The Overton window is the range of policies acceptable to the public. Photo: Flickr/Irene Grassi
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What is the Overton window?

The Overton window is the range of policies voters will find acceptable.

The Overton window is a political theory that refers to the range (or window) of policies that the public will accept.

The idea is that any policy falling outside the Overton window is out of step with public opinion and the current political climate, and formulated to try and shift the Overton window in a different direction, or to expand it to be wider.

You will usually hear the Overton window used in relation to the centre ground, and whether a certain party has managed to shift it to the left or right. For example, some argue that Ukip has shifted the Overton window to the right, by making room for the main parties to formulate harsher policies on immigration than the UK has previously experienced.

Its originator was Joseph P Overton, a former vice president of the Mackinac Center for Public Policy. He developed the theory in the mid-Nineties.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.