Tessa Jowell, the frontrunner for Labour's mayoral nomination. Photo: Getty Images
Show Hide image

Tessa Jowell secures the backing of more than half Labour's local authority leaders

Tessa Jowell's campaign has recieved another boost with the endorsements of more than half of London Labour local authority leaders. 

13 of the London Labour party’s 21 local authority leaders have endorsed Tessa Jowell’s bid for the party’s mayoral nomination in an open letter to the New Statesman.

The council leaders – who come from across the capital and include the elected Mayors of Hackney, Jules Pipe, and Newham, Sir Robin Wales – highlight Jowell’s popularity. “Labour hasn’t won a general election or a mayoral election since 2005,” the council leaders warn. The party “must start winning elections again, starting with the London mayoral election in 2016”. They describe Jowell as the candidate with “the best prospect of success in that contest”, highlighting a recent poll that found she was the only candidate who polled above Zac Goldsmith, the likely Conservative candidate, beating him by 57 per cent to 43 per cent.

The council leaders have been joined by three Labour group leaders, Emma Dent-Coad, Adam Hug and Alison Moore, who represent the party in opposition on Kensington, Westminster and Barnet councils.

The full letter is below:

Labour hasn't won a general election or mayoral election since 2005. The Labour Party must start winning elections again, starting with the London mayoral election in 2016.

We believe that our work across our boroughs to promote ambition, aspiration, jobs, and growth, together with our support for the most vulnerable in our communities provides a strong base for Labour success. But it's vital that Labour chooses the Mayoral candidate who can reach out to voters across London - and recent polls show that Tessa Jowell would defeat the likely Tory candidate by 57% to 43%.

Tessa will provide the Labour Party with the best prospect of success in that contest. Her One London message represents the values and visions that we share, and she has a record of delivery for Londoners that is unparalleled. We are proud to endorse Tessa as Labour's best chance of winning again in London.

Cllr Jas Athwal (Leader, Redbridge council)

Cllr Julian Bell (Leader, Ealing council)

Cllr Stephen Cowan (Leader, Hammersmith and Fulham council)

Cllr Sarah Hayward (Leader, Camden council)

Cllr Denise Hyland (Leader, Greenwich council)

Cllr Peter John (Leader, Southwark council)

Cllr Clair Kober (Leader, Haringey council)

Cllr Tony Newman (Leader, Croydon council)

Cllr Lib Peck (Leader, Lambeth council)

Mayor Jules Pipe (elected Mayor, Hackney council)

Cllr Chris Robbins (Leader, Waltham Forest council)

Cllr Darren Rodwell (Leader, Barking and Dagenham council)

Mayor Sir Robin Wales (elected Mayor, Newham council)

Cllr Emma Dent-Coad (Labour group leader, Kensington and Chelsea council)

Cllr Adam Hug (Labour group leader, Westminster council)

Cllr Alison Moore (Labour group leader, Barnet council)

 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.

Photo: ASA
Show Hide image

Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA