Andy Burnham addresses Labour party conference in 2013. Photo: Getty Images
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Andy Burnham is the man Labour needs to win back power in 2020

Andy Burnham knows that we don't win by imitating the Tories, but by being better than them, says Luciana Berger. 

The Labour leadership contest is now in full swing. And it’s clear that this is not just about selecting the next Leader of the Opposition.

We must select a Leader who can change our Party so that we can win in 2020 and change Britain.

We need a Leader who can convince voters that competence and compassion can go hand in hand.

We need to select someone whose voice will carry into every nation and region of our country.

After watching his performance on the Newsnight leadership debate last night, I am clear that Andy Burnham is that leader.

Andy gave strong, clear answers on his vision for our nation's future.

He showed he had the strength needed to meet the challenges facing Labour - such as how to rebuild trust on immigration and benefits. And on the deficit - he showed he was the only candidate who had a vision of how we grow a strong economy.

As a member of the Shadow Health Team, I have worked closely with Andy. I’ve seen first-hand his passion, intelligence and conviction which have made him such a brilliant Shadow Health Secretary. 

He brings these qualities to the leadership contest, and having joined Andy on visits across the country, I know that he can speak passionately and convincingly to the aspirations of everyone.

Last night we heard Andy's clear vision for the future of our Party. He knows that we have lost our emotional connection with millions of voters – those who turned to the SNP in Scotland, UKIP in our heartland seats and the Conservatives in Middle England. 

It's clear Andy has thought hard about what we need to do to win back trust, and is already reaching out of the ‘Westminster bubble’ to consult members and voters all over the country.

He knows that we won’t win in 2020 by imitating the Tories, but by being better than them. Not by turning our back on traditional Labour values, but by showing that we have the strength to make them a reality.

As we heard during the debate, Andy would lead a Labour Party that helps every person, every family and every business - whoever they are, wherever they come from - get on in life. That's a country I want to see.

Luciana Berger is the Labour and Co-operative MP for Liverpool Wavertree and Shadow Minister for Energy & Climate Change.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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