Show Hide image

Andrew Marr: Why the pundits got it wrong - and what the parties should do next

As the media try to make sense of the 2015 general election, Andrew Marr explains why predictions were so far off the mark.

As we try to sift the meanings of the 2015 general election, it’s worth beginning with a fundamental but far too little-discussed problem for political journalism: how the hell do we know what we think we know? What value – if any – do commentators, set apart from the professional politicians, actually bring? It’s not surprising that most of the time we commentators don’t like to talk about this. This spring, we really must.

I pick up my information from four sources, I realise, all of them suspect. The first is the politicians; during this campaign I spoke regularly to the parties, and to old friends across the political spectrum. The party HQs proved to be either deluded, or lying: I was told again and again by Labour that its ground operation was superb and its numbers, particularly in the north-west of England and the Midlands (where the party was slaughtered) were very strong indeed. The Liberal Democrats assured me that Tory talk of destroying them in the English south-west was malicious and ridiculous. (Plainly, it wasn’t.) The Tories said they were doing fine, you know, fine-ish, but never sounded hugely confident.

So much for going to the top. More useful were politicians from all sides I’ve known for years. A series of experienced Labour people sounded pretty wobbly – I should have spent more time thinking about that and less about the messages from the centre. Some Conservative MPs, notably George Osborne, seemed much more confident than Cameron HQ.

The second source, and one that dominated everybody’s day-to-day thinking, was the polling. The pollsters didn’t get everything wrong: they picked up the huge Scottish story. Then again, anybody who stepped off the train at Edinburgh Waverley Station and bought a latte would have picked that up. But they were massively out on the main story. My deep frustration is that this tilted the whole conversation about politics – the reporting, and therefore the pressure the reporting placed on the politicians. To be specific, if we had known how close the Liberal Democrats were coming to wipeout, there might have been speculation about what that would mean. Everybody ignored this. Had we known how badly Labour was doing, there would have been much more pressure on Ed Miliband over his main economic message. There wasn’t nearly enough.

My third main source was the rest of the commentariat, this time including the self-appointed commentariat of Twitter. That’s a big range of voices. But during an election campaign, people retreat into their ideological bunkers. There are some who ask pene­trating questions, keep their heads tilted sceptically, and are worth following, but by and large journalists listening to other journalists only produces an echo chamber of lazy, received opinion, big on the volume, an ear-splitting background noise.

This leads me to the final source of information, always ridiculed and yet the one that proved most accurate and that I wish I had spent more time attending to – anecdote and random conversation. That is plainly dangerous: we are all prisoners of our own geographical and class location, however much we think we are in the swim. One of the advantages of having a televised face and jug ears, however, is that people come up to you the whole time and tell you, unprompted and unstoppably, what they think. As I was doing my daily walk to the shops, or sidling off to my local for a pint of IPA, I was buttonholed again and again.

What people wanted to say, in my part of London, could be broken down into two big themes. First, they hated the idea of a minority Labour government backed by the SNP. Almost immediately that this became a leading Tory theme, I was picking it up on the street. After the first two weeks of a Tory campaign focused on the economy generally and the uselessness of Ed Miliband, and which seemed to me to have been from their point of view wasted time, plainly the Conservatives had found something that was cutting through.

The second theme was that Labour apparently “hated” the self-employed, people running or working in small businesses, and anyone who’d had any kind of success. I’m going to come back to this, but it struck me at the time. A painter and decorator, for instance, who employs half a dozen others, walked across the street to say: “I can’t vote Labour. I work bloody hard. I’m the kind of person they despise . . .” As with the anti-SNP reaction, you ignore a single comment but when you hear the same kind of thing dozens of times, you know that something is going on.

***

Now this isn’t the complete sum total of what was going on in my head during the campaign. I’ve been covering these things since 1983, and echoes of John Major in 1992 reverberated. But note that, compared to his open and confrontational street oratory back then, in among the jeering, the leaders this time were sanitised and surrounded by pre-selected audiences. Jim Murphy, the Scottish Labour leader, put himself through it in Scotland; but apart from that, it seems to me that all the money spent by the broadcasters and newspapers on sending their correspondents to join Cameron, Miliband and Clegg on their bus tours was wasted. No election is just like any other. Having been around for a long time is no guarantee of wisdom.

Other sources will be more respected next time. The betting market wasn’t great – money was pouring on to Ed Miliband right at the last minute, by which time he’d already lost – but the gilt markets seemed to know what was going on. Number crunchers using historical voting data did pretty well. And intriguingly, those in the parties who had scanned postal voting returns were also in on the secret.

Finally, I’ve interviewed many dozens of politicians many times. I ought, therefore, to know where their weaknesses are – though that doesn’t necessarily translate into knowing what the public thinks. But if there is a logical problem obvious to me, presumably it is obvious to millions of ­other people. The ever more glazed and convoluted attempts by the two Eds to avoid saying that they had overspent while in office is a good example.

There was a perfectly rational way of dealing with this. They could have said: “Look, the overspending was relatively minor in historic terms and was supported by almost everybody at the time. And be very careful of describing the building of new hospitals, schools and nurseries as ‘profligate’ or ‘waste’: our alleged overspending has given Britain places where children are currently learning and their grandparents are having heart operations. It’s not like blowing too much money on your credit card in B&Q.

“At the time, none of us knew – not you, not the government, not David Cameron or George Osborne – that an obscure housing crisis in Middle America was going to bring down the entire banking system.”

They could have said that. They didn’t.

Why not? Because, had they engaged in the conversation seriously, they would have had to go on to say something like: “However, given what we know now, do we wish we had spent a little less during the good times? Of course we do.” And, true or not, they thought that the Conservative media would have translated this into: “Ed admits, ‘Yes, the crash was our fault.’”

That seems to me to have been a huge tactical mistake on the Labour side. The party should have engaged in the argument, and made its case, not unreasonable, long before the proper election campaign started. As I have written here before, by allowing the Conservatives to set that narrative they handed David Cameron a huge weapon, which he used during April and May almost every day.

There were big mistakes on the Tory side, too, I thought. I was flabbergasted when Cameron and Osborne suddenly found a minimum of £8bn, and perhaps a lot more, for the NHS right at the last minute. It seemed to me to blow a hole in their “uncosted spending commitments” attack on Labour. In the end, it didn’t seem to matter, because voters presumably thought that ­Labour would always spend and borrow more than the Tories, whatever anybody said. Still, it was a heck of a risk.

***

But the biggest issue that emerged during interviews was, as I found on the street, the SNP surge. I have been studying and writing about the Scottish National Party since I was in my twenties. I wish I had been back in Scotland much more, and earlier, but I’ve been up there quite a lot recently, working and visiting family. So I know that the SNP is not the Maoist threat Middle England cowers from. Among its new MPs are former Conservatives, business people, all types. It’s true that its new 110,000 membership contains many on the hard left who have made a lot of noise, but the party is a complex phenomenon.

Still, the “watch my lips, no deals” rebuttals by Ed Miliband were always going to be difficult. He might have ruled out a coalition and a formal confidence-and-supply arrangement, but the numbers dictated that a minority Labour government – the best he could hope for – would have to rely on SNP acquiescence at best week by week.

Now, I have no hard evidence for what follows, but I don’t believe that English ­voters’ hostility to an SNP-influenced outcome was anti-Scottish. I think it was the combination of the thought of a relatively weak government, which would have to negotiate its way through its programme, with the anti-Trident and anti-austerity messages of the SNP, that spooked much of Middle England.

Don’t forget that all the voters who do not want Trident, and were against austerity, weren’t up for grabs anyway: they were ­already committed, presumably, to Labour or the Green Party. So a Scottish National Party programme, crafted to appeal to Glasgow Govan and Dundee, didn’t go down so well with soft Tory voters and Liberal Democrats in Cirencester or the Peak District. Quelle surprise!

That, for me, was the story of this election campaign. Looking ahead, what lessons can we draw from it?

Living in London, I am very cautious about trying to predict what is going to happen in Scotland next. But the following things seem almost self-evident. First, to have any chance of revival, Scottish Labour has to separate itself from the party south of the border. It has to begin again, unionist but with its own head office; back to the party’s origins. This may not work, either. Second, in politics, winning brings new problems and winning big brings bigger new problems. Nicola Sturgeon now not only has to negotiate with somebody she never thought she’d have to deal with, and who has the authority of a big election win, she has to manage the enormous expectations of what looked like, in effect, a Scottish revolution. I couldn’t fit into her shoes in a million years; but I’m glad I don’t have to try.

As to the shattered English left, I go back first to all those conversations about Labour not being for “people like me”. Labour politics works when it is, in effect, an alliance between the bulk of people working in private companies, big and small, and those on the margins. Now, if Labour chooses to forget about people on benefits, those on poverty wages, and the huge inequities caused by a super-rich global class, then it ceases to have any purpose. But it simply can’t get itself into a position again where shopkeepers, tradesmen and all those who want to better themselves think Labour “hates” them.

I don’t suppose this was something that Ed Miliband or those around him ever set out to achieve. It was more about tone, and where they came from, and what their own instincts were. Britain is brimming with relatively affluent (or at least comfortable) non-socialists who have a strong sense of community and social altruism. They support homelessness projects run by churches, they back local campaigns, they spend spare income not on bigger cars but on Oxfam appeals. They are good people. They just happen to be outside the immediate reach of the state. Labour can sometimes give the impression that only those working in the public sector or those on benefits are virtuous and admirable. This is politically lethal.

***

Is that more important, or less important, than confronting the “Blue Labour” questions of immigration, low pay and embattled trade unionism? I don’t know – but reaching out to the majority isn’t a luxury.

So, Labour has a cultural problem to resolve. It’s about how the party speaks, the way it pitches its appeal. It is vastly more important than who the next leader is. Over the next few years, we will see, I suspect, little real sign of a Labour advance in Scotland – the defeat is so profound that it will take many years to recover – while in England boundary changes further entrench the Conservatives. Unless Labour has the courage and imagination to reform itself completely, it has no chance of recovery.

Democracy is a pendulum. Not even the biggest and most unexpected victories last; in fact, they contain the seeds of the next defeat. Yet this assumes and requires that the defeated parties learn hard lessons. The Tories’ biggest problem ahead isn’t the EU referendum. It isn’t even the relationship between London and Scotland – federal Britain is taking shape before our eyes. No, it is their relationship with big money, the global financial system that remains unstable and often incompetent. David Cameron is a more sophisticated and flexible Tory leader than many understand. But I don’t see him trying to fix that problem, and that leaves Conservatism vulnerable.

Ought Labour and the Liberal Democrats to forget their differences and try to merge? Probably not: they have different philosophies and those differences matter. But it would be a good, useful and salutary thing for both of them to contemplate the possibility. A big election defeat ought to shatter old ways of thinking. It’s important not to waste a good defeat. I have spent the past few days doing two things – sleeping and worrying about how I do my job.

Defeated politicians, as well as humbled journalists, could do worse.

Andrew Marr’s most recent book is his novel, “Head of State” (Fourth Estate)

Andrew Marr is a broadcaster and journalist. Formerly the BBC’s Political Editor, he presents the Andrew Marr Show on BBC1 on Sundays and Start the Week on Monday mornings on Radio 4.

This article first appeared in the 14 May 2015 issue of the New Statesman, The Tory triumph

MARTIN O’NEILL
Show Hide image

The new young fogeys

Today’s teens and twentysomethings seem reluctant to get drunk, smoke cigarettes or have sex. Is abstinence the new form of youth rebellion?

In a University College London lecture theatre, all eyes are on an elaborate Dutch apple cake. Those at the back have stood up to get a better look. This, a chorus of oohs and aahs informs me, is a baked good at its most thrilling.

In case you were wondering, UCL hasn’t rented out a room to the Women’s Institute. All thirty or so cake enthusiasts here are undergraduates, aged between 18 and 21. At the third meeting this academic year of UCL’s baking society, the focus has shifted to a Tupperware container full of peanut butter cookies. One by one, the students are delivering a brief spiel about what they have baked and why.

Sarah, a 19-year-old human sciences undergraduate, and Georgina, aged 20, who is studying maths and physics, help run the baking society. They tell me that the group, which was set up in 2012, is more popular than ever. At the most recent freshers’ fair, more than 750 students signed up. To put the number in perspective: that is roughly 15 per cent of the entire first-year population. The society’s events range from Great British Bake Off-inspired challenges to “bring your own cake” gatherings, such as today’s. A “cake crawl”, I am told, is in the pipeline. You know, like a pub crawl . . . but with cake? Georgina says that this is the first year the students’ union has advertised specifically non-drinking events.

From the cupcake boom to the chart-topping eminence of the bow-tie-wearing, banjo-plucking bores Mumford & Sons, the past decade of youth culture has been permeated by wholesomeness. According to the Office for National Statistics (ONS), this movement is more than just aesthetic. Not only are teenage pregnancies at their lowest level since records began in the 1960s, but drug-taking, binge drinking and sexually transmitted infections among young people have also taken significant dives. Drug use among the under-25s has fallen by a quarter over the past ten years and heavy drinking – measured by how much a person drinks in an average week – is down by 15 per cent. Cigarettes are also losing their appeal, with under-25 smokers down by 10 per cent since 2001. Idealistic baby boomers had weed and acid. Disaffected and hedonistic Generation X-ers had Ecstasy and cocaine. Today’s youth (which straddles Generations Y and Z) have cake. So, what shaped this demographic that, fairly or otherwise, could be called “Generation Zzzz”?

“We’re a lot more cynical than other generations,” says Lucy, a 21-year-old pharmacy student who bakes a mean Welsh cake. “We were told that if we went to a good uni and got a good job, we’d be fine. But now we’re all so scared we’re going to be worse off than our parents that we’re thinking, ‘Is that how we should be spending our time?’”

“That” is binge drinking. Fittingly, Lucy’s dad – she tells me – was an anarchist with a Mohawk who, back home in the Welsh valleys, was known to the police. She talks with deserved pride about how he joined the Conservative Party just to make trouble and sip champagne courtesy of his enemies. Lucy, though decidedly Mohawk-free, is just as politically aware as her father. She is concerned that she will soon graduate into a “real world” that is particularly hard on women.

“Women used to be a lot more reliant on men,” she says, “but it’s all on our shoulders now. One wage isn’t enough to support a family any more. Even two wages struggle.”

***

It seems no coincidence that the downturn in drink and drugs has happened at the same time as the worst financial crisis since the Great Depression. Could growing anxiety about the future, combined with a dip in disposable income, be taming the under-25s?

“I don’t know many people who choose drugs and alcohol over work,” says Tristan, a second-year natural scientist. He is one of about three men at the meeting and it is clear that even though baking has transcended age it has yet to transcend gender to the same extent. He is softly spoken and it is hard to hear him above a room full of sugar-addled youths. “I’ve been out once, maybe, in the past month,” he says.

“I actually thought binge drinking was quite a big deal for our generation,” says Tegan, a 19-year-old first-year linguistics undergraduate, “but personally I’m not into that. I’ve only been here three weeks and I can barely keep up with the workload.”

Tegan may consider her drinking habits unusual for someone her age but statistically they aren’t. Over a quarter of the under-25s are teetotal. Neither Tegan nor Lucy is dull. They are smart, witty and engaging. They are also enthusiastic and seemingly quite focused on work. It is this “get involved” attitude, perhaps, that distinguishes their generation from others.

In Absolutely Fabulous, one of the most popular British sitcoms of the 1990s, a lot of the humour stems from the relationship between the shallow and fashion-obsessed PR agent Edina Monsoon and her shockingly straitlaced teenage daughter, Saffie. Although Saffie belongs to Generation X, she is its antithesis: she is hard-working, moral, politically engaged, anti-drugs and prudishly anti-sex. By the standards of the 1990s, she is a hilarious anomaly. Had Ab Fab been written in the past couple of years, her character perhaps would have been considered too normal. Even her nerdy round glasses and frumpy knitted sweaters would have been considered pretty fashionable by today’s geek-chic standards.

Back in the UCL lecture theatre, four young women are “geeking out”. Between mouthfuls of cake, they are discussing, with palpable excitement, a Harry Potter-themed summer camp in Italy. “They play Quidditch and everything – there’s even a Sorting Hat,” says the tall, blonde student who is leading the conversation.

“This is for children, right?” I butt in.

“No!” she says. “The minimum age is actually 15.”

A kids’ book about wizards isn’t the only unlikely source of entertainment for this group of undergraduates. The consensus among all the students I speak to is that baking has become so popular with their demographic because of The Great British Bake Off. Who knew that Mary Berry’s chintzy cardigans and Sue Perkins’s endless puns were so appealing to the young?

Are the social and economic strains on young people today driving them towards escapism at its most gentle? Animal onesies, adult ball pools (one opened in west London last year) and that much-derided cereal café in Shoreditch, in the East End, all seem to make up a gigantic soft-play area for a generation immobilised by anxiety.

Emma, a 24-year-old graduate with whom I chatted on email, agrees. “It feels like everyone is more stressed and nervous,” she says. “It seems a particularly telling sign of the times that adult colouring-in books and little, cutesy books on mindfulness are such a massive thing right now. There are rows upon rows of bookshelves dedicated solely to all that . . . stuff.” Emma would know – she works for Waterstones.

From adult colouring books to knitting (UCL also has a knitting society, as do Bristol, Durham, Manchester and many more universities), it is hard to tell whether the tsunami of tweeness that has engulfed middle-class youth culture in the past few years is a symptom or a cause of the shrinking interest in drugs, alcohol, smoking and other “risk-taking” behaviours.

***

Christine Griffin is Professor of Social Psychology at Bath University. For the past ten years, she has been involved in research projects on alcohol consumption among 18-to-25-year-olds. She cites the recession as a possible cause of alcohol’s declining appeal, but notes that it is only part of the story. “There seems to be some sort of polarisation going on,” Griffin says. “Some young people are actually drinking more, while others are drinking less or abstaining.

“There are several different things going on but it’s clear that the culture of 18-to-25-year-olds going out to get really drunk hasn’t gone away. That’s still a pervasive social norm, even if more young people are drinking less or abstaining.”

Griffin suggests that while frequent, sustained drinking among young people is in decline, binge drinking is still happening – in short bursts.

“There are still a lot of people going to music festivals, where a huge amount of drinking and drug use goes on in a fairly unregulated way,” she says. It is possible that music festivals and holidays abroad (of the kind depicted in Channel 4 programmes such as What Happens in Kavos, in which British teenagers leave Greek islands drenched in booze and other bodily fluids) are seen as opportunities to make a complete escape from everyday life. An entire year’s worth of drinking, drug-taking and sex can be condensed into a week, or even a weekend, before young people return to a life centred around hard work.

Richard De Visser, a reader in psychology at Sussex University, also lists the economy as a possible cause for the supposed tameness of the under-25s. Like Griffin, however, he believes that the development is too complex to be pinned purely on a lack of disposable income. Both Griffin and De Visser mention that, as Britain has become more ethnically diverse, people who do not drink for religious or cultural reasons – Muslims, for instance – have become more visible. This visibility, De Visser suggests, is breaking down taboos and allowing non-mainstream behaviours, such as not drinking, to become more socially accepted.

“There’s just more variety,” he says. “My eldest son, who’s about to turn 14, has conversations – about sexuality, for example – that I never would’ve had at his age. I think there’s more awareness of alcohol-related problems and addiction, too.”

De Visser also mentions the importance of self-image and reputation to many of the young non-drinkers to whom he has spoken. These factors, he argues, are likely to be more important to people than the long-term effects of heavy drinking. “One girl I interviewed said she wouldn’t want to meet the drunk version of herself.”

Jess, a self-described “granny”, is similarly wary of alcohol. The 20-year-old Liverpudlian, who works in marketing, makes a bold claim for someone her age. “I’ve never really been drunk,” she says. “I’ve just never really been bothered with alcohol or drugs.” Ironically, someone of her generation, according to ONS statistics, is far more likely to be teetotal than a real granny at any point in her life. Jess says she enjoys socialising but her nights out with close friends are rather tame – more likely to involve dinner and one quick drink than several tequila shots and a traffic cone.

It is possible, she suggests, that her lack of interest in binge drinking, or even getting a little tipsy, has something to do with her work ethic. “There’s a lot more competition now,” she says. “I don’t have a degree and I’m conscious of the need to be on top of my game to compete with people who do. There’s a shortage of jobs even for people who do have degrees.”

Furthermore, Jess says that many of her interactions with friends involve social media. One theory put forward to explain Generation Zzzz is that pubs are losing business to Facebook and Twitter as more and more socialising happens online. Why tell someone in person that you “like” their baby, or cat, or new job (probably over an expensive pint), when you can do so from your sofa, at the click of a button?

Hannah, aged 22, isn’t so sure. She recently started her own social media and communications business and believes that money, or the lack of it, is why her peers are staying in. “Going out is so expensive,” she says, “especially at university. You can’t spend out on alcohol, then expect to pay rent and fees.” Like Jess (and as you would probably expect of a 22-year-old who runs a business), Hannah has a strong work ethic. She also has no particular interest in getting wasted. “I’ve always wanted my own business, so for me everything else was just a distraction,” she says. “Our generation is aware it’s going to be a bit harder for us, and if you want to support yourself you have to work for it.” She also suggests that, these days, people around her age have more entrepreneurial role models.

I wonder if Hannah, as a young businesswoman, has been inspired by the nascent strand of free-market, “lean in” feminism. Although the women’s movement used to align itself more with socialism (and still does, from time to time), it is possible that a 21st-century wave of disciples of Sheryl Sandberg, Facebook’s chief operating officer, is forswearing booze, drugs and any remote risk of getting pregnant, in order to get ahead in business.

But more about sex. Do the apparently lower rates of sexually transmitted infections and teenage pregnancies suggest that young people are having less of it? In the age of Tinder, when hooking up with a stranger can be as easy as ordering a pizza, this seems unlikely. Joe Head is a youth worker who has been advising 12-to-21-year-olds in the Leighton Buzzard area of Bedfordshire on sexual health (among other things) for 15 years. Within this period, Head says, the government has put substantial resources into tackling drug use and teen pregnancy. Much of this is the result of the Blair government’s Every Child Matters (ECM) initiative of 2003, which was directed at improving the health and well-being of children and young adults.

“ECM gave social services a clearer framework to access funds for specific work around sexual health and safety,” he says. “It also became a lot easier to access immediate information on drugs, alcohol and sexual health via the internet.”

***

Head also mentions government-funded education services such as Frank – the cleverly branded “down with the kids” anti-drugs programme responsible for those “Talk to Frank” television adverts. (Remember the one showing bags of cocaine being removed from a dead dog and voiced by David Mitchell?)

But Head believes that the ways in which some statistics are gathered may account for the apparent drop in STIs. He refers to a particular campaign from about five years ago in which young people were asked to take a test for chlamydia, whether they were sexually active or not. “A lot of young people I worked with said they did multiple chlamydia tests throughout the month,” he says. The implication is that various agencies were competing for the best results in order to prove that their education programmes had been effective.

However, regardless of whether govern­ment agencies have been gaming the STI statistics, sex education has improved significantly over the past decade. Luke, a 22-year-old hospital worker (and self-described “boring bastard”), says that sex education at school played a “massive part” in his safety-conscious attitude. “My mother was always very open [about sex], as was my father,” he says. “I remember talking to my dad at 16 about my first serious girlfriend – I had already had sex with her by this point – and him giving me the advice, ‘Don’t get her pregnant. Just stick to fingering.’” I suspect that not all parents of millennials are as frank as Luke’s, but teenagers having sex is no longer taboo.

Luke’s attitude towards drugs encapsulates the Generation Zzzz ethos beautifully: although he has taken MDMA, he “researched” it beforehand. It is this lack of spontaneity that has shaped a generation of young fogeys. This cohort of grannies and boring bastards, of perpetual renters and jobseekers in an economy wrecked by less cautious generations, is one that has been tamed by anxiety and fear.

Eleanor Margolis is a freelance journalist, whose "Lez Miserable" column appears weekly on the New Statesman website.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war