Ramsay MacDonald, the first Labour Prime Minister, with his family. Photograph: Corbis
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Half-echoes of the past

Blue Labour is conservative, but about a society that no longer exists – or never existed. Ed Miliband should be wary of this faction and instead forge an alliance that will win back aspirational voters in the south.

The Labour Party, founded in 1900, has been in existence for 112 years. But there have been Labour governments for just 32 of those years; for another eight years, Labour participated in wartime national unity governments. During the remaining 72 years, it was in opposition. Why has so much of Labour’s existence been spent in opposition? There are three reasons.

The first is factionalism. After the election defeats of 1951 and 1979, Labour was rent by fratricidal disputes between left and right – between the Bevanites and the leadership after 1951 and between the Bennites and the leadership after 1979. The party seemed more anxious to have a dialogue with itself than a dialogue with the British people, who decided, both in the 1950s and in the 1980s, to confirm Labour’s status as a party of opposition.

After the defeat of 1970, too, Labour threatened to descend into factionalism, but Harold Wilson skilfully contained it. Even so, the party returned to power in March 1974 through the vagaries of the electoral system, as opposed to any merits of its own. Between 1970 and the general election of February 1974, Labour lost 6 per cent of the vote – one-seventh of its support – the largest fall in votes of any opposition party in Britain until, in 1983, Michael Foot succeeded in doing even worse.

Labour’s defeat in 2010 was worse than those of 1951, 1970 or 1979. Indeed, in terms of percentage of the vote, Labour did worse in 2010 than at any time since it became a mass party except for 1983. Yet there have been no renewed outbreaks of factionalism, no divisions between left and right. The party has shown a remarkable degree of unity. There have been no latter-day equivalents of the Bevanites or the Bennites. That, no doubt, owes much to Ed Miliband’s empathetic and consensual style. It is an unnoticed achievement.

The second reason for Labour’s long years in opposition is that it has, since 1918, seen itself as the sole party of the left, and has been intolerant of competition from other claim ants. In the 1920s, it was more eager to eliminate the Liberals than to seek a progressive alliance with them, an alliance that might well have undermined Conservative dominance. Some Labour leaders actually preferred the Conservatives to the Liberals. Ramsay MacDonald, Labour’s first prime minister, declared in 1924 that he “could get on with the Tories. They differed at times openly then forgot all about it and shook hands. They were gentlemen but the Liberals were cads.”

In the 1930s, the Labour leadership stood firmly against a Popular Front, an alliance with Liberals and anti-appeasement Conservatives which might have brought about a change of government policy. Indeed, Labour succeeded in its aim of driving out the Liberals as a third party, but the price was a long period of Conservative hegemony, and the 20th century became the Conservative century even though there may well have been a progressive majority among the voters for much of the period.

Liberal friends

In the 1980s the third force revived – first the Liberal-SDP Alliance, then the Liberal Democrats. Labour’s instincts remained the same: to regard the third force as a competitor rather than a potential ally. Tony Blair was a great exception. The Ashdown diaries show that he would have preferred a coalition with the Liberal Democrats to a single-party Labour majority. Had the majority in 1997 been smaller, Blair would almost certainly have sought coalition.

Gordon Brown also sought an alliance with the Liberal Democrats in 2007 after becoming prime minister, and suggested coalition to Menzies Campbell, the then Liberal Democrat leader. In 2010, after the election, he again offered coalition to the Liberal Democrats, saying that the moment had come to create the progressive alliance. But it was too late. Labour was too weak. In 1997, it had been too strong. It was never the right moment.

Here, too, Miliband can claim to have escaped the entrenched positions of the past. There are no precise details of what has transpired between him and the Business Secretary, Vince Cable, but it is clear that a dialogue has begun and that Miliband does not regard all Liberal Democrats as the enemy. There is, after all, a powerful social-democrat tradition among the Liberal Democrats, one wing of which, including Cable, was in the SDP, a breakaway from Labour in 1981. Cable, indeed, began his political career as a Labour activist, and would probably have continued in the Labour Party had it not swung so far to the left after the election defeat of 1979.

Clearly, many Liberal Democrats were prepared to swallow their doubts about Conservative methods of curing the deficit and proposals for student fees in order to secure cherished measures of constitutional reform – reform of the voting system and a directly elected House of Lords. Now that it has become clear that these reforms are unattainable, they may well revert to their natural home on the left.

Miliband needs perhaps to make a sharper distinction between the Liberal Democrat leadership, or the Clegg-Laws faction of the leadership, whose ideological sympathies lie with the right, and the vast majority of Liberal Democrat members and voters, whose heart remains on the left. Franklin Roosevelt, after all, never attacked the Republicans, only the Republican leadership.

Yet Miliband’s flexibility towards the Liberal Democrats is a second achievement of Labour in opposition. He needs to become the leader of all progressive forces in Britain, not just the Labour Party.

There is a third reason why Labour has spent so much of its life in opposition. It is that its inclination in defeat is to retreat to its comfort zone, its core basis of support, such as that represented by the Blue Labour tendency, set up in 2009 by the academic Maurice Glasman, who was subsequently made a peer. The instincts of the Blue Labour faction are the same as those that led Labour to elect Foot as leader in 1980, and that lay behind its failure to pressure Attlee to retire after the 1951 defeat.

During the 1950s, Labour’s vote fell steadily from the 48.8 per cent peak of 1951 – achieved, paradoxically, in an election in which the party was defeated by the Conservatives. Not until after the third election defeat in 1959, however, did Hugh Gaitskell feel able to attempt to modernise the party by proposing the deletion of Clause Four from Labour’s 1918 constitution, which committed it to the nationalisation of the means of production, distribution and exchange. Even then, the party refused to support him, and it was left to Gaitskell’s successor, Harold Wilson, to modernise Labour by more surreptitious means, Wilson’s 1964-70 government being revisionist in practice if not in theory.

After the 1983 defeat, Neil Kinnock took over where Gaitskell had left off, but he was constrained by activists and his progress in modernising the party was painfully slow. It was not until 1992, after the fourth successive defeat, that Blair was able to take Labour by the scruff of the neck. Succeeding to the party leadership in 1994, he got rid of Clause Four and founded New Labour. There was just one Labour tradition that he hated, Blair told the 2006 party conference in his farewell speech – losing elections. Some in the party have never forgiven him for breaking that tradition.

Today also, there are siren voices saying that Labour should return to its comfort zone. For the essence of the Blue Labour faction is that the party should become more conservative, more respectful towards the supposed values of working-class communities and of working-class attitudes (some would say prejudices) on immigration and crime. The politics of nostalgia would be disastrous for the left, however, ideologically and electorally.

Blue Labour emphasises co-operatives, mutuals, friendly societies and more localised provision of public services. Never mind that it was because this very approach was insufficient that past Labour governments strengthened central government. It is fashionable to decry the state, but it is to the state, not the Salvation Army or the Co-op, that we turn when we find ourselves sick or out of work.

The truth is, as the recent TUC conference has shown, that there are no hermetically sealed working-class values. The values of the organised working class reflect wider social ethics. The calls at the conference for a general strike were an attempt to use the market power of organised labour to alter the policy of the democratically elected government. Miliband was right to distance Labour from it. But was the call for a strike any worse than the threat made by bankers and their like that any attack on their bonuses would lead to them taking their business abroad? If the rich and powerful can use their market power to threaten the government, why should organised labour not follow their lead?

Labour was founded more than a century ago to represent the organised working class, and perhaps its electoral rise up to 1951 and its decline thereafter can be correlated with the rise and fall of that class. Even so, the party’s central aim was to secure certain values, to transcend a society based on economic self-interest. Lab - our, Keir Hardie insisted, attacked a system not a class. If the values of community and fellowship had already been present in working-class communities, as some of the advocates of Blue Labour seem to imply, there would have been no need for a Labour Party. It was precisely because these values were not present that the party was founded.

The better life

There is a great danger in romantic mythologizing of working-class communities, a tendency sometimes practised by those who have never lived in them. Margaret Thatcher, who in the 1980s seemed to understand working-class aspirations better than Labour, declared that she had rarely met anyone from such communities who did not wish to escape from them.

Most working-class people want their children to have a better life than they had – a better education, better housing and a more fulfilling job – not to replicate their position in the “community”. Those aspirations received little expression at the TUC conference. They need to be expressed by the Labour Party. Indeed, it is only when Labour has been able to express such aspirations, as in 1945, 1966 or 1997, that it has been successful electorally.

Blue Labour, by contrast, is conservative, but conservative about a society that no longer exists, or perhaps never existed. It resembles Tory paternalism of the Baldwin-Macmillan variety; or perhaps the feudal socialism that Marx ridiculed in his Communist Manifesto as “half lamentation, half lampoon; half an echo of the past, half menace of the future”.

Speak for the middle

In any case, the old-style working class is not Labour’s problem. Even in 2010, the Conservatives were unable to win a single seat in any of the large cities of the Midlands or the north – Birmingham, Bradford, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield, while the Liberal Democrats won just six. In fact, one reason why the remnants of the working class have so little political leverage is that they are largely concentrated in safe Labour seats. The best way to strengthen the electoral influence of the working class would be to reform the electoral system so as to eliminate the safe seat.

But Labour’s electoral problem lies elsewhere. It lies, as in the 1980s, in its failure to retain the allegiance of aspirational voters in the south of England. South of the Severn-Wash line outside London, the party holds just ten out of 197 seats. It has no MPs at all in Cornwall, Somerset, Wiltshire, Dorset, Sussex, Kent, Essex, Norfolk, Cambridgeshire, Northamptonshire, Rutland, Warwickshire, Buckinghamshire, Hertfordshire, Gloucestershire, Worcestershire or Here fordshire. The BBC’s electoral analyst David Cowling was right, therefore, to describe the outcome in 2010 as “the dismem - bering of New Labour’s 1997 electoral triumph”. Labour must seek to reassemble that triumphant coalition, not retreat to the safety of its heartland.

Labour’s problem is not the working class but the southern working class, the most aspirational segment of the working class. Indeed, psephological studies have shown that a northern middle-class voter is more likely to vote Labour than a southern working-class voter. Blue Labour would do little to win back these lost voters.

Ed Miliband has kept Labour away from its comfort zone and his call to defend the “squeezed middle” resonates with many voters. However, he has not yet allied the party firmly enough with the aspirations of voters in the south of England; and he has still to spell out his programme for responsible capitalism, taming the markets, rebalancing the economy and achieving greater fairness at a time when public spending will be constrained. Perhaps his greatest difficulty is that most voters find it difficult to identify with him, to “place” him; and, in so far as they do place him, it is as a north London intellectual, remote from their concerns. His background is not his fault any more than David Cameron’s is, but he needs to transcend it.

Wilson faced a similar problem. Before becoming Labour leader, he had been associated in the public mind with the bureaucratic restrictions necessary after the war and a dry, impersonal, economic approach to politics. To overcome his image problem, he enlisted advisers such as the journalist Joe Haines and Albert Murray, the MP for Gravesend, who could supply what he lacked. Wilson rapidly reinvented himself as a man of the people.

Miliband needs to do the same. He could begin by avoiding terms such as “predator capitalism” and “predistribution”, which may resonate with readers of the New Statesman, but lend themselves to ridicule elsewhere. He needs to become the natural spokesman of Middle England, the “squeezed middle” whose aspirations he has sought to champion.

Democracy, it is often said, is government by explanation, and the crucial electoral battleground is that of public opinion. Governments can transform opinion by acting. Oppositions can transform opinion only by speeches, by teaching. For many years, the left in Britain has lacked a teacher. The task for Ed Miliband is to show that he can be as formidable a teacher for the left as Thatcher was for the right.

Vernon Bogdanor is a research professor at the Institute for Contemporary British History, King’s College London. His books include “The Coalition and the Constitution” (Hart, £20), published last year.

This article first appeared in the 01 October 2012 issue of the New Statesman, Labour conference special

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Tweeting terror: what social media reveals about how we respond to tragedy

From sharing graphic images to posting a selfie, what compels online behaviours that can often outwardly seem improper?

Why did they post that? Why did they share a traumatising image? Why did they tell a joke? Why are they making this about themselves? Did they… just post a selfie? Why are they spreading fake news?

These are questions social media users almost inevitably ask themselves in the immediate aftermath of a tragedy such as Wednesday’s Westminster attack. Yet we ask not because of genuine curiosity, but out of shock and judgement provoked by what we see as the wrong way to respond online. But these are still questions worth answering. What drives the behaviours we see time and again on social media in the wake of a disaster?

The fake image

“I really didn't think it was going to become a big deal,” says Dr Ranj Singh. “I shared it just because I thought it was very pertinent, I didn't expect it to be picked up by so many people.”

Singh was one of the first people to share a fake Tube sign on Twitter that was later read out in Parliament and on BBC Radio 4. The TfL sign – a board in stations which normally provides service information but can often feature an inspiring quote – read: “All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you.”

Singh found it on the Facebook page of a man called John (who later explained to me why he created the fake image) and posted it on his own Twitter account, which has over 40,000 followers. After it went viral, many began pointing out that the sign was faked.

“At a time like this is it really helpful to point out that its fake?” asks Singh – who believes it is the message, not the medium, that matters most. “The sentiment is real and that's what's important.”

Singh tells me that he first shared the sign because he found it to be profound and was then pleased with the initial “sense of solidarity” that the first retweets brought. “I don't think you can fact-check sentiments,” he says, explaining why he didn’t delete the tweet.

Dr Grainne Kirwan, a cyberpsychology lecturer and author, explains that much of the behaviour we see on social media in the aftermath of an attack can be explained by this desire for solidarity. “It is part of a mechanism called social processing,” she says. “By discussing a sudden event of such negative impact it helps the individual to come to terms with it… When shocked, scared, horrified, or appalled by an event we search for evidence that others have similar reactions so that our response is validated.”

The selfies and the self-involved

Yet often, the most maligned social media behaviour in these situations seems less about solidarity and more about selfishness. Why did YouTuber Jack Jones post a since-deleted selfie with the words “The outmost [sic] respect to our public services”? Why did your friend, who works nowhere near Westminster, mark themselves as “Safe” using Facebook’s Safety Check feature? Why did New Statesman writer Laurie Penny say in a tweet that her “atheist prayers” were with the victims?

“It was the thought of a moment, and not a considered statement,” says Penny. The rushed nature of social media posts during times of crisis can often lead to misunderstandings. “My atheism is not a political statement, or something I'm particularly proud of, it just is.”

Penny received backlash on the site for her tweet, with one user gaining 836 likes on a tweet that read: “No need to shout 'I'm an atheist!' while trying to offer solidarity”. She explains that she posted her tweet due to the “nonsensical” belief that holding others in her heart makes a difference at tragic times, and was “shocked” when people became angry at her.

“I was shouted at for making it all about me, which is hard to avoid at the best of times on your own Twitter feed,” she says. “Over the years I've learned that 'making it about you' and 'attention seeking' are familiar accusations for any woman who has any sort of public profile – the problem seems to be not with what we do but with who we are.”

Penny raises a valid point that social media is inherently self-involved, and Dr Kirwan explains that in emotionally-charged situations it is easy to say things that are unclear, or can in hindsight seem callous or insincere.

“Our online society may make it feel like we need to show a response to events quickly to demonstrate solidarity or disdain for the individuals or parties directly involved in the incident, and so we put into writing and make publicly available something which we wrote in haste and without full knowledge of the circumstances.”

The joke

Arguably the most condemned behaviour in the aftermath of a tragedy is the sharing of an ill-timed joke. Julia Fraustino, a research affiliate at the National Consortium for the Study of Terrorism and Responses to Terrorism (START), reflects on this often seemingly inexplicable behaviour. “There’s research dating back to the US 9/11 terror attacks that shows lower rates of disaster-related depression and anxiety for people who evoke positive emotions before, during and after tragic events,” she says, stating that humour can be a coping mechanism.

“The offensiveness or appropriateness of humor seems, at least in part, to be tied to people’s perceived severity of the crisis,” she adds. “An analysis of tweets during a health pandemic showed that humorous posts rose and fell along with the seriousness of the situation, with more perceived seriousness resulting in fewer humour-based posts.”

The silence

If you can’t say anything nice, why say anything at all? Bambi's best friend Thumper's quote might be behind the silence we see from some social media users. Rather than simply being uncaring, there are factors which can predict whether someone will be active or passive on social media after a disaster, notes Fraustino.

“A couple of areas that factor into whether a person will post on social media during a disaster are issue-involvement and self-involvement,” she says. “When people perceive that the disaster is important and they believe they can or should do something about it, they may be more likely to share others’ posts or create their own content. Combine issue-involvement with self-involvement, which in this context refers to a desire for self-confirmation such as through gaining attention by being perceived as a story pioneer or thought leader, and the likelihood goes up that this person will create or curate disaster-related content on social media.”

“I just don’t like to make it about me,” one anonymous social media user tells me when asked why he doesn’t post anything himself – but instead shares or retweets posts – during disasters. “I feel like people just want likes and retweets and aren’t really being sincere, and I would hate to do that. Instead I just share stuff from important people, or stuff that needs to be said – like reminders not to share graphic images.”

The graphic image

The sharing of graphic and explicit images is often widely condemned, as many see this as both pointless and potentially psychologically damaging. After the attack, BBC Newsbeat collated tens of tweets by people angry that passersby took pictures instead of helping, with multiple users branding it “absolutely disgusting”.

Dr Kirwan explains that those near the scene may feel a “social responsibility” to share their knowledge, particularly in situations where there is a fear of media bias. It is also important to remember that shock and panic can make us behave differently than we normally would.

Yet the reason this behaviour often jars is because we all know what motivates most of us to post on social media: attention. It is well-documented that Likes and Shares give us a psychological boost, so it is hard to feel that this disappears in tragic circumstances. If we imagine someone is somehow “profiting” from posting traumatic images, this can inspire disgust. Fraustino even notes that posts with an image are significantly more likely to be clicked on, liked, or shared.

Yet, as Dr Kiwarn explains, Likes don’t simply make us happy on such occasions, they actually make us feel less alone. “In situations where people are sharing terrible information we may still appreciate likes, retweets, [and] shares as it helps to reinforce and validate our beliefs and position on the situation,” she says. “It tells us that others feel the same way, and so it is okay for us to feel this way.”

Fraustino also argues that these posts can be valuable, as they “can break through the noise and clutter and grab attention” and thereby bring awareness to a disaster issue. “As positive effects, emotion-evoking images can potentially increase empathy and motivation to contribute to relief efforts.”

The judgement

The common thread isn’t simply the accusation that such social media behaviours are “insensitive”, it is that there is an abundance of people ready to point the finger and criticise others, even – and especially – at a time when they should focus on their own grief. VICE writer Joel Golby sarcastically summed it up best in a single tweet: “please look out for my essay, 'Why Everyone's Reaction to the News is Imperfect (But My Own)', filed just now up this afternoon”.

“When already emotional other users see something which they don't perceive as quite right, they may use that opportunity to vent anger or frustration,” says Dr Kirwan, explaining that we are especially quick to judge the posts of people we don’t personally know. “We can be very quick to form opinions of others using very little information, and if our only information about a person is a post which we feel is inappropriate we will tend to form a stereotyped opinion of this individual as holding negative personality traits.

“This stereotype makes it easier to target them with hateful speech. When strong emotions are present, we frequently neglect to consider if we may have misinterpreted the content, or if the person's apparently negative tone was intentional or not.”

Fraustino agrees that people are attempting to reduce their own uncertainty or anxiety when assigning blame. “In a terror attack setting where emotions are high, uncertainty is high, and anxiety is high, blaming or scapegoating can relieve some of those negative emotions for some people.”

Amelia Tait is a technology and digital culture writer at the New Statesman.