Labour leadership hopeful Yvette Cooper on the campaign trail. Photo: Getty Images
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Queen's Speech: lots of promises, but challenges ahead on childcare

Childcare is an sound investment: fund it now and we’ll see the benefits for years to come, in terms of rising levels of maternal employment with additional tax revenues, falling child poverty and improved child development outcomes. The rationale is simple; delivering the policy less so.

 

Yesterday’s Queen’s speech was not shy of commitments. Among them was doubling the free hours of childcare offered to parents of three and four year olds from 15 hours to 30 hours a week, from 2017. I doubt there will be much political argument over this particular announcement. Cross-party consensus is evidence of a shift in the policy debate. The Conservatives went further on childcare than Labour at the election, but now Yvette Cooper ha sannounced she would extend the free hours to two year olds if she wins the leadership contest. So we can truly say that childcare is no longer a yes or no policy debate -  the question now is not so much whether to improve the offer for families, but how to do so. 

Three things make this a big challenge. Firstly, it is an expansion of a system that is already struggling to meet demand. Most areas are currently under capacity for 15 hours, let alone 30, and it will be a considerable challenge for the childcaresector to increase its capacity. The sector will need sufficient funding for the hours it provides, and some providers would need up-front investment to expand their provision. The former is yet to be decided and latter is not on the table. 

Secondly, it is currently underfunded and cross-subsidised by top-up fees paid by parents. Part of the under-supply may be because the rates paid to providers are simply too low. The Government have committed to consulting with the sector on the appropriate rates. These need to increase to meet provider costs if this expansion is to succeed without a drop in quality and drastic market distortions.

This leads us on to the third challenge: funding this expansion without hurting other parts of the education system. At £350m, it is likely that the cost of this proposal has been significantly underestimated, even without taking into account the need to pay higher rates to providers. If this sum isn’t enough, funds will have to be found elsewhere. The last spending review ring-fenced schools but no other areas within education. This leads to difficult questions about where the money will come from in a zero sum game.

Back in 2013, Liz Truss, then childcare minister, proposed an increase in ratios of children to staff - allowing more children to be looked after by each nursery worker or child minder - but dropped the proposals after a resounding disapproval from the sector. It is possible that the new Government could try a similar move to keep costs down for this extended offer, but this would mean sacrificing the quality of childcare in order to provide the new offer. This in turn would reduce the chances of parents taking it up, increase the gap between state and private provision, and have particularly damaging impacts on the poorest children. 

This funding question is urgent in light of the forthcoming expansion, but even more so given that even if delivered this commitment will leave significant childcare needs unmet. Yvette Cooper is right - we should also go further by providing childcare support for two year olds. Rather than seeing childcare as a subsidy to parents, government’s focus should be on building institutions in communities that can support families. Growing childcare provision by direct funding ensures that nurseries can build a role as centres of community engagement and action, and offer wider support for families that need it.

There are other measures that should also come hand-in-hand if we want to boost maternal employment, such as protecting and extending parental leave, improving access to good quality flexible work and removing financial disincentives for second earners under the Universal Credit. The Government shouldn’t be anxious about adequately funding measures to support mothers to work. It pays dividends

Childcare is an sound investment: fund it now and we’ll see the benefits for years to come, in terms of rising levels of maternal employment with additional tax revenues, falling child poverty and improved child development outcomes. The rationale is simple; delivering the policy less so. With the PM making this a priority and the Childcare bill set to make it law, the childcare ministers are returning to a new set of challenges. Now they need to deliver. 

Giselle Cory is Senior Research Fellow at IPPR.

Giselle Cory is senior research and policy analyst at IPPR.

Photo: Will Ireland
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Rock solid-arity: how fans and bands helped save Team Rock's music magazines

“It was purely helping out friends in a time of need.”

A little over 25 years ago, a journalist friend let me in on the secret of publishing success. He cut his teeth in the Sixties as an editor in the Yippie underground press, wrote for Rolling Stone, Associated Press and the Chicago Sun-Times, then went on to teach at one of America’s most prestigious journalism schools.

The big secret, he had concluded, was community. No more, no less. Get to know your community and serve it well.

A quarter of a century on, it’s sometimes hard to remember what community looks like in newspapers and magazines. Carefully crafted pages have been obscured by a haze of clickbait, engineered to sucker everyone and anyone into donating a drive-by page view for ads. Community has given way to commodity.

But occasionally, there are glimpses of hope. Six months ago, TeamRock.com, built around a group of specialist music magazines including Classic Rock, Metal Hammer and Prog, went into administration.

The Christmas closure came brutally quickly. The Scottish Sun reported that stunned staff in the company’s Lanarkshire headquarters were told they had been made redundant “as a joiner changed the locks on their offices”. In total, 73 staff were laid off; nearly 30 in Scotland and more than 40 in London.

At the close of 2016, the future for the Team Rock brand and its stable of magazine titles was bleaker than a Black Sabbath album. But last month, in an extraordinary reversal of fortunes, TeamRock.com was named the most influential rock music website in the world.

Bargain-basement buy back

Just a fortnight after its shock closure, the brand was bought by former owners Future Plc. In a no-brainer deal, the Bath-based publisher re-acquired the three magazines it had sold to Team Rock’s founders in 2013. It bought back assets sold for £10m at the knockdown price of £800,000 with the bonus of TeamRock.com and Team Rock Radio. The deal rescued large parts of the Team Rock operation – but its soul was saved by the rock and metal community.

Oblivious to any discussions going on to rescue the magazines, readers, music fans and bands came together in a stunning display of loyalty. Hearing that Team Rock staff wouldn’t be getting paid their Christmas wage they took to social media to pledge their support and raised almost £90,000 for redundant staff.

Ben Ward, the organiser of the crowdfunding campaign and frontman for heavy metal band Orange Goblin said he started the appeal with no thought for the business. “It was purely helping out friends in a time of need,” he explained.

He had read all three Team Rock magazines for years, socialised with their staff and promoted his own and other bands in their pages. “To think of a world without any of those magazines – it was devastating,” he said.

The response to the campaign brought him some cheer, with members of bands such as Queen, Rush and Avenged Sevenfold all posting about it on their social media pages. He added: “The whole Christmas period, my phone just wouldn't stop beeping with notifications for another donation.”

Show of solidarity

Though the fundraiser blew up all Ward's expectations, beating his initial target by more than 400 per cent, he didn't seem completely surprised by the scale of the response.

“Heavy metal and hard rock, people that are into that sort of music, we've always been sort of looked down upon. We know it's not commercially the done thing, we know it's not the norm to walk around with long hair and tattoos and dirty leather jackets. But when you see a fellow metal head in the supermarket, you always give them an approving nod. There's a kind of solidarity.”

While favourable capitalist arithmetic has kept the presses rolling – and the online servers going – for Team Rock, it was the music community – empowered by social media – who delivered the real resurrection. With a combined Facebook following of more than 3.5million and a total social media audience of almost five million, it was no surprise TeamRock.com was soon number one in its field.

“What's brilliant about this is that it's based on what music fans share with each other,” explains editor-in-chief Scott Rowley.

TeamRock.com became the most influential rock site based on social media sharing, and came fifth in the top 100 sites across all music genres. The site above it is a hip-hop title, again featured for the strength of its community, according to Rowley. “Those people really know what they're talking about, they want very specific content, and they're not getting served it elsewhere,” he said. “When they get it, they love it and they share it and talk about it and that's their world.”

Responsiblity

Following the outpouring of support for the rock magazines, Rowley now feels a heightened sense of responsibility to do “the right thing” and steer clear of cynical decisions to get clicks or put certain bands on the cover just to sell copies. He believes future success will come down to trust. “Sometimes that feels precarious, but equally I think we're in good hands,” he explains. “We're a business, we've got to make money, but we know what smells fake and where the limits are.”

Zillah Byng-Thorne, CEO of owner Future, recognises the need to balance the realities of running a listed company with the authenticity needed to maintain trust. “What Future is interested in is the passion that underpins specialist media,” she says. “I don't really mind what your passion is, what's important is that it's a passion.”

“No one is sitting around thinking, 'I wonder what bands sound like Thin Lizzy?',” says Rowley. “We're much more a part of their lifestyle, interrupting their day to tell them someone’s just released an album or announced a tour.”

“But it doesn't have to always be about fishing for clicks,” he adds. “I remember [Classic Rock online editor] Fraser Lewry saying, 'Sometimes on social we should just be being social'.”

Being social. Listening. Contributing to the conversation. Sharing the passion. That old-fashioned notion of serving the community. It seems Ward would agree, as he offers the new owners of the magazines he helped to save some advice: “Don't make the same mistakes, investing in things that weren't really necessary from the magazine’s point of view. I'm in no position to tell anyone how to run their business, but on behalf of the rock and metal community…keep it interesting, keep it relevant.”