign’s favoured slogan: “Osama Bin Laden is dead. General Motors is alive.”

Dwight Chatham is the just-retired president of UAW Local 211, the union’s chapter in Defiance, which has 5,000 members – more than a quarter of the town – of whom roughly 3,500 are retirees. When I meet him at a coffee shop halfway between downtown and the foundry, I ask what would have happened if GM and Chrysler had been allowed to go under. He chews thoughtfully on a toothpick. “A lot of people would be out of work. A lot of people. I truly believe that if Obama hadn’t stepped in, the Defiance plant would have closed.”

What would that have done to the community? “It would have been devastating. Devastating. This is the largest plant in the county; it funnels a lot of money back in, to schools, the town. If it had closed –” he pauses, and shakes his head – “devastating.”

The chair of the Defiance County Democratic Party, Charlie Gray, grew up in a union household. “My father was the first shop committee chairman at this plant,” he says. “My mother was a union organiser.” I ask Gray if he thinks the bailout will help the president win votes. “It’s helped the president a lot. [People] realise what the situation would have been like without it.”

David Jackson, associate professor of political science at Bowling Green State University, 20 minutes south of Toledo, tells me that the bailout is a powerful influence on votes in the industrial north of Ohio. “It will definitely energise the union base. The bailout could be a real factor for turnout.”

That is crucial, he says. “This is looking like a turnout election, like 2004. It’s all about who can get their base out. [The bailout] will certainly get out the base for the Democrats.”

That’s important when you consider the diverse political make-up of Ohio as a whole. “Take the state of Ohio and draw the letter C on it in reverse, starting in Toledo,” Jackson says. “Going east along the top through Cleveland . . . that’s the section of the state where union membership is the strongest, the north part. In the 2010 election – a landslide year for Republicans nationally – the governor [Ted Strickland, a Democrat] came closest to re-election in the north.

“Then, going down the eastern border with Pennsylvania and West Virginia [in the old coal-mining areas of the Appalachian Mountains], that is Democrat as well, though in 2008 Obama underperformed Bill Clinton in those areas – because those are the working-class white voters he’s had trouble with.” The middle is more rural: conservative heartland, agricultural areas and wealthier towns. It is this diversity that makes Ohio such an important political indicator.

“The question,” Jackson says, “is can the union turnout in industrial north Ohio compensate for the Appalachian white Democrats [in the south and east] not turning out? That’s the question. I certainly think Obama has to be looking at it. Maybe it’s time he got Bill Clinton out campaigning for him down there.”

Not every GM employee is enamoured with the bailout, nor is it the most important political issue for everyone in the north. Randy Peabody is a metalworker for GM of nearly 39 years’ standing, and a proud Republican for “moral reasons”. “I don’t support Obama,” he explains, “and I think the investors got a bad deal. The workers were given the farm; they did really, really well out of it. The auto industry . . . I think the government ought to stay out of it.”

There is no doubt that the United Auto Workers did extremely well from the bailout – or at least escaped most of the hardships that unionised labour usually suffers in a bankruptcy. Gold-plated pensions and benefits were protected for all those retiring, and workers at General Motors still enjoy wages 10 per cent higher on average than those at their foreign competitors.

President Obama has been accused of fav­ouritism, even cronyism, with the UAW. In the bankruptcy of Delphi, a parts manufacturer for GM, UAW members were paid certain benefits while non-union workers – 41,000 of them – were not. Local car dealerships, too, were cut with brute speed during the bailout. But none of them would have stayed open if GM and Chrysler had been allowed to go bankrupt, and union workers have taken some hits: there is still a no-strike clause in force at Chrysler and GM plants. “I think if we had more time, we might have asked all the stakeholders to sacrifice a little bit more,” Steven Rattner, one of the architects of the bailout under Obama, confessed at an event in 2011.

“We didn’t ask any active worker to cut his or her pay. We didn’t ask them to sacrifice any of their pension, and we maybe could have asked them to do a little bit more.” He said that, nonetheless, he considered the bailout to have been very successful overall: “A happy ending.”

I am reminded of this while on hold to Solidarity House, the UAW’s regional headquarters in Detroit. The hold-music is a pop song by Kelly Clarkson. “What doesn’t kill you makes you stronger,” she sings. 

****

The Renaissance Centre, on the shoreline that separates Detroit from Canada, is a vast 1970s edifice of seven enormous towers topped with a five-storey-high General Motors logo. Around its base, Motor City skulks like a shadow. At the base of the central tower is a showroom filled with gleaming new Cadillacs and Corvettes.

Greg Martin is GM’s director of global communications. “I can’t wait until this election is over,” he tells me. “We’re in a position no other company’s ever been in before, where we’re a central part in a political debate.” He shrugs helplessly. “We just want to be a great car company. We don’t want to be a political football.”

The year 2011 was the most profitable in GM’s history – $7.6bn in net income, $150.3bn revenue, after ten consecutive quarters of profitability. A stock-market flotation in 2010 generated $13.6bn for the US treasury and reduced government ownership from 60.8 per cent to 32 per cent. The company has just invested $47m in making improvements to the Defiance foundry. Chrysler’s balance sheet, too, is looking better. This year, the company had its best September since before the 2007 financial crisis, with sales up 12 per cent on September 2011. The Dodge Avenger – made at the plant in Sterling Heights – is up 89 per cent to a record high. Chrysler is spending $850m to expand the site to include a million-square-foot body shop and a new paint shop.

The day I meet Stacie Steward there, it is “Obama Tuesday”, when the workers wear campaign badges and talk about politics, showing their support for the president. This isn’t union-organised: just ordinary workers showing grass-roots support.

“I’d say the feeling in my plant is probably 80 to 85 per cent in support of Obama,” she says, “but you always run into those people that are hardcore Republicans. That’s fine, it’s a democracy. But like I tell everybody: ‘You be what you wanna be, but you gotta think about your job when you go into that ballot box. Think about who saved your job.’”

I ask what she thinks of Mitt Romney. “How could he say he’d have let Detroit go bankrupt? How could his heart be there? I think he’s an elitist, and his heart doesn’t know what middle class is. He’s out of touch. He’s not evil; he has a good Christian heart. But he just don’t un­derstand what it’s like to be a regular working Joe Blow that gotta go to work every day. He just don’t get it.”

David Jackson at Bowling Green State University is a betting man. “I put money on sports, horse races, so why not politics?” He says his money is still on the president despite Romney’s recent poll boost. “I think it’s going to be a 2- or 3-point nationwide Obama victory and a slightly larger electoral college victory.”

He is unequivocal about his home state. “Obama will carry Ohio. It’ll be an election based on turnout, and they [the unions and the Obama campaign] have a better turnout operation. That’s something that’s really changed over eight years: [John] Kerry had a terrible turnout operation [in 2004]. But Obama doesn’t mess around with this stuff, and this – this is a turnout election.”

As I get off the phone, the ad spot is running again on the TV. The sound is off but I know the words by heart now. Most of the population of Ohio does. “Yes, that’s exactly what I said,” Romney is saying. On the screen he even seems to sag, but the punchline is as inevitable as ever. I read his lips: “Let Detroit . . . go bankrupt.”

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

This article first appeared in the 05 November 2012 issue of the New Statesman, What if Romney wins?

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Are smart toys spying on children?

If you thought stepping on a Lego was bad, consider the new ways in which toys can hurt and harm families.

In January 1999, the president of Tiger Electronics, Roger Shiffman, was forced to issue a statement clearing the name of the company’s hottest new toy. “Furby is not a spy,” he announced to the waiting world.

Shiffman was speaking out after America’s National Security Agency (NSA) banned the toy from its premises. The ban was its response to a playground rumour that Furbies could be taught to speak, and therefore could record and repeat human speech. “The NSA did not do their homework,” said Shiffman at the time.

But if America’s security agencies are still in the habit of banning toys that can record, spy, and store private information, then the list of contraband items must be getting exceptionally long. Nearly 18 years after TE were forced to deny Furby’s secret agent credentials, EU and US consumer watchdogs are filing complaints about a number of WiFi and Bluetooth connected interactive toys, also known as smart toys, which have hit the shelves. Equipped with microphones and an internet connection, many have the power to invade both children’s and adults’ private lives.

***

“We wanted a smart toy that could learn and grow with a child,” says JP Benini, the co-founder of the CogniToys “Dino”, an interactive WiFi-enabled plastic dinosaur that can hold conversations with children and answer their questions. Benini and his team won the 2014 Watson Mobile Developer Challenge, allowing them to use the question-answering software IBM Watson to develop the Dino. As such, unlike the “interactive” toys of the Nineties and Noughties, Dino doesn’t simply reiterate a host of pre-recorded stock phrases, but has real, organic conversations. “We grew it from something that was like a Siri for kids to something that was more conversational in nature.”

In order for this to work, Dino has a speaker in one nostril and a microphone in the other, and once a child presses the button on his belly, everything they say is processed by the internet-connected toy. The audio files are turned into statistical data and transcripts, which are then anonymised and encrypted. Most of this data is, in Benini’s words, “tossed out”, but his company, Elemental Path, which owns CogniToys, do store statistical data about a child, which they call “Play Data”. “We keep pieces from the interaction, not the full interaction itself,” he tells me.

“Play Data” are things like a child’s favourite colour or sport, which are used to make a profile of the child. This data is then available for the company to view, use, and pass on to third parties, and for parents to see on a “Parental Panel”. For example, if a child tells Dino their favourite colour is “red”, their mother or father will be able to see this on their app, and Elemental Path will be able to use this information to, Benini says, “make a better toy”.

Currently, the company has no plans to use the data with any external marketers, though it is becoming more and more common for smart toys to store and sell data about how they are played with. “This isn’t meant to be just another monitoring device that's using the information that it gathers to sell it back to its user,” says Benini.

Sometimes, however, Elemental Path does save, store, and use the raw audio files of what a child has said to the toy. “If the Dino is asked a question that it doesn’t know, we take that question and separate it from the actual child that’s asking it and it goes into this giant bucket of unresolved questions and we can analyse that over time,” says Benini. It is worth noting, however, that Amazon reviews of the toy claim it is frequently unable to answer questions, meaning there is potentially an abundance of audio saved, rather than it being an occasional occurrence.

CogniToys have a relatively transparent Privacy Policy on their website, and it is clear that Benini has considered privacy at length. He admits that the company has been back and forth about how much data to store, originally offering parents the opportunity to see full transcripts of what their child had been saying, until many fed back that they found this “creepy”. Dino is not the first smart toy to be criticised in this way.

Hello Barbie is the world’s first interactive Barbie doll, and when it was released by Mattel in 2015, it was met with scorn by parents’ rights groups and privacy campaigners. Like Dino, the doll holds conversations with children and stores data about them which it passes back to the parents, and articles expressing concerns about the toy featured on CNN, the Guardian, and the New York Times. Despite Dino’s similarities, however, Benini’s toy received almost no negative attention, while Hello Barbie won the Campaign for a Commercial-Free Childhood’s prize for worst toy of the year 2015.

“We were lucky with that one,” he says, “Like the whole story of the early bird gets the worm but the second worm doesn’t get eaten. Coming second on all of this allowed us to be prepared to address the privacy concerns in greater depth.”

Nonetheless, Dino is in many ways essentially the same as Hello Barbie. Both toys allow companies and parents to spy on children’s private playtimes, and while the former might seem more troubling, the latter is not without its problems. A feature on the Parental Panel of the Dino also allows parents to see the exact wording of questions children have asked about certain difficult topics, such as sex or bullying. In many ways, this is the modern equivalent of a parent reading their child's diary. 

“Giving parents the opportunity to side-step their basic responsibility of talking to, engaging with, encouraging and reassuring their child is a terrifying glimpse into a society where plastic dinosaurs rule and humans are little more than machines providing the babies for the reptile robots to nurture,” says Renate Samson, the chief executive of privacy campaign group Big Brother Watch. “We are used to technology providing convenience in our lives to the detriment of our privacy, but allowing your child to be taught, consoled and even told to meditate by a WiFi connected talking dinosaur really is a step in the wrong direction.”

***

Toy companies and parents are one thing, however, and to many it might seem trivial for a child’s privacy to be comprised in this way. Yet many smart toys are also vulnerable to hackers, meaning security and privacy are under threat in a much more direct way. Ken Munro, of Pen Test Partners, is an ethical hacker who exposed security flaws in the interactive smart toy “My Friend Cayla” by making her say, among other things, “Calm down or I will kick the shit out of you.”

“We just thought ‘Wow’, the opportunity to get a talking doll to swear was too good,” he says. “It was the kid in me. But there were deeper concerns.”

Munro explains that any device could connect to the doll over Bluetooth, provided it was in range, as the set-up didn’t require a pin or password. He also found issues with the encryption processes used by the company. “You can say anything to a child through the doll because there's no security,” he says. “That means you've got a device that can potentially be used to groom a child and that's really creepy.”

Pen Test Partners tells companies about the flaws they find with their products in a process they call “responsible disclosure”. Most of the time, companies are grateful for the information, and work through ways to fix the problem. Munro feels that Vivid Toy Group, the company behind Cayla, did a “poor job” at fixing the issue. “All they did was put one more step in the process of getting it to swear for us.”

It is one thing for a hacker to speak to a child through a toy and another for them to hear them. Early this year, a hack on baby monitors ignited such concerns. But any toy with speech recognition that is connected to the internet is also vulnerable to being hacked. The data that is stored about how children play with smart toys is also under threat, as Fisher Price found out this year when a security company managed to obtain the names, ages, birthdays, and genders of children who had played with its smart toys. In 2015, VTech also admitted that five million of its customers had their data breached in a hack.

“The idea that your child shares their playtime with a device which could potentially be hacked, leaving your child’s inane or maybe intimate and revealing questions exposed is profoundly worrying,” says Samson. Today, the US Electronic Privacy Information Center (EPIC) said in a statement that smart toys “pose an imminent and immediate threat to the safety and security of children in the United States”. 

Munro says big brands are usually great at tackling these issues, but warns about smaller, cheaper brands who have less to lose than companies like Disney or Fisher Price. “I’m not saying they get it right but if someone does find a problem they’ve got a huge incentive to get it right subsequently,” he says of larger companies. Thankfully, Munro says that he found Dino to be secure. “I would be happy for my kids to play with it,” he says. “We did find a couple of bugs but we had a chat with them and they’re a good bunch. They aren’t perfect but I think they’ve done a hell of a lot of a better job than some other smart toy vendors.”

Benini appears alert to security and the credibility it gives his company. “We took the security very, very seriously,” he says. “We were still building our systems whilst these horror stories were coming about so I already set pipelines and parameters in place. With a lot of devices out there it seems that security takes a backseat to the idea, which is really unfortunate when you’re inviting these devices into your home.”

As well as being wary of smaller brands, Munro advises that parents should look out for Bluetooth toys without a secure pairing process (ie. any device can pair with the toy if near enough), and to think twice about which toys you connect to your WiFi. He also advises to use unique passwords for toys and their corresponding apps.

“You might think ‘It's just a toy, so I can use the same password I put in everything else’ – dog’s name, football club, whatever – but actually if that ever got hacked you’d end up getting all your accounts that use that same password hacked,” he says.

Despite his security advice, Munro describes himself as “on the fence” about internet-connected smart toys as a whole. “Most internet of things devices can be hacked in one way or another,” he says. “I would urge caution.”

***

Is all of this legal? Companies might not be doing enough ethically to protect the privacy of children, but are they acting responsibly within the confines of the law?

Benini explains that Dino complies with the United States Children's Online Privacy Protection Act (COPPA) of which there is no real equivalent in the UK. COPPA says that companies must have parental permission to collect personal information over the internet about children under 13 years of age. “We’ve tried to go above and beyond the original layout of COPPA,” says Benini, when describing CogniToys transparent privacy documents. Parents give their consent for Elemental Path to collect their children’s data when they download the app that pairs with the toy.

Dino bears a striking similarity to Amazon Echo and Google Home, smart speakers that listen out for commands and questions in your home. Everything that is said to Amazon Echo is recorded and sent to the cloud, and an investigation by the Guardian earlier this year discovered that this does not comply with COPPA. We are therefore now in a strange position whereby many internet of things home devices are legally considered a threat to a child’s privacy, whereas toys with the same capabilities are not. This is an issue because many parents may not actually be aware that they are handing over their children’s data when installing a new toy.

As of today, EU consumer rights groups are also launching complaints against certain smart toys, claiming they breach the EU Unfair Contract Terms Directive and the EU Data Protection Directive, as well as potentially the Toy Safety Directive. Though smart toys may be better regulated in Europe, there are no signs that the problem is being tackled in the UK. 

At a time when the UK government are implementing unprecedented measures to survey its citizens on the internet and Jeremy Hunt wants companies to scour teens’ phones for sexts, it seems unlikely that any legislation will be enacted that protects children’s privacy from being violated by toy companies. Indeed, many internet of things companies – including Elemental Path – admit they will hand over your data to government and law enforcement officials when asked.

***

As smart toys develop, the threat they pose to children only becomes greater. The inclusion of sensors and cameras means even more data can be collected about children, and their privacy can and will be compromised in worrying ways.

Companies, hackers, and even parents are denying children their individual right to privacy and private play. “Children need to feel that they can play in their own place,” says Samson. It is worrying to set a precedent where children get used to surveillance early on. All of this is to say nothing of the educational problems of owning a toy that will tell you (rather than teach you) how to spell “space” and figure out “5+8”.

In a 1999 episode of The Simpsons, “Grift of the Magi”, a toy company takes over Springfield Elementary and spies on children in order to create the perfect toy, Funzo. It is designed to destroy all other toys, just in time for Christmas. Many at the time criticised the plot for being absurd. Like the show's prediction of President Trump, however, it seems that we are living in a world where satire slowly becomes reality.

Amelia Tait is a technology and digital culture writer at the New Statesman.