New research suggests the opposite - voters were more likely to back Labour if they thought they would win.
From Gordon Brown to Theresa May, politicians' doorstep encounters are stage managed. But it’s hard to ensure that “ordinary people” stay on-message.
Labour's poll share has increased since the election was called. A brief listen to the radio helps to explain why.
Practically speaking, for the next six weeks the country is in the hands of a 25 strong club of advisers. Try naming one.
Like - if you're really worried about overcrowding, why don't you ban Brits from moving to London?
"English" voters are more likely to vote Conservative and Ukip. But the Tories are playing identity politics in Scotland and Wales too.
In her timing of the election, Theresa May is taking a leaf out of Margaret Thatcher's book.
The shadow secretary for Brexit has the heart of a Remainer - but head of a pragmatic politician in Brexit Britain.
Memo to aspirant world leaders: eating in public is a political minefield.
Young, educated women are more typical than older, working-class men.
The fear that voting Ukip would prove a gateway drug for Labour voters appears to be being borne out.