Not wading but drowning. (Photo: Getty)
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If David Cameron can't bully the broadcasters, how's his EU renegotiation going to work out?

David Cameron has muffed his strategy as far as the debates are concerned. Even if he gets away with it, it's a bad sign if he ends up having to renegotiate Britain's relationship with the EU.

If David Cameron is returned to Downing Street this May, his jubilation will be short lived. As Ed Miliband's head rolls and Labour becomes a circular firing squad of recriminations, a nagging internal voice will be ruining the Tory leader's moment: “Hey Dave, how's that EU renegotiation going?” He'll try and push it aside, but the voice will get louder and louder: “Lovely day to repatriate some powers from Brussels, wouldn't y'say?” Worse, this voice will be less persistent and more polite than his backbenchers and previously friendly media allies.

If he has any self-awareness, Cameron should be beginning to question whether he's the right man for the job. One thing the TV debate furore has taught us is that Cameron's negotiating skills are pretty limited. If he can't influence Sky, ITV, Channel 4 and the BBC, what hope has he got persuading 27 other EU members to make terms noticeably more favourable to Britain by 2017?

The TV broadcasters were supposed to be a pushover. Bound by strict election impartiality laws, all that was required was for the Tories to make some positive but non-committal noises, play down the clock, shrug and say “we tried.” They just needed to avoid anything too provocative, like, oh, I don't know... writing an antagonistic open letter blaming their addressee for “a deeply unsatisfactory process”, while simultaneously ducking meetings. And they absolutely shouldn't send a insufferably chummy Grant Shapps on TV to repeat the inplausible accusation over and over again while heroically ignoring the interviewers' logical counter-points. 

Bullying the Beeb should be a cake-walk when you're holding a giant novelty cheque over its collective head, yet Cameron's team has somehow managed to be so obnoxious and inept that even they've summoned enough courage to bite the hand that feeds. Well, nibbled it. They're considering empty chairing the PM, but giving him his own one-man show for balance - a bit like slapping someone in the face, then driving them to A&E and demanding 24 hour care. But hey, maybe they'll surprise everyone and dress the Prime Minister's podium up as a giant pram, with a series of toys scattered around it. This not-so-subtle symbolism would neatly back up what the polls say everyone's thinking.

Even if the debates don't happen thanks to a legal logjam, Cameron has overplayed his hand. He'll be blamed, and seen as cowardly, calculating, conniving and a pick of other choice 'C' words. This sorry spectacle doesn't bode well for Europe. It seems our Prime Minister has just the one negotiating gear: 'agree to my terms, or I'm not playing'.

If he can't intimidate four broadcasters - one of whom is so timid that it's contemplating giving him An Evening with David Cameron as a peace offering - how on Earth is he going to get his way with 27 highly skilled politicians? Despite the higher stakes, his tactics have been eerily similar to date: complain loudly to alienate the people you need to ingratiate yourself too, and then threaten to leave if you don't get your way. Cameron won great respect from a supportively jingoistic press for using his EU veto in 2011, but far less column inches were devoted to the subsequent U turn when Europe collectively decided to ignore Brave Dave and push on regardless.

How does Cameron think this petulance plays out with the people he ultimately wants on his side? Thomas Matussek, a former German ambassador to Britain once told The Guardian, “The 'my way or the highway' strategy that Margaret Thatcher pioneered is certainly getting on a lot of Germans' nerves, because they feel Cameron is constantly setting ultimatums rather than trying seek compromises”. Cameron's unique take on the diplomatic charm offensive seems to hinge overwhelmingly on the offence part.

Sir John Major – much lampooned for being weak on Europe by his party – understood that Britain couldn't just demand to get everything its own way. He managed to achieve a couple of major concessions with the Mastricht Treaty, even though – as Andrew Rawnsley points out - none of our European partners wanted to give way. While Major built bridges, Cameron seems determined to jump up and down on them until they crumble.

Maybe I'm completely wrong, and Cameron is a stronger negotiator than I thought, but all the signs point to someone who never lost at Risk, because he used his 'veto' to pack up the board and go home. Ironically, his stubbornness with the broadcasters might make it moot: an empty chair in front of 22 million Britain's could remind them why they don't want him practicing his petulant poker face in Brussels.

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An unmatched font of knowledge

Edinburgh’s global reputation as a knowledge economy is rooted in the performance and international outlook of its four universities.

As sociologist-turned US Senator Daniel Patrick Moynihan recognised when asked how to create a world-class city, a strong academic offering is pivotal to any forward-looking, ambitious city. “Build a university,” he said, “and wait 200 years.” He recognised the long-term return such an investment can deliver; how a renowned academic institution can help attract the world. However, in today’s increasingly globalised higher education sector, world-class universities no longer rely on the world coming to come to them – their outlook is increasingly international.

Boasting four world-class universities, Edinburgh not only attracts and retains students from around the world, but also increasingly exports its own distinctively Scottish brand of academic excellence. In fact, 53.9% of the city’s working age population is educated to degree level.

In the most recent QS World University Rankings, the University of Edinburgh was named as the 21st best university in the world, reflecting its reputation for research and teaching. It’s a fact reflected in the latest UK Research Exercise Framework (REF), conducted in 2014, which judged 96% of its academic departments to be producing world-leading research.

Innovation engine

Measured across the UK, annual Gross Value Added (GVA) by University of Edinburgh start-ups contributes more than £164m to the UK economy. In fact, of 262 companies to emerge from the university since the 1960s, 81% remain active today, employing more than 2,700 staff globally. That performance places the University of Edinburgh ahead of institutions such as MIT in terms of the number of start-ups it generates; an innovation hothouse that underlines why one in four graduates remain in Edinburgh and why blue chip brands such as Amazon, IBM and Microsoft all have R&D facilities in the city.

One such spin out making its mark is PureLiFi, founded by Professor Harald Haas to commercialise his groundbreaking research on data transmission using the visible light spectrum. With data transfer speeds 10,000 times faster than radio waves, LiFi not only enables bandwidths of 1 Gigabit/sec but is also far more secure.

Edinburgh’s universities play a pivotal role in the local economy. Through its core operations, knowledge transfer activities and world-class research the University generated £4.9bn in GVA and 44,500 jobs globally, when accounting for international alumni.

With £1.4bn earmarked for estate development over the next 10 years, the University of Edinburgh remains the city’s largest property developer. Its extensive programme of investment includes the soon-to-open Higgs Centre for Innovation. A partnership with the UK Astronomy Technology Centre, the new centre will open next year and will supply business incubation support for potential big data and space technology applications, enabling start-ups to realise the commercial potential of applied research in subjects such as particle physics.

It’s a story of innovation that is mirrored across Edinburgh’s academic landscape. Each university has carved its own areas of academic excellence and research expertise, such as the University of Edinburgh’s renowned School of Informatics, ranked among the world’s elite institutions for Computer Science. 

The future of energy

Research conducted into the economic impact of Heriot-Watt University demonstrated that it generates £278m in annual GVA for the Scottish economy and directly supports more than 6,000 jobs.

Set in 380-acres of picturesque parkland, Heriot-Watt University incorporates the Edinburgh Research Park, the first science park of its kind in the UK and now home to more than 40 companies.

Consistently ranked in the top 25% of UK universities, Heriot-Watt University enjoys an increasingly international reputation underpinned by a strong track record in research. 82% of the institution’s research is considered world-class (REF) – a fact reflected in a record breaking year for the university, attracting £40.6m in research funding in 2015. With an expanding campus in Dubai and last year’s opening of a £35m campus in Malaysia, Heriot-Watt is now among the UK’s top five universities in terms of international presence and numbers of international students.

"In 2015, Heriot-Watt University was ranked 34th overall in the QS ‘Top 50 under 50’ world rankings." 

Its established strengths in industry-related research will be further boosted with the imminent opening of the £20m Lyell Centre. It will become the Scottish headquarters of the British Geological Survey, and research will focus on global issues such as energy supply, environmental impact and climate change. As well as providing laboratory facilities, the new centre will feature a 50,000 litre climate change research aquarium, the UK Natural Environment Research Council Centre for Doctoral Training (CDT) in Oil and Gas, and the Shell Centre for Exploration Geoscience.

International appeal

An increasingly global outlook, supported by a bold international strategy, is helping to drive Edinburgh Napier University’s growth. The university now has more than 4,500 students studying its overseas programmes, through partnerships with institutions in Hong Kong, Singapore, China, Sri Lanka and India.

Edinburgh Napier has been present in Hong Kong for more than 20 years and its impact grows year-on-year. Already the UK’s largest higher education provider in the territory, more than 1,500 students graduated in 2015 alone.

In terms of world-leading research, Edinburgh Napier continues to make its mark, with the REF judging 54% of its research to be either world-class or internationally excellent in 2014. The assessment singled out particular strengths in Earth Systems and Environmental Sciences, where it was rated the top UK modern university for research impact. Taking into account research, knowledge exchange, as well as student and staff spending, Edinburgh Napier University generates in excess of £201.9m GVA and supports 2,897 jobs in the city economy.

On the south-east side of Edinburgh, Queen Margaret University is Scotland’s first university to have an on-campus Business Gateway, highlighting the emphasis placed on business creation and innovation.

QMU moved up 49 places overall in the 2014 REF, taking it to 80th place in The Times’ rankings for research excellence in the UK. The Framework scored 58% of Queen Margaret’s research as either world-leading or internationally excellent, especially in relation to Speech and Language Sciences, where the University is ranked 2nd in the UK.

In terms of its international appeal, one in five of Queen Margaret’s students now comes from outside the EU, and it is also expanding its overseas programme offer, which already sees courses delivered in Greece, India, Nepal, Saudi Arabia and Singapore.

With 820 years of collective academic excellence to export to the world, Edinburgh enjoys a truly privileged position in the evolving story of academic globalisation and the commercialisation of world-class research and innovation. If he were still around today, Senator Moynihan would no doubt agree – a world-class city indeed.

For further information www.investinedinburgh.com