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What is the point of the Liberal Democrat campaign?

I’ll admit it. I simply don’t “get” the Liberal Democrat campaign.

I’ll admit it. I simply don’t “get” the Liberal Democrat campaign.

I understand their ground strategy; to rigorously and ruthlessly target their resources on the seats they think they can hold, mostly within those areas where they remain in control at a local and national level.

It may be at this point that they’ve simply decided that nothing they say at a national level will get a fair hearing but, for appearances’ sake if nothing else, they have to maintain the impression of a full-fledged campaign. Because as an attempt to win voters it simply doesn’t make sense.

Nick Clegg tells the Guardian:

“The looming question in the next phase of this campaign is whether there is to be a coalition of grievance, or of conscience. The last thing the British economy needs is the instability and factionalism that those coalitions of grievance of right and left represents.”

For anyone who found that impenetrable, a “coalition of grievance” equals any coalition backed up by Ukip or the SNP. A coalition of conscience is one supported by the Liberal Democrats. Now Ukip take more votes from the Liberal Democrats than you might think – around 20 to 30 per cent of Ukip voters backed that party in 2010 – and while the SNP won’t take that many votes from Clegg’s party they are on course to win ten seats from the Liberals in Scotland. But the votes that they have lost to Ukip are the votes of people who don’t want to support a governing party at all; that Ukip are shut out by the electoral system is a feature, not a bug as far as these voters are concerned. They cannot compete with Nigel Farage’s outfit on that.

The votes they have lost to the SNP, meanwhile, are voters who are either disgusted with their alliance with the Tories or who want to leave the United Kingdom. The Liberals cannot compete with the Nationalists on Tory-bashing and they don’t want to leave the United Kingdom.

And the central message – vote Liberal Democrat to avoid a coalition with the SNP or Ukip – is, if anything, a better argument for voting for one of the big two than it is to vote Liberal. If you prefer a Labour government free of SNP influence, your best bet is to vote Labour, almost regardless of where you live. If you prefer a Conservative administration shorn of Ukip, again, there’s little reason to vote Liberal Democrat.

It comes back to that question from Jeremy Browne that the Liberals still can’t seem to answer:

“Every political party and every politician has to be able to answer the question, ‘If you didn’t exist why would it be necessary to invent you?’ I’m not sure it would be necessary to invent an ill-defined moderating centrist party that believed that its primary purpose was to dilute the policies of other political parties.”

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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