Ramsay MacDonald, the first Labour Prime Minister, with his family. Photograph: Corbis
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Half-echoes of the past

Blue Labour is conservative, but about a society that no longer exists – or never existed. Ed Miliband should be wary of this faction and instead forge an alliance that will win back aspirational voters in the south.

The Labour Party, founded in 1900, has been in existence for 112 years. But there have been Labour governments for just 32 of those years; for another eight years, Labour participated in wartime national unity governments. During the remaining 72 years, it was in opposition. Why has so much of Labour’s existence been spent in opposition? There are three reasons.

The first is factionalism. After the election defeats of 1951 and 1979, Labour was rent by fratricidal disputes between left and right – between the Bevanites and the leadership after 1951 and between the Bennites and the leadership after 1979. The party seemed more anxious to have a dialogue with itself than a dialogue with the British people, who decided, both in the 1950s and in the 1980s, to confirm Labour’s status as a party of opposition.

After the defeat of 1970, too, Labour threatened to descend into factionalism, but Harold Wilson skilfully contained it. Even so, the party returned to power in March 1974 through the vagaries of the electoral system, as opposed to any merits of its own. Between 1970 and the general election of February 1974, Labour lost 6 per cent of the vote – one-seventh of its support – the largest fall in votes of any opposition party in Britain until, in 1983, Michael Foot succeeded in doing even worse.

Labour’s defeat in 2010 was worse than those of 1951, 1970 or 1979. Indeed, in terms of percentage of the vote, Labour did worse in 2010 than at any time since it became a mass party except for 1983. Yet there have been no renewed outbreaks of factionalism, no divisions between left and right. The party has shown a remarkable degree of unity. There have been no latter-day equivalents of the Bevanites or the Bennites. That, no doubt, owes much to Ed Miliband’s empathetic and consensual style. It is an unnoticed achievement.

The second reason for Labour’s long years in opposition is that it has, since 1918, seen itself as the sole party of the left, and has been intolerant of competition from other claim ants. In the 1920s, it was more eager to eliminate the Liberals than to seek a progressive alliance with them, an alliance that might well have undermined Conservative dominance. Some Labour leaders actually preferred the Conservatives to the Liberals. Ramsay MacDonald, Labour’s first prime minister, declared in 1924 that he “could get on with the Tories. They differed at times openly then forgot all about it and shook hands. They were gentlemen but the Liberals were cads.”

In the 1930s, the Labour leadership stood firmly against a Popular Front, an alliance with Liberals and anti-appeasement Conservatives which might have brought about a change of government policy. Indeed, Labour succeeded in its aim of driving out the Liberals as a third party, but the price was a long period of Conservative hegemony, and the 20th century became the Conservative century even though there may well have been a progressive majority among the voters for much of the period.

Liberal friends

In the 1980s the third force revived – first the Liberal-SDP Alliance, then the Liberal Democrats. Labour’s instincts remained the same: to regard the third force as a competitor rather than a potential ally. Tony Blair was a great exception. The Ashdown diaries show that he would have preferred a coalition with the Liberal Democrats to a single-party Labour majority. Had the majority in 1997 been smaller, Blair would almost certainly have sought coalition.

Gordon Brown also sought an alliance with the Liberal Democrats in 2007 after becoming prime minister, and suggested coalition to Menzies Campbell, the then Liberal Democrat leader. In 2010, after the election, he again offered coalition to the Liberal Democrats, saying that the moment had come to create the progressive alliance. But it was too late. Labour was too weak. In 1997, it had been too strong. It was never the right moment.

Here, too, Miliband can claim to have escaped the entrenched positions of the past. There are no precise details of what has transpired between him and the Business Secretary, Vince Cable, but it is clear that a dialogue has begun and that Miliband does not regard all Liberal Democrats as the enemy. There is, after all, a powerful social-democrat tradition among the Liberal Democrats, one wing of which, including Cable, was in the SDP, a breakaway from Labour in 1981. Cable, indeed, began his political career as a Labour activist, and would probably have continued in the Labour Party had it not swung so far to the left after the election defeat of 1979.

Clearly, many Liberal Democrats were prepared to swallow their doubts about Conservative methods of curing the deficit and proposals for student fees in order to secure cherished measures of constitutional reform – reform of the voting system and a directly elected House of Lords. Now that it has become clear that these reforms are unattainable, they may well revert to their natural home on the left.

Miliband needs perhaps to make a sharper distinction between the Liberal Democrat leadership, or the Clegg-Laws faction of the leadership, whose ideological sympathies lie with the right, and the vast majority of Liberal Democrat members and voters, whose heart remains on the left. Franklin Roosevelt, after all, never attacked the Republicans, only the Republican leadership.

Yet Miliband’s flexibility towards the Liberal Democrats is a second achievement of Labour in opposition. He needs to become the leader of all progressive forces in Britain, not just the Labour Party.

There is a third reason why Labour has spent so much of its life in opposition. It is that its inclination in defeat is to retreat to its comfort zone, its core basis of support, such as that represented by the Blue Labour tendency, set up in 2009 by the academic Maurice Glasman, who was subsequently made a peer. The instincts of the Blue Labour faction are the same as those that led Labour to elect Foot as leader in 1980, and that lay behind its failure to pressure Attlee to retire after the 1951 defeat.

During the 1950s, Labour’s vote fell steadily from the 48.8 per cent peak of 1951 – achieved, paradoxically, in an election in which the party was defeated by the Conservatives. Not until after the third election defeat in 1959, however, did Hugh Gaitskell feel able to attempt to modernise the party by proposing the deletion of Clause Four from Labour’s 1918 constitution, which committed it to the nationalisation of the means of production, distribution and exchange. Even then, the party refused to support him, and it was left to Gaitskell’s successor, Harold Wilson, to modernise Labour by more surreptitious means, Wilson’s 1964-70 government being revisionist in practice if not in theory.

After the 1983 defeat, Neil Kinnock took over where Gaitskell had left off, but he was constrained by activists and his progress in modernising the party was painfully slow. It was not until 1992, after the fourth successive defeat, that Blair was able to take Labour by the scruff of the neck. Succeeding to the party leadership in 1994, he got rid of Clause Four and founded New Labour. There was just one Labour tradition that he hated, Blair told the 2006 party conference in his farewell speech – losing elections. Some in the party have never forgiven him for breaking that tradition.

Today also, there are siren voices saying that Labour should return to its comfort zone. For the essence of the Blue Labour faction is that the party should become more conservative, more respectful towards the supposed values of working-class communities and of working-class attitudes (some would say prejudices) on immigration and crime. The politics of nostalgia would be disastrous for the left, however, ideologically and electorally.

Blue Labour emphasises co-operatives, mutuals, friendly societies and more localised provision of public services. Never mind that it was because this very approach was insufficient that past Labour governments strengthened central government. It is fashionable to decry the state, but it is to the state, not the Salvation Army or the Co-op, that we turn when we find ourselves sick or out of work.

The truth is, as the recent TUC conference has shown, that there are no hermetically sealed working-class values. The values of the organised working class reflect wider social ethics. The calls at the conference for a general strike were an attempt to use the market power of organised labour to alter the policy of the democratically elected government. Miliband was right to distance Labour from it. But was the call for a strike any worse than the threat made by bankers and their like that any attack on their bonuses would lead to them taking their business abroad? If the rich and powerful can use their market power to threaten the government, why should organised labour not follow their lead?

Labour was founded more than a century ago to represent the organised working class, and perhaps its electoral rise up to 1951 and its decline thereafter can be correlated with the rise and fall of that class. Even so, the party’s central aim was to secure certain values, to transcend a society based on economic self-interest. Lab - our, Keir Hardie insisted, attacked a system not a class. If the values of community and fellowship had already been present in working-class communities, as some of the advocates of Blue Labour seem to imply, there would have been no need for a Labour Party. It was precisely because these values were not present that the party was founded.

The better life

There is a great danger in romantic mythologizing of working-class communities, a tendency sometimes practised by those who have never lived in them. Margaret Thatcher, who in the 1980s seemed to understand working-class aspirations better than Labour, declared that she had rarely met anyone from such communities who did not wish to escape from them.

Most working-class people want their children to have a better life than they had – a better education, better housing and a more fulfilling job – not to replicate their position in the “community”. Those aspirations received little expression at the TUC conference. They need to be expressed by the Labour Party. Indeed, it is only when Labour has been able to express such aspirations, as in 1945, 1966 or 1997, that it has been successful electorally.

Blue Labour, by contrast, is conservative, but conservative about a society that no longer exists, or perhaps never existed. It resembles Tory paternalism of the Baldwin-Macmillan variety; or perhaps the feudal socialism that Marx ridiculed in his Communist Manifesto as “half lamentation, half lampoon; half an echo of the past, half menace of the future”.

Speak for the middle

In any case, the old-style working class is not Labour’s problem. Even in 2010, the Conservatives were unable to win a single seat in any of the large cities of the Midlands or the north – Birmingham, Bradford, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield, while the Liberal Democrats won just six. In fact, one reason why the remnants of the working class have so little political leverage is that they are largely concentrated in safe Labour seats. The best way to strengthen the electoral influence of the working class would be to reform the electoral system so as to eliminate the safe seat.

But Labour’s electoral problem lies elsewhere. It lies, as in the 1980s, in its failure to retain the allegiance of aspirational voters in the south of England. South of the Severn-Wash line outside London, the party holds just ten out of 197 seats. It has no MPs at all in Cornwall, Somerset, Wiltshire, Dorset, Sussex, Kent, Essex, Norfolk, Cambridgeshire, Northamptonshire, Rutland, Warwickshire, Buckinghamshire, Hertfordshire, Gloucestershire, Worcestershire or Here fordshire. The BBC’s electoral analyst David Cowling was right, therefore, to describe the outcome in 2010 as “the dismem - bering of New Labour’s 1997 electoral triumph”. Labour must seek to reassemble that triumphant coalition, not retreat to the safety of its heartland.

Labour’s problem is not the working class but the southern working class, the most aspirational segment of the working class. Indeed, psephological studies have shown that a northern middle-class voter is more likely to vote Labour than a southern working-class voter. Blue Labour would do little to win back these lost voters.

Ed Miliband has kept Labour away from its comfort zone and his call to defend the “squeezed middle” resonates with many voters. However, he has not yet allied the party firmly enough with the aspirations of voters in the south of England; and he has still to spell out his programme for responsible capitalism, taming the markets, rebalancing the economy and achieving greater fairness at a time when public spending will be constrained. Perhaps his greatest difficulty is that most voters find it difficult to identify with him, to “place” him; and, in so far as they do place him, it is as a north London intellectual, remote from their concerns. His background is not his fault any more than David Cameron’s is, but he needs to transcend it.

Wilson faced a similar problem. Before becoming Labour leader, he had been associated in the public mind with the bureaucratic restrictions necessary after the war and a dry, impersonal, economic approach to politics. To overcome his image problem, he enlisted advisers such as the journalist Joe Haines and Albert Murray, the MP for Gravesend, who could supply what he lacked. Wilson rapidly reinvented himself as a man of the people.

Miliband needs to do the same. He could begin by avoiding terms such as “predator capitalism” and “predistribution”, which may resonate with readers of the New Statesman, but lend themselves to ridicule elsewhere. He needs to become the natural spokesman of Middle England, the “squeezed middle” whose aspirations he has sought to champion.

Democracy, it is often said, is government by explanation, and the crucial electoral battleground is that of public opinion. Governments can transform opinion by acting. Oppositions can transform opinion only by speeches, by teaching. For many years, the left in Britain has lacked a teacher. The task for Ed Miliband is to show that he can be as formidable a teacher for the left as Thatcher was for the right.

Vernon Bogdanor is a research professor at the Institute for Contemporary British History, King’s College London. His books include “The Coalition and the Constitution” (Hart, £20), published last year.

This article first appeared in the 01 October 2012 issue of the New Statesman, Labour conference special

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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

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The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

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The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

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It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge