David Cameron. Photo: Christopher Furlong/Getty Images
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Cameron was supposed to be a caddish charmer – but he turned out to be a steady pragmatist

Cameron knows better than to imitate Tony Blair. After all, politicians should be steady, not needy.

How we have been deceived by David Cameron! Hoodwinked, gulled, misled. He’s yet another politician who is guilty of misselling himself.

Three years ago a New Statesman article about Cameron quoted lines from Evelyn Waugh’s Brideshead Revisited: “Charm is the great English blight. It does not exist outside these damp islands.” Charm and good manners, the piece argued, had carried him to the top of British politics.

The initial deception was indeed based on such qualities: we thought that Cameron was charming. Yet his reluctance to schmooze has proved striking and his virtues distinctly unflashy: steadiness, pragmatism and sanity. The assumption that he would rely on charm was a double dummy pass. First, there was the smooth-skinned privilege; second, Cameron’s initial career was in PR. But he has proved noticeably bad at spin. Forget the English obsession with class for a moment and consider his underlying temperament. Cameron is far from a caddish charmer who exudes sunshine and eagerly chases shallow glad-handing. I am not expecting NS readers to warm to a defence of a Tory prime minister. Please bear with me. The underlying point is unconnected with policies and parties.

Cameron’s personality and priorities, though apparent in public life, are much more obvious in person. He is brisk, businesslike and contained. With some politicians, that stems from the pursuit of Machiavellian self-interest: they only bother with people who are useful to them. With Cameron, it is different. He does not radiate the neediness of someone who is desperate to be liked. What some people consider coldness is a manifestation of psychological ballast and emotional security.

I have no doubt that Cameron can be exceptionally charming sometimes. However, this is not his default position as it was for Bill Clinton and Tony Blair.

It is an adolescent trait for an electorate to crave leaders who operate in a state of constantly needing to be loved. I can see that elections are about votes and that some voters will be wooed by leaders who beg and emote. But will no one point out that neediness is often accompanied by unreliable judgement, in politics as in normal life? I want a prime minister to be good at the job, that’s all. It is the politicians who blunder into the wrong wars who worry me.

We should revisit two intertwined theories, now hardening into conventional wisdom: the notion that Cameron is hamstrung by his inability to convey passion and the assumption that this is bound up with an absence of purpose in government.

The accusation that Cameron doesn’t “care” enough is easily answered. If a politician is to be effective, he cannot afford to care too much, any more than he can afford to care too little. Cameron learned from the collapse of the hangdog Gordon Brown, who had allowed himself to be swamped by the pressures and responsibilities of the job.

In this respect, politics is like sport. Champion athletes usually manage to maintain a series of fine balances – between motivation and indifference, between wilfulness and lightness, between planning and openness. Many sports fans, naturally enough, do not understand this. That is why, when I was a player, I would avoid talking too much to supporters on match days. They tended to believe that players would always perform better if they just tried harder. Every sportsman knows that this isn’t true and it is dangerous to spend too long around bad ideas. Trying too hard, caring too much: they end in paralysis.

Political insiders surely understand this. Nonetheless, they portray Cameron’s aloof sense of perspective as a weakness. In a perceptive recent article in the Times, Janice Turner argued that Cameron’s problem was that he is “just not that into us”. But Turner lets herself off the hook, as a political commentator, a little too lightly. Isn’t it the job of experts to point out that the art of “grubbing humbly for support” may be a necessity but is hardly statecraft?

I’ll go further. Cameron’s reluctance to beg is bound up with his strongest qualities as Prime Minister: his sanity, his stability, the unlikelihood of his being inhabited by strange causes or delusions of Manichaean oversimplicity. That this distinguishes him fundamentally from Tony Blair scarcely need be added. It is amusing to think that Cameron once seemed to be a Conservative Blair. David Davis’s most effective line in the Tory leadership election of 2005 was: “This is the worst moment for the Conservative Party to imitate Tony Blair.” It was; but Cameron hasn’t really done so.

The media claim to yearn for long-term­ism, sanity and perspective. In reality, they eagerly give their stamp of approval to populism and the feel-good factor. The vastly overemployed phrase “cutting through”, ever present in political analysis, is euphemistic jargon for a game-show-style clapo­meter. It is a dangerous endorsement of playing to the gallery. For politicians, over the long term, populism often becomes counterproductive. The Financial Times recently analysed the relative popularity of postwar party leaders. With one or two exceptions (non-runners, in effect), it was the most popular leaders who ended up being the most disliked and distrusted after leaving office. The wave that surges highest crashes hardest. Cameron has maintained a largely steady but unspectacular personal approval rating.

I have always had a much higher opinion of Ed Miliband than his critics among the right-wing press and the Blairite rump of his party. But if Cameron is voted out for not being sufficiently needy, we will look back on it as a petulant mistake – and, much more importantly, a bad omen for serious politicians of all persuasions.

Ed Smith is a journalist and author, most recently of Luck. He is a former professional cricketer and played for both Middlesex and England.

This article first appeared in the 06 May 2015 issue of the New Statesman, The Power Struggle

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The Prevent strategy needs a rethink, not a rebrand

A bad policy by any other name is still a bad policy.

Yesterday the Home Affairs Select Committee published its report on radicalization in the UK. While the focus of the coverage has been on its claim that social media companies like Facebook, Twitter and YouTube are “consciously failing” to combat the promotion of terrorism and extremism, it also reported on Prevent. The report rightly engages with criticism of Prevent, acknowledging how it has affected the Muslim community and calling for it to become more transparent:

“The concerns about Prevent amongst the communities most affected by it must be addressed. Otherwise it will continue to be viewed with suspicion by many, and by some as “toxic”… The government must be more transparent about what it is doing on the Prevent strategy, including by publicising its engagement activities, and providing updates on outcomes, through an easily accessible online portal.”

While this acknowledgement is good news, it is hard to see how real change will occur. As I have written previously, as Prevent has become more entrenched in British society, it has also become more secretive. For example, in August 2013, I lodged FOI requests to designated Prevent priority areas, asking for the most up-to-date Prevent funding information, including what projects received funding and details of any project engaging specifically with far-right extremism. I lodged almost identical requests between 2008 and 2009, all of which were successful. All but one of the 2013 requests were denied.

This denial is significant. Before the 2011 review, the Prevent strategy distributed money to help local authorities fight violent extremism and in doing so identified priority areas based solely on demographics. Any local authority with a Muslim population of at least five per cent was automatically given Prevent funding. The 2011 review pledged to end this. It further promised to expand Prevent to include far-right extremism and stop its use in community cohesion projects. Through these FOI requests I was trying to find out whether or not the 2011 pledges had been met. But with the blanket denial of information, I was left in the dark.

It is telling that the report’s concerns with Prevent are not new and have in fact been highlighted in several reports by the same Home Affairs Select Committee, as well as numerous reports by NGOs. But nothing has changed. In fact, the only change proposed by the report is to give Prevent a new name: Engage. But the problem was never the name. Prevent relies on the premise that terrorism and extremism are inherently connected with Islam, and until this is changed, it will continue to be at best counter-productive, and at worst, deeply discriminatory.

In his evidence to the committee, David Anderson, the independent ombudsman of terrorism legislation, has called for an independent review of the Prevent strategy. This would be a start. However, more is required. What is needed is a radical new approach to counter-terrorism and counter-extremism, one that targets all forms of extremism and that does not stigmatise or stereotype those affected.

Such an approach has been pioneered in the Danish town of Aarhus. Faced with increased numbers of youngsters leaving Aarhus for Syria, police officers made it clear that those who had travelled to Syria were welcome to come home, where they would receive help with going back to school, finding a place to live and whatever else was necessary for them to find their way back to Danish society.  Known as the ‘Aarhus model’, this approach focuses on inclusion, mentorship and non-criminalisation. It is the opposite of Prevent, which has from its very start framed British Muslims as a particularly deviant suspect community.

We need to change the narrative of counter-terrorism in the UK, but a narrative is not changed by a new title. Just as a rose by any other name would smell as sweet, a bad policy by any other name is still a bad policy. While the Home Affairs Select Committee concern about Prevent is welcomed, real action is needed. This will involve actually engaging with the Muslim community, listening to their concerns and not dismissing them as misunderstandings. It will require serious investigation of the damages caused by new Prevent statutory duty, something which the report does acknowledge as a concern.  Finally, real action on Prevent in particular, but extremism in general, will require developing a wide-ranging counter-extremism strategy that directly engages with far-right extremism. This has been notably absent from today’s report, even though far-right extremism is on the rise. After all, far-right extremists make up half of all counter-radicalization referrals in Yorkshire, and 30 per cent of the caseload in the east Midlands.

It will also require changing the way we think about those who are radicalized. The Aarhus model proves that such a change is possible. Radicalization is indeed a real problem, one imagines it will be even more so considering the country’s flagship counter-radicalization strategy remains problematic and ineffective. In the end, Prevent may be renamed a thousand times, but unless real effort is put in actually changing the strategy, it will remain toxic. 

Dr Maria Norris works at London School of Economics and Political Science. She tweets as @MariaWNorris.