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What happened when Russell Brand interviewed Ed Miliband?

"You gotta answer it, mate."

Milibrand has landed.

A couple of days ago, Ed Miliband discovered that people were finding this election campaign too "boring", so decided to go round to everyone’s favourite Twitter-happy vagabond Jesus Russell Brand's house to make it more interesting.

For the past 24 hours, a bizarre online audience of political journalists on full pre-snark mode combined with the 1,091,466 YouTube subscribers to Brand’s festival of gonzo gurning, The Trews, have been on tenterhooks waiting for the moment that could make or break the election.

Brand promised it at lunchtime. But when do scarecrow Del Boy lotharios have lunch, the nation cried? At last, the interview appeared, and unsurprisingly it’s 15 minutes of questions low in content and high in syllables, with answers from the Labour leader peppered with incongruous glottal stops and dropped tees and aitches.

It takes just 40 seconds for Brand, sitting uncomfortably close to Miliband on his kitchen sofa with a candle burning ominously in the background, to deploy the phrase “unelected powerful elites”, and we’re off.

Thankfully, Miliband’s linguistic Blairite turns – “it’s sorta one rule for the richest”; “it’s just, like, wrong”; “Northern Rock an’ all tha’”; “Yeah we gotta deal with that”; “it ain’t gonna be like that” – don’t mean he panders to his interviewer’s conspiracy-fuelled ramblings.

Unafraid of defending the role of the establishment in making change, he even braves wearing a tie in Brand’s quarters. A dark, glossy, skinny affair. Appropriate, really.

Plus Miliband is unafraid to make the shocking admission: “I’m not sure I’d look so good with a pint on my head.”

He insists he is not “looking for euphoria” and simple solutions, making the case for progress coming from both people and politics. “It’s not about edgy,” is an immortal line. You coulda fooled me, Ed.

At one point, he shoots Brand a beautiful glance of soft disdain usually reserved for extraordinary circumstances, like being seated next to Myleene Klass. “I hope it doesn’t sound adolescent...” begins Brand. “I’m sure it won’t,” blinks Ed.

But fear not, Miliband does agree with Brand on the generally-held evils of this world, like Amazon and the Murdoch press, calling the latter “less powerful than they used to be”. Perhaps the only telling moment of the interview. Apart from when Miliband does an accomplished ‘am I right?’ full body shrug. One for the end of his next conference speech, I reckon:
 

Eyyy, buddy.

An unrevealing interview, all in all. And one that didn’t quite end in a Labour endorsement from the rabid non-voter, as was rumoured. But at least we got to hear Miliband’s street voice. And see inside yet another kitchen.

Anoosh Chakelian is deputy web editor at the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.