The dream team? Photo:Getty Images
Show Hide image

Deputy leader? It's a Stella for me

Prezza for Stella may sound like I’m after a lager, but I think Creasy could refresh parts of the party other candidates cannot reach.

Whilst all eyes are on the leadership race, there’s a contest that’s just as important, if not more so.

The Labour deputy ;eadership was always seen as the consolation prize for the person who failed to get the top job.

I felt this was wrong. I always believed strongly that the politics of organisation were equally as important as the politics of ideas.

A Labour leader has the direct responsibility for leading the party and convincing people that the policies are right for them and the country.

But that requires good organisation and an electoral machine. And to do that you need to motivate volunteers, increase your membership and raise funds.

That’s why I stood to be deputy leader, to be that motivator and campaigner to get Labour back to power. I stood and lost against Roy Hattersley in 1987 and Margaret Beckett in 1992.

But it was third time lucky in 1994 when Tony and I were elected Leader and Deputy. 

I stood for both posts whilst Blair only went for leader. As we waited backstage for the result I turned to him and said: “Tony, I’ve got a problem?” He looked at me nervously. “What’s that John?”he replied.

“Well I’ve only written an acceptance speech if I become deputy. If I get leader, can I borrow yours?”

From that moment on, I think we became a great team. In those three years before the election we doubled our membership and strengthened our organisation. Our ideas and organisation helped win an unprecedented three elections for Labour. Tony could concentrate on winning the election, safe in the knowledge that I had his back by building up our campaigning organisation.

That’s why the next deputy leader must be a born campaigner and organiser. You can’t do that job properly if you take a shadow ministerial brief as well. The task to rebuild our party is so immense that it needs someone focused like a laser on turning it around. We need a full-time Deputy Leader, not a Deputy Prime Minister in waiting.

And the one person who I think really gets this is Stella Creasy.

I was very impressed by her campaign against legal loan sharks and her commitment to community campaigning all year round.

I also really like her idea for the party to match funds raised by CLPs if they pledge to hit a certain target with more freedom as to what the money can be spent on.

We desperately need fresh campaigning ideas and innovative ways to raise money. Stella seems to be fizzing with ideas on turning Labour back into a sustainable campaigning party.

I think she’s got a lot to offer and I’m impressed she’s prepared to do the job full-time to get Labour ready for the electoral battles ahead.

But under our frankly bizarre leader and deputy leadership rules, the bar is too high to get on the ballot. We need as wide a field as possible. And Stella deserves to put her case to Labour members and supporters.

If I was still an MP, I would willingly nominate her myself.

But as I’m not, I really hope Labour MPs will nominate Stella so party members can have that real choice and debate on how we can become a campaigning movement again and start the journey back to Government. I also believe a Burnham-Creasy leadership could make a great team to appeal across the country. 

Prezza for Stella may sound like I’m after a lager, but I think Creasy could refresh parts of the party other candidates cannot reach.

And I’ll raise my pint to a deputy leader that can do that!

 

 

Photo: ASA
Show Hide image

Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA