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China’s Paid Trolls: Meet the 50-Cent Party

The Chinese government hires people to distort or deflect conversations on the web. Ai Weiwei persuades an “online commentator” to tell all.

In February 2011, Ai Weiwei tweeted that he would like to conduct an interview with an “online commentator”. Commentators are hired by the Chinese government or the Communist Party of China to post comments favourable towards party policies and to shape public opinion on internet message boards and forums. The commentators are known as the 50-Cent Party, as they are said to be paid 50 cents for every post that steers a discussion away from anti-party content or that advances the Communist Party line.

Below is the transcript of Ai’s interview with an online commentator. As requested, an iPad was given as compensation for the interview. To protect the interviewee, relevant personal information has been concealed in this script.

Question: What’s your name, age, city of residence and online username?

Answer: I cannot make my name public. I’m 26. I have too many usernames. If I want to use one, I just register it. I won’t mention them here.

What do you call the work you do now?

It doesn’t matter what you call it: online commentator, public opinion guide, or even “the 50-Cent Party” that everyone’s heard of.

What is your level of education and work experience? How did you begin the work of guiding public opinion?

I graduated from university and studied media. I once worked for a TV channel, then in online media. I’ve always been in the news media industry, for four or five years now.Over a year ago, a friend asked me if I wanted to be an online commentator, to earn some extra money. I said I’d give it a try. Later, I discovered it was very easy.

When and from where will you receive directives for work?

Almost every morning at 9am I receive an email from my superiors – the internet publicity office of the local government – telling me about the news we’re to comment on for the day. Sometimes it specifies the website to comment on, but most of the time it’s not limited to certain websites: you just find relevant news and comment on it.

Can you describe your work in detail?

The process has three steps – receive task, search for topic, post comments to guide public opinion. Receiving a task mainly involves ensuring you open your email box every day. Usually after an event has happened, or even before the news has come out, we’ll receive an email telling us what the event is, then instructions on which direction to guide the netizens’ thoughts, to blur their focus, or to fan their enthusiasm for certain ideas. After we’ve found the relevant articles or news on a website, according to the overall direction given by our superiors we start to write articles, post or reply to comments. This requires a lot of skill. You can’t write in a very official manner, you must conceal your identity, write articles in many dif­ferent styles, sometimes even have a dialogue with yourself, argue, debate. In sum, you want to create illusions to attract the attention and comments of netizens.

In a forum, there are three roles for you to play: the leader, the follower, the onlooker or unsuspecting member of the public. The leader is the relatively authoritative speaker, who usually appears after a controversy and speaks with powerful evidence. The public usually finds such users very convincing. There are two opposing groups of followers. The role they play is to continuously debate, argue, or even swear on the forum. This will attract attention from observers. At the end of the argument, the leader appears, brings out some powerful evidence, makes public opinion align with him and the objective is achieved. The third type is the onlookers, the netizens. They are our true target “clients”. We influence the third group mainly through role-playing between the other two kinds of identity. You could say we’re like directors, influencing the audience through our own writing, directing and acting. Sometimes I feel like I have a split personality.

Regarding the three roles that you play, is that a common tactic? Or are there other ways?

There are too many ways. It’s kind of psychological. Netizens nowadays are more thoughtful than before. We have many ways. You can make a bad thing sound even worse, make an elaborate account, and make people think it’s nonsense when they see it. In fact, it’s like two negatives make a positive. When it’s reached a certain degree of mediocrity, they’ll think it might not be all that bad.

What is the guiding principle of your work?

The principle is to understand the guiding thought of superiors, the direction of public opinion desired, then to start your own work.

Can you reveal the content of a “task” email?

For example, “Don’t spread rumours, don’t believe in rumours”, or “Influence public understanding of X event”, “Promote the correct direction of public opinion on XXXX”, “Explain and clarify XX event; avoid the appearance of untrue or illegal remarks”, “For the detrimental social effect created by the recent XX event, focus on guiding the thoughts of netizens in the correct direction of XXXX”.

What are the categories of information that you usually receive?

They are mainly local events. They cover over 60 to 70 per cent of local instructions – for example, people who are filing complaints or petitioning.

For countrywide events, such as the Jasmine Revolution [the pro-democracy protests that took place across the country in 2011], do you get involved?

For popular online events like the Jasmine Revolution, we have never received a related task. I also thought it was quite strange. Perhaps we aren’t senior enough.

Can you tell us the content of the commentary you usually write?

The netizens are used to seeing unskilled comments that simply say the government is great or so and so is a traitor. They know what is behind it at a glance. The principle I observe is: don’t directly praise the government or criticise negative news. Moreover, the tone of speech, identity and stance of speech must look as if it’s an unsuspecting member of public; only then can it resonate with netizens. To sum up, you want to guide netizens obliquely and let them change their focus without realising it.

Can you go off the topic?

Of course you can go off the topic. When transferring the attention of netizens and

blurring the public focus, going off the topic is very effective. For example, during the census, everyone will be talking about its truthfulness or necessity; then I’ll post jokes that appeared in the census. Or, in other instances, I would publish adverts to take up space on political news reports.

Can you tell us a specific, typical process of “guiding public opinion”?

For example, each time the oil price is about to go up, we’ll receive a notification to “stabilise the emotions of netizens and divert public attention”. The next day, when news of the rise comes out, netizens will definitely be condemning the state, CNPC and Sinopec. At this point, I register an ID and post a comment: “Rise, rise however you want, I don’t care. Best if it rises to 50 yuan per litre: it serves you right if you’re too poor to drive. Only those with money should be allowed to drive on the roads . . .”

This sounds like I’m inviting attacks but the aim is to anger netizens and divert the anger and attention on oil prices to me. I would then change my identity several times and start to condemn myself. This will attract more attention. After many people have seen it, they start to attack me directly. Slowly, the content of the whole page has also changed from oil price to what I’ve said. It is very effective.

What’s your area of work? Which websites do you comment on? Which netizens do you target?

There’s no limit on which websites I visit. I mainly deal with local websites, or work on Tencent. There are too many commentators on Sohu, Sina, etc. As far as I know, these websites have dedicated internal departments for commenting.

Can you tell which online comments are by online commentators?

Because I do this, I can tell at a glance that about 10 to 20 per cent out of the tens of thousands of comments posted on a forum are made by online commentators.

Will you debate with other people online? What sorts of conflicts do you have? How do you control and disperse emotion?

Most of the time we’re debating with ourselves. I usually never debate with netizens and I’ll never say I’ve been angered by a netizen or an event. You could say that usually when I’m working, I stay rational.

When the government says, “Don’t believe in rumours, don’t spread rumours,” it achieves the opposite effect. For example, when Sars and the melamine in milk case broke out, people tended to choose not to trust the government when faced with the choices of “Don’t trust rumours” and “Don’t trust the government”.

I think this country and government have got into a rather embarrassing situation. No matter what happens – for example, if a person commits a crime, or there’s a traffic accident – as long as it’s a bad event and it’s publicised online, there will be people who condemn the government. I think this is very strange.

This is inevitable, because the government encompasses all. When all honour is attributed to you, all mistakes are also attributed to you. Apart from targeted events, are individuals targeted? Would there be this kind of directive?

There should be. I think for the Dalai Lama, there must be guidance throughout the country. All people in China hate the Dalai Lama and Falun Gong somewhat. According to my understanding, the government has truly gone a bit over the top. Before I got involved in this circle, I didn’t know anything. So I believe that wherever public opinion has been controlled relatively well, there will always have been commentators involved.

How do your superiors inspect and assess your work?

The superiors will arrange dedicated auditors who do random checks according to the links we provide. Auditors usually don’t assess, because they always make work requirements very clear. We just have to do as they say and there won’t be any mistakes.

How is your compensation decided?

It’s calculated on a monthly basis, according to quantity and quality. It’s basically calculated at 50 yuan per 100 comments. When there’s an unexpected event, the compensation might be higher. If you work together to guide public opinion on a hot topic and several dozen people are posting, the compensation for those days counts for more. Basically, the compensation is very low. I work part-time. On average, the monthly pay is about 500-600 yuan. There are people who work full-time on this. It’s possible they could earn thousands of yuan a month.

Do you like your work?

I wouldn’t say I like it or hate it. It’s just a bit more to do each day. A bit more pocket money each month, that’s all.

What’s the biggest difficulty in the work?

Perhaps it’s that you have to guess the psychology of netizens. You have to learn a lot of writing skills. You have to know how to imitate another person’s writing style. You need to understand how to gain the trust of the public and influence their thoughts.

Why can’t you reveal your identity? Why do you think it’s sensitive?

Do you want me to lose my job? Whatever form or name we use to post on any forums or blogs is absolutely confidential. We can’t reveal our identity, and I definitely wouldn’t reveal that I’m a professional online commentator.

If we do, what would be the purpose of our existence? Exposure would affect not just me, it would create an even greater negative effect on our “superiors”.

What do you mean by “superiors”?

Our superior leaders – above that should be the propaganda department.

Is your identity known to your family? Your friends?

No. I haven’t revealed it to my family or friends. If people knew I was doing this, it might have a negative effect on my reputation.

You say: “If I reveal inside information, without exaggeration this could lead to fatality.” Do you think that the consequence would be so serious?

With my identity, I’m involved in the media and also the internet. If I really reveal my identity or let something slip, it could have an incalculable effect on me.

If you say you want to quit, will there be resistance? Are there any strings attached?

Not at all. This industry is already very transparent. For me, it’s just a part-time job. It’s like any other job. It’s not as dark as you think.

How many hours do you go online each day and on which sites? Do you rest at the weekend?

I go online for six to eight hours nearly every day. I’m mainly active on our local BBS and some large mainstream internet media and microblogs. I don’t work over weekends, but I’ll sign in to my email account and see if there’s any important instruction.

In daily life, will you still be thinking about your online work?

Now and then. For example, when I see a piece of news, I’ll think about which direction the superiors will request it to be guided in and how I would go about it. It’s a bit of an occupational hazard.

Do you watch CCTV News and read the People’s Daily?

I usually follow all the news, particularly the local news. But I generally don’t watch CCTV News, because it’s too much about harmony.

Do you go on Twitter? Who do you follow?

Yes. I follow a few interesting people, including Ai Weiwei. But I don’t speak on Twitter, just read and learn.

How big a role do you think this industry plays in guiding public opinion in China?

Truthfully speaking, I think the role is quite big. The majority of netizens in China are actually very stupid. Sometimes, if you don’t guide them, they really will believe in rumours.

Because their information is limited to begin with. So, with limited information, it’s very difficult for them to express a political view.

I think they can be incited very easily. I can control them very easily. Depending on how I want them to be, I use a little bit of thought and that’s enough. It’s very easy. So I think the effect should be quite significant.

Do you think the government has the right to guide public opinion?

Personally, I think absolutely not. But in China, the government absolutely must interfere and guide public opinion. The majority of Chinese netizens are incited too easily, don’t think for themselves and are deceived and incited too easily by false news.

Do you have to believe in the viewpoints you express? Are you concerned about politics and the future?

I don’t have to believe in them. Sometimes you know well that what you say is false or untrue. But you still have to say it, because it’s your job. I’m not too concerned about Chinese politics. There’s nothing to be concerned about in Chinese politics.

 

This article first appeared in the 22 October 2012 issue of the New Statesman, Ai Weiwei guest-edit

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Jeremy Corbyn and the paranoid style

The Labour leader’s team has a bunker mentality, and their genius has been to extend that bunker to accommodate tens of thousands of their followers. Within that bubble, every failure becomes a victory.

 

There was an odd moment on the BBC last summer, during Jeremy Corbyn’s first leadership campaign. A reporter had asked him a simple question about nationalisation: “Where did you get these words from?” he snapped. “Has somebody been feeding you this stuff?” 

At the time I was taken aback, but before long the campaign would become defined by paranoia, manifested in its leader as an extreme suspicion of “mainstream media”, and in its supporters as a widespread belief that establishment forces were conspiring to “fix” the Labour leadership contest, the so-called #LabourPurge.

This summer, Corbyn is fighting another leadership election. The main focus of his campaign so far has been an attempt to paint his rival Owen Smith as a “Big Pharma shill”, while Corbyn’s most influential supporter, Unite’s Len McCluskey, has claimed that MI5 are waging a dirty tricks campaign against the Leader of the Opposition. On stage Corbyn has attacked national media for failing to cover a parish council by-election.  

Corbyn’s time as Labour leader has been marked by an extraordinary surge of paranoia and conspiracy theory on the left. The sheer intensity of it, combined with some of his supporters’ glassy-eyed denial of reality and desire to “purge” the party unfaithful, has led some to compare Corbynism to a cult or a religious movement. Unfortunately, the problem goes much deeper. Corbyn didn’t create or lead a movement; he followed one.

In the last few years, a new breed of hyperbolic pundits has emerged on left-wing social media who embody what Richard Hofstadter called “The Paranoid Style” in politics, “a sense of heated exaggeration, suspiciousness, and conspiratorial fantasy”.

Hofstadter’s 1964 essay was inspired by McCarthyism, but the Paranoid Style as a political and psychological phenomenon has been with us for as long as modern politics. Of course conspiracies and misdeeds can happen, but the Paranoid Style builds up an apocalyptic vision of a future driven entirely by dark conspiracies. The NHS won’t just be a bit worse; it will be destroyed in 24 hours. Opponents aren’t simply wrong, but evil incarnate; near-omnipotent super-villains control the media, the banks, even history itself. Through most of history, movements like this have remained at the fringes of politics; and when they move into the mainstream bad things tend to happen.

To pick one example among many, science broadcaster Marcus Chown’s Twitter feed is full of statements that fall apart at the slightest touch. We learn that billionaires control 80 per cent of the media – they don’t. We learn that the BBC were “playing down” the Panama Papers story, tweeted on a day when it led the TV news bulletins and was the number one story on their news site.  We learn that the Tories are lying when they say they’ve increased spending on the NHS. As FullFact report, the Tories have increased NHS spending in both absolute and real terms. We learn via a retweet that Labour were ahead of the Conservatives in polling before a leadership challengethey weren’t.

The surprise Conservative majority in last year’s election shocked the left to the core, and seemed to push this trend into overdrive. Unable to accept that Labour had simply lost arguments over austerity, immigration and the economy, people began constructing their own reality, pasting out of context quotes and dubious statistics over misleading charts and images. Falsehoods became so endemic in left-wing social media that it’s now almost impossible to find a political meme that doesn’t contain at least one serious mistruth. Popular social media figures like Dr Eoin Clarke have even built up the idea that the election result itself was a gigantic fraud.

The problem with creating your own truth is that you have to explain why others can’t – or won’t – see it. One answer is that they’re the unwitting stooges of an establishment conspiracy that must involve the “mainstream media”, a belief that seems more plausible in the wake of scandals over expense claims and phone-hacking. Voters can’t be expressing genuine concerns, so they must have been brainwashed by the media.  

The left have long complained about the right-wing bias of the tabloid press with some justification, but in recent years the rage of a hardcore minority has become increasingly focused on the BBC. “Why aren’t the BBC covering X” is a complaint heard daily, with X nearly always being some obscure or unimportant protest or something that in fact the BBC did cover.  

Bewildered and infuriated by the BBC’s refusal to run hard-left soundbites as headlines, the paranoid left assume Auntie is involved in some sort of right-wing establishment plot. Public figures such as Laura Kuenssberg, the Corporation’s political editor, have been subjected to a campaign of near-permanent abuse from the left, much of it reeking of misogyny. By asking Labour figures questions as tough as those she routinely puts to Conservative politicians, she has exposed her true role as a “Tory propagandist whore”, a “fucking cunt bag”, or a “Murdoch puppet”.

This was the context in which Corbyn’s leadership campaign was fought, and with his own dislike of the media and love of a good conspiracy theorist, he swiftly became a figurehead for the paranoid left. Suddenly, the cranks and conspiracy theorists had a home in his Labour party; and they flocked to it in their tens of thousands. Of course most Corbynistas aren’t cranks, but an intense and vocal minority are, and they have formed a poisonous core at the heart of the cause.

The result is a Truther-style movement that exists in almost complete denial of reality. Polls showing double-digit leads for the Conservatives are routinely decried as the fabrications of sinister mainstream media figures. The local elections in May, which saw Corbyn’s Labour perform worse than most opposition leaders in recent history, triggered a series of memes insisting that results were just fine. Most bewildering of all is a conspiracy theory which insists that Labour MPs who quit the shadow cabinet and declared ‘no confidence’ in Corbyn were somehow orchestrated by the PR firm, Portland Communications.

The paranoid left even has its own news sources. The Canary manages, without irony, to take the worst traits of the tabloids, from gross bias to the misreporting of a suicide note, and magnify them to create pages of pro-Corbyn propaganda that are indistinguishable from parody. On Facebook, Corbyn has more followers than the Labour Party itself. Fan groups filter news of Corbyn and his enemies so effectively that in one Facebook group I polled, more than 80 per cent of respondents thought Corbyn would easily win a general election.

This kind of thinking tips people over a dangerous threshold. Once you believe the conspiracy theories, once you believe you’ve been denied democracy by media manipulation and sinister establishment forces mounting dirty tricks campaigns, it becomes all too easy to justify bad behaviour on your own side. It starts with booing, but as the “oppressed” gain their voices the rhetoric and the behaviour escalate until the abuse becomes physical.

I’m prepared to believe Jeremy Corbyn when he says that he doesn’t engage in personal abuse. The problem is, he doesn’t have to. His army of followers are quite happy to engage in abuse on his behalf, whether it’s the relentless abuse of journalists, or bricks tossed through windows, or creating what more than 40 women MPs have described as a hostile and unpleasant environment

Supporters will point out that Jeremy Corbyn hasn’t asked for this to happen, and that in fact he’s made various statements condemning abuse. They’re not wrong, but they fail to grasp the point; that the irresponsible behaviour of Corbyn and his allies feeds into the atmosphere that leads inexorably to these kinds of abuses happening.

We see this in Corbyn’s unfounded attacks on media conspiracies, such as his absurd complaints about the lack of coverage of council elections. We see it in the shadow chancellor John McDonnell’s angry public jibes at Labour MPs. Surly aggression oozes out of the screen whenever a TV reporter asks Corbyn a difficult question. Then there’s the long history of revolutionary rhetoric – the praise for bombs and bullets, the happy engagement with the homophobic, the misogynistic, the anti-Semitic, the terrorist, in the name of nobler aims. 

Even the few statements Corbyn makes about abuse and bigotry are ambiguous and weak. Called upon to address anti-Semitism in the Labour party, he repeatedly abstracts to generic racism – in his select committee evidence on the topic, he mentioned racism 28 times, and anti-Semitism 25 times, while for his interviewers the ratio was 19 to 45. Called on to address the abuse of women MPs in the Labour Party, he broadened the topic to focus on abuse directed at himself, while his shadow justice secretary demanded the women show “respect” to party members. Corbyn’s speech is woolly at the best of times, but he and his allies seem determined to water down any call for their supporters to reform.   

Still, why reform when things are going so well? Taken at face value, Corbyn’s summer has been appalling. It began with the poor local election results, continued with Labour’s official position being defeated in the EU Referendum, and then saw the party’s leader lose a vote of no confidence, after which he was forced to watch the resignation of most of his shadow cabinet and then face a leadership challenge. Labour are polling terribly against Theresa May (who, admittedly, is in her honeymoon period), and the press are either hostile or find Corbyn impossible to work with.

If Corbyn were a conventional Leader of the Opposition these facts would be catastrophic, but he’s not and they’re not. To understand why, let’s look at some head-scratching quotes from leading Corbynistas. Jon Lansman, Chair of Momentum, was heavily mocked on Twitter recently for saying, “Democracy gives power to people, ‘Winning’ is the small bit that matters to political elites who want to keep power themselves.” The former BBC and Channel 4 journalist Paul Mason released a video clip suggesting Labour should be transformed into a “social movement”, along the lines of Occupy.  

These sentiments are echoed at the heart of Team Corbyn. Owen Smith claimed to have asked Corbyn and his Shadow Chancellor, John McDonnell, whether they were prepared to let the Labour party split. According to Smith, whose version of events was denied by John McDonnell but backed up by two other MPs, Corbyn refused to answer while McDonnell said “if that’s what it takes”. Many activists seem to hold the same view – Twitter is full of Momentum warriors quite happy to see the bulk of the PLP walk away, and unconcerned about their diminishing prospects of winning any election.

Which on the face of it makes no sense. Labour has 232 seats, considerably more than David Cameron inherited in 2005. Their opponent is an “unelected” Prime Minister commanding a majority of just twelve, who was a senior figure in the government that just caused Britain’s biggest crisis since the war, and is now forced to negotiate a deal that either cripples the economy or enrages millions of voters who were conned by her colleagues into believing they had won a referendum on immigration. Just before leaving office, George Osborne abandoned his budget surplus target – effectively conceding it was a political gambit all along.

A competent Labour leader, working with other parties and disaffected Remainian Tories, could be – should be - tearing lumps out of the government on a weekly basis. Majority government may be a distant prospect, but forcing the Tories into a coalition or removing them from government altogether by the next election is entirely achievable.  Yet it’s fair to say that many Corbynistas have little interest in seeing this scenario play out.

Which makes sense, because to these people Labour – real Labour – doesn’t have 232 seats, it has about 40. The others seats are occupied by “Red Tories” or, worse, “Blairites”. Since these groups are as much the enemy as the Tories are, exchanging one for the other is meaningless. The Corbynites could start their own party of course, but why do that when they can seize control of Labour’s infrastructure, short money and institutional donors. The only long-term strategy that makes sense is to “purify” Labour, and rebuild from the foundations up. That may mean another 10 or 20 years of Tory rule, but the achingly middle-class Corbynistas won’t be the ones to suffer from that.

Seen through that prism, Corbynism makes sense. A common theme among the dozens of resignation letters from former shadow ministers has been his apparent disinterest in opposition policy work. A recent Vice documentary showed his refusal to attack the Tories over the resignation of Iain Duncan Smith. Even Richard Murphy, a supportive economist who set out many of the basic principles of ‘Corbynomics’, lost patience in a recent blog post

“I had the opportunity to see what was happening inside the PLP. The leadership wasn’t confusing as much as just silent. There was no policy direction, no messaging, no direction, no co-ordination, no nothing. Shadow ministers appeared to have been left with no direction as to what to do. It was shambolic.”

So where are his attentions focused? Unnamed “insiders” quoted in the Mirror paint an all too feasible picture of a team that, “spent hours in ‘rambling’ meetings discussing possible plots against him and considered sending ‘moles’ to spy on his Shadow Cabinet.” That claim was given more weight by the recent controversy over Karie Murphy, Corbyn’s office manager, who allegedly entered the office of shadow minister Seema Malhotra without permission. Vice’s documentary, ‘The Outsider‘, showed Corbyn railing against the BBC, who he believed were ‘obsessed’ with undermining his leadership, and other journalists.

By all accounts, Corbyn’s team inhabit a bunker mentality, and their genius – intentional or otherwise – has been to use the ‘paranoid style’ to extend that bunker to accommodate tens of thousands of their followers. Within that bubble, every failure becomes a victory. Negative media coverage simply reinforces their sense of being under attack, and every bad poll or election disappointment becomes an opportunity to demonstrate the strength of their faith. Shadow cabinet resignations and condemnations reveal new ‘traitors’, justifying further paranoia and increasing the feeling of being under siege.

It’s terrible for a functioning opposition, but brilliant for forming a loyal hard-left movement, driving screaming protestors into CLP meetings, keeping uppity MPs in line with the prospect of more abuse or deselection, and ensuring that Corbyn will sign up enough supporters to win the leadership election by a landslide.  

Hofstadter wrote that ”the paranoid is a militant leader. He does not see social conflict as something to be mediated and compromised, in the manner of the working politician.” In the United States, Bernie Sanders was ultimately forced to compromise when Hillary Clinton won the Democrat nomination. The Bernie Corbyn & Jeremy Sanders Facebook group, hardcore loyalists to the end, immediately disowned him, and suggested the group change its name.

Corbyn need make no such compromise, which is his whole appeal. Those who expect him to step down after a general election defeat, or to compromise with the rest of the party to achieve greater success, have completely failed to understand what they’re dealing with. For Corbyn and his followers there is no compromise, only purity, and a Red Labour party with 50 MPs is better than a centrist party with 400. That is the reality of the movement that Labour and the left are facing, and it is catastrophic. 

 

Martin Robbins is a Berkshire-based researcher and science writer. He writes about science, pseudoscience and evidence-based politics. Follow him on Twitter as @mjrobbins.