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What is the point of the Liberal Democrat campaign?

I’ll admit it. I simply don’t “get” the Liberal Democrat campaign.

I’ll admit it. I simply don’t “get” the Liberal Democrat campaign.

I understand their ground strategy; to rigorously and ruthlessly target their resources on the seats they think they can hold, mostly within those areas where they remain in control at a local and national level.

It may be at this point that they’ve simply decided that nothing they say at a national level will get a fair hearing but, for appearances’ sake if nothing else, they have to maintain the impression of a full-fledged campaign. Because as an attempt to win voters it simply doesn’t make sense.

Nick Clegg tells the Guardian:

“The looming question in the next phase of this campaign is whether there is to be a coalition of grievance, or of conscience. The last thing the British economy needs is the instability and factionalism that those coalitions of grievance of right and left represents.”

For anyone who found that impenetrable, a “coalition of grievance” equals any coalition backed up by Ukip or the SNP. A coalition of conscience is one supported by the Liberal Democrats. Now Ukip take more votes from the Liberal Democrats than you might think – around 20 to 30 per cent of Ukip voters backed that party in 2010 – and while the SNP won’t take that many votes from Clegg’s party they are on course to win ten seats from the Liberals in Scotland. But the votes that they have lost to Ukip are the votes of people who don’t want to support a governing party at all; that Ukip are shut out by the electoral system is a feature, not a bug as far as these voters are concerned. They cannot compete with Nigel Farage’s outfit on that.

The votes they have lost to the SNP, meanwhile, are voters who are either disgusted with their alliance with the Tories or who want to leave the United Kingdom. The Liberals cannot compete with the Nationalists on Tory-bashing and they don’t want to leave the United Kingdom.

And the central message – vote Liberal Democrat to avoid a coalition with the SNP or Ukip – is, if anything, a better argument for voting for one of the big two than it is to vote Liberal. If you prefer a Labour government free of SNP influence, your best bet is to vote Labour, almost regardless of where you live. If you prefer a Conservative administration shorn of Ukip, again, there’s little reason to vote Liberal Democrat.

It comes back to that question from Jeremy Browne that the Liberals still can’t seem to answer:

“Every political party and every politician has to be able to answer the question, ‘If you didn’t exist why would it be necessary to invent you?’ I’m not sure it would be necessary to invent an ill-defined moderating centrist party that believed that its primary purpose was to dilute the policies of other political parties.”

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics. 

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Hillary Clinton can take down the Donald Trump bogeyman - but she's up against the real thing

Donald Trump still has time to transform. 

Eight years later than hoped, Hillary Clinton finally ascended to the stage at the Democratic National Convention and accepted the nomination for President. 

Like her cheerleaders, the Obamas, she was strongest when addressing the invisible bogeyman - her rival for President, Donald Trump. 

Clinton looked the commander in chief when she dissed The Donald's claims to expertise on terrorism. 

Now Donald Trump says, and this is a quote, "I know more about ISIS than the generals do"

No, Donald, you don't.

He thinks that he knows more than our military because he claimed our armed forces are "a disaster."

Well, I've had the privilege to work closely with our troops and our veterans for many years.

Trump boasted that he alone could fix America. "Isn't he forgetting?" she asked:

Troops on the front lines. Police officers and fire fighters who run toward danger. Doctors and nurses who care for us. Teachers who change lives. Entrepreneurs who see possibilities in every problem.

Clinton's message was clear: I'm a team player. She praised supporters of her former rival for the nomination, Bernie Sanders, and concluded her takedown of Trump's ability as a fixer by declaring: "Americans don't say: 'I alone can fix it.' We say: 'We'll fix it together.'"

Being the opposite of Trump suits Clinton. As she acknowledged in her speech, she is not a natural public performer. But her cool, policy-packed speech served as a rebuke to Trump. She is most convincing when serious, and luckily that sets her apart from her rival. 

The Trump in the room with her at the convention was a boorish caricature, a man who describes women as pigs. "There is no other Donald Trump," she said. "This is it."

Clinton and her supporters are right to focus on personality. When it comes to the nuclear button, most fair-minded people on both left and right would prefer to give the decision to a rational, experienced character over one who enjoys a good explosion. 

But the fact is, outside of the convention arena, Trump still controls the narrative on Trump.

Trump has previously stated clearly his aim to "pivot" to the centre. He has declared that he can change "to anything I want to change to".  In his own speech, Trump forewent his usual diatribe for statistics about African-American children in poverty. He talked about embracing "crying mothers", "laid-off factory workers" and making sure "all of our kids are treated equally". His wife Melania opted for a speech so mainstream it was said to be borrowed from Michelle Obama. 

His personal attacks have also narrowed. Where once his Twitter feed was spattered with references to "lying Ted Cruz" and "little Marco Rubio", now the bile is focused on one person: "crooked Hillary Clinton". Just as Clinton defines herself against a caricature of him, so Trump is defining himself against one of her. 

Trump may not be able to maintain a more moderate image - at a press conference after his speech, he lashed out at his former rival, Ted Cruz. But if he can tone down his rhetoric until November, he will no longer be the bogeyman Clinton can shine so brilliantly against.