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Andrew Marr: Why the pundits got it wrong - and what the parties should do next

As the media try to make sense of the 2015 general election, Andrew Marr explains why predictions were so far off the mark.

As we try to sift the meanings of the 2015 general election, it’s worth beginning with a fundamental but far too little-discussed problem for political journalism: how the hell do we know what we think we know? What value – if any – do commentators, set apart from the professional politicians, actually bring? It’s not surprising that most of the time we commentators don’t like to talk about this. This spring, we really must.

I pick up my information from four sources, I realise, all of them suspect. The first is the politicians; during this campaign I spoke regularly to the parties, and to old friends across the political spectrum. The party HQs proved to be either deluded, or lying: I was told again and again by Labour that its ground operation was superb and its numbers, particularly in the north-west of England and the Midlands (where the party was slaughtered) were very strong indeed. The Liberal Democrats assured me that Tory talk of destroying them in the English south-west was malicious and ridiculous. (Plainly, it wasn’t.) The Tories said they were doing fine, you know, fine-ish, but never sounded hugely confident.

So much for going to the top. More useful were politicians from all sides I’ve known for years. A series of experienced Labour people sounded pretty wobbly – I should have spent more time thinking about that and less about the messages from the centre. Some Conservative MPs, notably George Osborne, seemed much more confident than Cameron HQ.

The second source, and one that dominated everybody’s day-to-day thinking, was the polling. The pollsters didn’t get everything wrong: they picked up the huge Scottish story. Then again, anybody who stepped off the train at Edinburgh Waverley Station and bought a latte would have picked that up. But they were massively out on the main story. My deep frustration is that this tilted the whole conversation about politics – the reporting, and therefore the pressure the reporting placed on the politicians. To be specific, if we had known how close the Liberal Democrats were coming to wipeout, there might have been speculation about what that would mean. Everybody ignored this. Had we known how badly Labour was doing, there would have been much more pressure on Ed Miliband over his main economic message. There wasn’t nearly enough.

My third main source was the rest of the commentariat, this time including the self-appointed commentariat of Twitter. That’s a big range of voices. But during an election campaign, people retreat into their ideological bunkers. There are some who ask pene­trating questions, keep their heads tilted sceptically, and are worth following, but by and large journalists listening to other journalists only produces an echo chamber of lazy, received opinion, big on the volume, an ear-splitting background noise.

This leads me to the final source of information, always ridiculed and yet the one that proved most accurate and that I wish I had spent more time attending to – anecdote and random conversation. That is plainly dangerous: we are all prisoners of our own geographical and class location, however much we think we are in the swim. One of the advantages of having a televised face and jug ears, however, is that people come up to you the whole time and tell you, unprompted and unstoppably, what they think. As I was doing my daily walk to the shops, or sidling off to my local for a pint of IPA, I was buttonholed again and again.

What people wanted to say, in my part of London, could be broken down into two big themes. First, they hated the idea of a minority Labour government backed by the SNP. Almost immediately that this became a leading Tory theme, I was picking it up on the street. After the first two weeks of a Tory campaign focused on the economy generally and the uselessness of Ed Miliband, and which seemed to me to have been from their point of view wasted time, plainly the Conservatives had found something that was cutting through.

The second theme was that Labour apparently “hated” the self-employed, people running or working in small businesses, and anyone who’d had any kind of success. I’m going to come back to this, but it struck me at the time. A painter and decorator, for instance, who employs half a dozen others, walked across the street to say: “I can’t vote Labour. I work bloody hard. I’m the kind of person they despise . . .” As with the anti-SNP reaction, you ignore a single comment but when you hear the same kind of thing dozens of times, you know that something is going on.

***

Now this isn’t the complete sum total of what was going on in my head during the campaign. I’ve been covering these things since 1983, and echoes of John Major in 1992 reverberated. But note that, compared to his open and confrontational street oratory back then, in among the jeering, the leaders this time were sanitised and surrounded by pre-selected audiences. Jim Murphy, the Scottish Labour leader, put himself through it in Scotland; but apart from that, it seems to me that all the money spent by the broadcasters and newspapers on sending their correspondents to join Cameron, Miliband and Clegg on their bus tours was wasted. No election is just like any other. Having been around for a long time is no guarantee of wisdom.

Other sources will be more respected next time. The betting market wasn’t great – money was pouring on to Ed Miliband right at the last minute, by which time he’d already lost – but the gilt markets seemed to know what was going on. Number crunchers using historical voting data did pretty well. And intriguingly, those in the parties who had scanned postal voting returns were also in on the secret.

Finally, I’ve interviewed many dozens of politicians many times. I ought, therefore, to know where their weaknesses are – though that doesn’t necessarily translate into knowing what the public thinks. But if there is a logical problem obvious to me, presumably it is obvious to millions of ­other people. The ever more glazed and convoluted attempts by the two Eds to avoid saying that they had overspent while in office is a good example.

There was a perfectly rational way of dealing with this. They could have said: “Look, the overspending was relatively minor in historic terms and was supported by almost everybody at the time. And be very careful of describing the building of new hospitals, schools and nurseries as ‘profligate’ or ‘waste’: our alleged overspending has given Britain places where children are currently learning and their grandparents are having heart operations. It’s not like blowing too much money on your credit card in B&Q.

“At the time, none of us knew – not you, not the government, not David Cameron or George Osborne – that an obscure housing crisis in Middle America was going to bring down the entire banking system.”

They could have said that. They didn’t.

Why not? Because, had they engaged in the conversation seriously, they would have had to go on to say something like: “However, given what we know now, do we wish we had spent a little less during the good times? Of course we do.” And, true or not, they thought that the Conservative media would have translated this into: “Ed admits, ‘Yes, the crash was our fault.’”

That seems to me to have been a huge tactical mistake on the Labour side. The party should have engaged in the argument, and made its case, not unreasonable, long before the proper election campaign started. As I have written here before, by allowing the Conservatives to set that narrative they handed David Cameron a huge weapon, which he used during April and May almost every day.

There were big mistakes on the Tory side, too, I thought. I was flabbergasted when Cameron and Osborne suddenly found a minimum of £8bn, and perhaps a lot more, for the NHS right at the last minute. It seemed to me to blow a hole in their “uncosted spending commitments” attack on Labour. In the end, it didn’t seem to matter, because voters presumably thought that ­Labour would always spend and borrow more than the Tories, whatever anybody said. Still, it was a heck of a risk.

***

But the biggest issue that emerged during interviews was, as I found on the street, the SNP surge. I have been studying and writing about the Scottish National Party since I was in my twenties. I wish I had been back in Scotland much more, and earlier, but I’ve been up there quite a lot recently, working and visiting family. So I know that the SNP is not the Maoist threat Middle England cowers from. Among its new MPs are former Conservatives, business people, all types. It’s true that its new 110,000 membership contains many on the hard left who have made a lot of noise, but the party is a complex phenomenon.

Still, the “watch my lips, no deals” rebuttals by Ed Miliband were always going to be difficult. He might have ruled out a coalition and a formal confidence-and-supply arrangement, but the numbers dictated that a minority Labour government – the best he could hope for – would have to rely on SNP acquiescence at best week by week.

Now, I have no hard evidence for what follows, but I don’t believe that English ­voters’ hostility to an SNP-influenced outcome was anti-Scottish. I think it was the combination of the thought of a relatively weak government, which would have to negotiate its way through its programme, with the anti-Trident and anti-austerity messages of the SNP, that spooked much of Middle England.

Don’t forget that all the voters who do not want Trident, and were against austerity, weren’t up for grabs anyway: they were ­already committed, presumably, to Labour or the Green Party. So a Scottish National Party programme, crafted to appeal to Glasgow Govan and Dundee, didn’t go down so well with soft Tory voters and Liberal Democrats in Cirencester or the Peak District. Quelle surprise!

That, for me, was the story of this election campaign. Looking ahead, what lessons can we draw from it?

Living in London, I am very cautious about trying to predict what is going to happen in Scotland next. But the following things seem almost self-evident. First, to have any chance of revival, Scottish Labour has to separate itself from the party south of the border. It has to begin again, unionist but with its own head office; back to the party’s origins. This may not work, either. Second, in politics, winning brings new problems and winning big brings bigger new problems. Nicola Sturgeon now not only has to negotiate with somebody she never thought she’d have to deal with, and who has the authority of a big election win, she has to manage the enormous expectations of what looked like, in effect, a Scottish revolution. I couldn’t fit into her shoes in a million years; but I’m glad I don’t have to try.

As to the shattered English left, I go back first to all those conversations about Labour not being for “people like me”. Labour politics works when it is, in effect, an alliance between the bulk of people working in private companies, big and small, and those on the margins. Now, if Labour chooses to forget about people on benefits, those on poverty wages, and the huge inequities caused by a super-rich global class, then it ceases to have any purpose. But it simply can’t get itself into a position again where shopkeepers, tradesmen and all those who want to better themselves think Labour “hates” them.

I don’t suppose this was something that Ed Miliband or those around him ever set out to achieve. It was more about tone, and where they came from, and what their own instincts were. Britain is brimming with relatively affluent (or at least comfortable) non-socialists who have a strong sense of community and social altruism. They support homelessness projects run by churches, they back local campaigns, they spend spare income not on bigger cars but on Oxfam appeals. They are good people. They just happen to be outside the immediate reach of the state. Labour can sometimes give the impression that only those working in the public sector or those on benefits are virtuous and admirable. This is politically lethal.

***

Is that more important, or less important, than confronting the “Blue Labour” questions of immigration, low pay and embattled trade unionism? I don’t know – but reaching out to the majority isn’t a luxury.

So, Labour has a cultural problem to resolve. It’s about how the party speaks, the way it pitches its appeal. It is vastly more important than who the next leader is. Over the next few years, we will see, I suspect, little real sign of a Labour advance in Scotland – the defeat is so profound that it will take many years to recover – while in England boundary changes further entrench the Conservatives. Unless Labour has the courage and imagination to reform itself completely, it has no chance of recovery.

Democracy is a pendulum. Not even the biggest and most unexpected victories last; in fact, they contain the seeds of the next defeat. Yet this assumes and requires that the defeated parties learn hard lessons. The Tories’ biggest problem ahead isn’t the EU referendum. It isn’t even the relationship between London and Scotland – federal Britain is taking shape before our eyes. No, it is their relationship with big money, the global financial system that remains unstable and often incompetent. David Cameron is a more sophisticated and flexible Tory leader than many understand. But I don’t see him trying to fix that problem, and that leaves Conservatism vulnerable.

Ought Labour and the Liberal Democrats to forget their differences and try to merge? Probably not: they have different philosophies and those differences matter. But it would be a good, useful and salutary thing for both of them to contemplate the possibility. A big election defeat ought to shatter old ways of thinking. It’s important not to waste a good defeat. I have spent the past few days doing two things – sleeping and worrying about how I do my job.

Defeated politicians, as well as humbled journalists, could do worse.

Andrew Marr’s most recent book is his novel, “Head of State” (Fourth Estate)

Andrew Marr is a broadcaster and journalist. Formerly the BBC’s Political Editor, he presents the Andrew Marr Show on BBC1 on Sundays and Start the Week on Monday mornings on Radio 4.

This article first appeared in the 14 May 2015 issue of the New Statesman, The Tory triumph

Ralph Steadman for the New Statesman.
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Tim Farron: Theresa May is "the prisoner of the Ukip wing of her party"

The Liberal Democrat leader on his faith, Blairism and his plan to replace Labour as the opposition. 

This is Tim Farron’s seventh general election. His first was in 1992, when his Tory opponent was a 36-year-old called Ther­esa May. He was just 21 and they were both unsuccessful candidates in the Labour fortress of North-West Durham. He recalls talking “to a bunch of ex-miners who weren’t best pleased to see either of us, some kid Liberal and some Tory”. Now he sees his former and current opponent as “the prisoner of the Ukip wing of her party . . . I think it has rendered Ukip almost pointless – she is Ukip now.”

May was elected to parliament in 1997, but it took Farron until 2005 to join her. She leads the dominant Conservatives while he heads a party of only nine Liberal Democrat MPs. Still, their reversal of fortunes gives him hope. “After the 1992 election, every­one said there’s no way for a non-Tory government, and it turned out there was. So let’s not assume it’s a given there’s a Tory government [for ever].”

In April, I accompanied Farron to Manchester Gorton, in the lead-up to a by-election that was cancelled by May’s decision to call a snap election on 8 June. Still, the 46-year-old’s party has been in campaign mode for months; Lib Dems spoke of using last December’s Richmond Park by-election to test their messaging. It clearly had an effect: the incumbent Conservative, Zac Goldsmith, lost to their candidate, Sarah Olney.

Brexit, to which the Liberal Democrats are vehemently opposed, will be a dominant theme of the election. Their party membership has just exceeded 100,000, close to an all-time high, and they have enjoyed much success in council by-elections, with more to come in the local elections of 4 May.

However, any feel-good factor swiftly evaporated when Farron appeared on Channel 4 News on 18 April. He was asked by the co-presenter Cathy Newman whether or not he believes that homosexuality is a sin, a question that he answered obliquely in 2015 by saying that Christianity started with acknowledging that “we’re all sinners”.

This time, he told Newman, he was “not in the position to make theological announcements over the next six weeks . . . as a Liberal, I’m passionate about equality”.

The Channel 4 interview divided opinion. One Liberal politician told me that Farron’s stance was “completely intolerable”. Stephen Pollard, the influential editor of the Jewish Chronicle, described it as
“a very liberal position: he holds certain personal views but does not wish to legislate around them”. Jennie Rigg, the acting chair of LGBT+ Liberal Democrats, said it was “as plain as the nose on my face that Tim Farron is no homophobe”.

Farron declined the chance to clarify his views with us in a follow-up phone call, but told the BBC on 25 April: “I don’t believe that gay sex is a sin,” adding, “On reflection, it makes sense to actually answer this direct question since it’s become an issue.”

For his critics, Farron’s faith and politics are intertwined. He sees it differently, as he told Christian Today in 2015: “. . . the danger is sometimes that as a Christian in politics you think your job is to impose your morality on other people. It absolutely isn’t.”

Tim Farron joined the then Liberal Party at the age of 16 but didn’t become a Christian until he was 18. Between completing his A-levels in Lancashire and going to Newcastle University to read politics, he read the apologetics, a body of Christian writing that provides reasoned arguments for the gospel story. “I came to the conclusion that it was true,” he told me. “It wasn’t just a feel-good story.”

In speeches, Farron now takes on the mannerisms of a preacher, but he had a largely non-religious upbringing in Preston, Lancashire. “I don’t think I’d been to church once other than Christmas or the odd wedding,” he says. “I went once with my dad when I was 11, for all the good that did me.”

When we meet, it is Theresa May’s religion that is in the spotlight. She has condemned the National Trust for scrubbing the word “Easter” from its Easter egg hunt, a row it later emerged had been largely invented by the right-wing press in response to a press release from a religious-themed chocolate company.

“It’s worth observing there’s no mention of chocolate or bunny rabbits in the Bible,” Farron reminds me. “When people get cross about, in inverted commas, ‘us losing our Christian heritage’ they mean things which are safe and comfortable and nostalgic.” He pauses. “But the Christian message at Easter is shocking, actually, and very radical.”

British politics is tolerant of atheists (such as Ed Miliband and Nick Clegg) alongside those who, like David Cameron, are culturally Christian but whose faith is “a bit like the reception for Magic FM in the Chilterns: it sort of comes and goes”. But the reaction to Farron’s equivocation on homosexuality prompted many to wonder if a politician who talks openly about his faith is now seen as alarming. Nebulous wishes of peace and love at Christmas, yes; sincere discussions of the literal truth of the Resurrection? Hmm.

Tim Farron’s beliefs matter because he has a mission: to replace not only Jeremy Corbyn as leader of the opposition but Theresa May in Downing Street. Over lassis at the MyLahore curry house in Manchester, he tells me that Britain is facing two calamities. “One is Brexit, indeed hard Brexit . . . and the other is a Tory government for 25 years. We have to present a genuine, progressive alternative that can not only replace Labour as an opposition, it can replace the Tories as a government.” This is ambitious talk for a party with nine MPs. “I understand the ridicule that will be thrown at me for saying those things: but if you don’t want to run the country, why are you in politics?” He pauses. “That’s a question I would ask most people leading the Labour Party at present.”

What does he think of May, his one-time opponent in North-West Durham? “She strikes me as being very professional, very straightforward, somebody who is very conservative in every sense of the word, in her thought processes, her politics, in her style.” He recalls her 2002 conference speech in which she warned Tory activists: “Our base is too narrow and so, occasionally, are our sympathies. You know what some people call us: the nasty party.”

“In many ways, she was the trailblazer for Cameron in being a softer-focused Tory,” he says. “It now looks like she’s been trapped by the very people she was berating as the nasty party all those years ago. I like to think that isn’t really her. But that means she isn’t really in control of the Conservative Party.”

Voters, however, seem to disagree. In recent polls, support for the Conservatives has hovered between 40 and 50 per cent. Isn’t a progressive alliance the only way to stop her: Labour, the Liberal Democrats, the Greens, the SNP and Plaid Cymru all working together to beat the Tories?

“Let’s be really blunt,” he says. “Had Jeremy Corbyn stood down for us in Richmond Park [where Labour stood Christian Wolmar], we would not have won. I could have written Zac Goldsmith’s leaflets for you: Corbyn-backed Liberal Democrats.

“I’m a pluralist,” he adds. “But any progressive alliance has got to be at least equal to the sum of its parts. At the moment, it would be less than the sum of its parts. The only way the Tories are losing their majority is us gaining seats in Hazel Grove –” he ticks them off with his fingers, “– in Cheadle, in the West Country and west London. There’s no chance of us gaining those seats if we have a kind of arrangement with the current Labour Party in its current form.”

What about the SNP? “Most sensible people would look at that SNP manifesto and agree with 99 per cent of it,” Farron says. “But it’s that one thing: they want to wreck the country! How can you do a deal with people who want to wreck the country?”

There’s no other alternative, he says. Someone needs to step up and offer “something that can appeal to progressive younger voters, pro-Europeans and, you know, moderate-thinking Middle England”. He wants to champion a market economy, strong public services, action on climate change, internationalism and free trade.

That sounds like Blairism. “I’m a liberal, and I don’t think Blair was a liberal,” he replies. “But I admire Blair because he was somebody who was able to win elections . . . Iraq aside, my criticisms of Blair are what he didn’t do, rather than what he did do.”

Turning around the Tory tide – let alone with just nine MPs, and from third place – is one hell of a job. But Farron takes heart from the Liberal Party in Canada, where Justin Trudeau did just that. “I’m not Trudeau,” he concedes, “He was better-looking, and his dad was prime minister.”

There is a reason for his optimism. “I use the analogy of being in a maze,” he says, “You can’t see a way out of it, for a progressive party to form a majority against the Tories. But in every maze, there is a way out. We just haven’t found it yet.” 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.

This article first appeared in the 27 April 2017 issue of the New Statesman, Cool Britannia 20 Years On

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