Photo: courtesy #thisdoesntmeanyes.
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#thisdoesntmeanyes: how a new campaign is tackling the myth of consent, once and for all

An overheard conversation in a bar prompted four friends to start their own anti-rape campaign. Now, they're asking women everywhere to join in and declare that their clothing doesn't mean consent.

As press releases go, the one for #thisdoesntmeanyes starts strong. “There’s a myth that surrounds women, a myth that embroils them: women who dress or behave suggestively, women who are playful or act provocatively, women who flirt or openly discuss sex – they’re asking for it.”

Anti-rape campaigners have been chanting “yes means yes” (and “no means no”) for decades, yet – as any feminist who spends much time online will be all too aware – there are plenty of other things that somehow still  frequently get mistranslated as “yes” – including, say, miniskirts, alcohol, or being in a public place after dark.

#thisdoesntmeanyes leaves no room for ambiguity. By collecting photographs of women in their own clothing, its four founders - Nathalie Gordon, Lydia Pang, Abigail Bergstrom and Karlie McCulloch -  hope to end the myth once and for all.

The campaign began because of an overheard conversation in a bar: two men turned to each other and commented that a passing stranger was “asking for it”. The women happened to be in the company of a friend who had been raped, and the suggestion that clothing could imply consent made her deeply unhappy.

Three out of the four women behind #thisdoesntmeanyes know someone who had also been the victim of rape, and the men’s comments made them realise it was time to act. With their backgrounds in art, illustration and editing, they decided to start their own campaign, and reached out to Rape Crisis London, who were on board immediately. “They just saw the whole thing as exactly what women needed”.

On April 11, the group took to the streets armed with a pop-up studio and the world-renowned photographer PEROU. Almost all of the women they stopped had a story to tell: not surprising, given that 1 in 5 women will experience sexual assault since the age of 16. “Sometimes it was enough just to say ‘we’re doing a project for Rape Crisis London’, and they’d say ‘what do I need to sign?’”. After being photographed, many of them asked if there was more they could do – one girl even e-mailed the team afterwards, offering to volunteer her time unpaid to help the campaign.

With other campaigns putting the onus on victims to prevent themselves from being assaulted, #thisdoesntmeanyes was a welcome chance to fight back. (When I ask the women about their campaign, one of the first things they bring up is the recent poster from Sussex Police. “It was everything we are trying to work against”.)

For those inclined to sneer at hashtag politics, it’s a potent reminder of the internet’s ability to forge progressive communities. Looking through the different photographs, what is most striking is the diversity of the participants. Hollie, who appears in the campaign [see photo above], is a lesbian, and after she was photographed stayed to talk. “We had always been very clear that this campaign was for all women including the lesbian, bisexual and transgender communities, and her stories re-iterated that it isn’t just straight women who are victims”.

The women are encouraging others to post their photos using the hashtag, and will be adding  online contributions to the website. For demographics often sidelined in discussions of sexual violence, including women of colour and trans individuals, #thisdoesntmeanyes provides a forum in which they can represent themselves on equal footing.  “It’s a conversation we desperately need to have with men and women of all ages, sexes, races, sexualities.” The range of women who have already joined the campaign makes for a powerful statement.

As the organisers themselves put it, “long may the message continue”.


See the campaign in full at, and add your own image using #thisdoesntmeanyes

Rape Crisis South London is open 12-2.30 and 19-21.30. Their telephone number is 0808 802 9999, or you can get help online at

Stephanie Boland is digital assistant at the New Statesman. She tweets at @stephanieboland

Photo: Getty Images
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How can Britain become a nation of homeowners?

David Cameron must unlock the spirit of his postwar predecessors to get the housing market back on track. 

In the 1955 election, Anthony Eden described turning Britain into a “property-owning democracy” as his – and by extension, the Conservative Party’s – overarching mission.

60 years later, what’s changed? Then, as now, an Old Etonian sits in Downing Street. Then, as now, Labour are badly riven between left and right, with their last stay in government widely believed – by their activists at least – to have been a disappointment. Then as now, few commentators seriously believe the Tories will be out of power any time soon.

But as for a property-owning democracy? That’s going less well.

When Eden won in 1955, around a third of people owned their own homes. By the time the Conservative government gave way to Harold Wilson in 1964, 42 per cent of households were owner-occupiers.

That kicked off a long period – from the mid-50s right until the fall of the Berlin Wall – in which home ownership increased, before staying roughly flat at 70 per cent of the population from 1991 to 2001.

But over the course of the next decade, for the first time in over a hundred years, the proportion of owner-occupiers went to into reverse. Just 64 percent of households were owner-occupier in 2011. No-one seriously believes that number will have gone anywhere other than down by the time of the next census in 2021. Most troublingly, in London – which, for the most part, gives us a fairly accurate idea of what the demographics of Britain as a whole will be in 30 years’ time – more than half of households are now renters.

What’s gone wrong?

In short, property prices have shot out of reach of increasing numbers of people. The British housing market increasingly gets a failing grade at “Social Contract 101”: could someone, without a backstop of parental or family capital, entering the workforce today, working full-time, seriously hope to retire in 50 years in their own home with their mortgage paid off?

It’s useful to compare and contrast the policy levers of those two Old Etonians, Eden and Cameron. Cameron, so far, has favoured demand-side solutions: Help to Buy and the new Help to Buy ISA.

To take the second, newer of those two policy innovations first: the Help to Buy ISA. Does it work?

Well, if you are a pre-existing saver – you can’t use the Help to Buy ISA for another tax year. And you have to stop putting money into any existing ISAs. So anyone putting a little aside at the moment – not going to feel the benefit of a Help to Buy ISA.

And anyone solely reliant on a Help to Buy ISA – the most you can benefit from, if you are single, it is an extra three grand from the government. This is not going to shift any houses any time soon.

What it is is a bung for the only working-age demographic to have done well out of the Coalition: dual-earner couples with no children earning above average income.

What about Help to Buy itself? At the margins, Help to Buy is helping some people achieve completions – while driving up the big disincentive to home ownership in the shape of prices – and creating sub-prime style risks for the taxpayer in future.

Eden, in contrast, preferred supply-side policies: his government, like every peacetime government from Baldwin until Thatcher’s it was a housebuilding government.

Why are house prices so high? Because there aren’t enough of them. The sector is over-regulated, underprovided, there isn’t enough housing either for social lets or for buyers. And until today’s Conservatives rediscover the spirit of Eden, that is unlikely to change.

I was at a Conservative party fringe (I was on the far left, both in terms of seating and politics).This is what I said, minus the ums, the ahs, and the moment my screensaver kicked in.

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.