George Osborne holding the red box before leaving 11 Downing Street to deliver his Budget. Photograph: Getty Images.
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The Budget showed Osborne’s greatest skill: the ability to rebrand his failure as success

The Chancellor has made a virtue of coalition government and of missing his deficit targets. 

For five years, George Osborne has been managing failure. The Chancellor’s sixth Budget, like its predecessors, was delivered in coalition; the presence of Nick Clegg and Danny Alexander on the government front bench is a permanent reminder of how the Conservatives fell short at the last general election. As his party’s chief strategist in 2010, Osborne continues to live in the shadow of that campaign.

This political failure was followed by an economic one. Osborne’s original ambition was to eliminate the structural deficit in a single term. The collapse of growth after he entered office forced him to postpone this goal. Higher-than-forecast borrowing cost the UK its triple-A credit rating, the metric that he had adopted as the defining test of his economic credibility. Few politicians have recovered from such a gap between promise and delivery.

Osborne’s skill has been to transform this political base metal into gold. He has been the great alchemist of this parliament. The Chancellor made a virtue of coalition government by co-opting the Lib Dems’ best ideas – increasing the personal tax allowance, granting new freedoms over pensions – and aggressively rebranding them as Conservative achievements. The Tories’ junior partners protest indignantly, reminding voters that David Cameron told Clegg during the first 2010 leaders’ debate that the country could not “afford” to “take every­one out of their first £10,000 of income tax”. (Osborne's Budget increased the threshold to £10,800.) But, as Ronald Reagan observed: “If you’re explaining, you’re losing.”

When the near-disappearance of growth almost halted deficit reduction, Osborne chose not to impose additional fiscal tightening, instead redefining austerity as a two-term project. Labour has been left unsure whether to applaud the Chancellor for adopting the more moderate path it advocated (“a victory for sensible Keynesian thinking” was how his shadow, Ed Balls, recently described it to me) or to denounce him for failing on his own terms. In both cases, it has been forced to concede that it, too, would impose austerity after the election, an admission that has corroded its left-wing support. There are some Conservatives who wonder aloud whether greater deficit reduction would have been more politically hazardous, liberating Labour to promise the return of big spending.

Osborne’s greatest act of conjury, as ­fiscal boundaries have shifted, has been to entrench an image of himself as a figure of unbending constancy. Aides say that the Chancellor, whose once-poor approval ­ratings now exceed those of the three main party leaders, is congratulated by the public on “sticking to the plan” during his hard-hat tours. Like Margaret Thatcher (who was sometimes for turning), he knows that, in politics, appearance matters more than reality.

The truth is that Osborne has changed. Midway through the parliament, after the humbling experience of his 2012 “omni­shambles” Budget, he began to remake himself as a more complex and sophisticated politician. Osborne now speaks of the state as an ally as often as he does of it as an enemy and compares himself to Michael Heseltine. He has resurrected the cause of “full employment” (albeit more loosely defined than in previous decades), championed increases in the minimum wage (which will rise by 3 per cent, to £6.70 an hour, from October) and begun the construction of a “northern powerhouse” to challenge London’s hegemony. This ideological rebalancing is driven by Osborne’s Huddersfield-born, comprehensive-educated adviser Neil O’Brien, who wrote of the need for the Tories to decontaminate their brand in urban regions during his time as director of Policy Exchange. That Osborne embraced such an interesting thinker is evidence, say Tory MPs, of his intellectual restlessness, contrasting him with the dependable but unimaginative Cameron.

But like a rock star whose new album includes traditional material for older fans, the Chancellor is playing some familiar tunes. He has revived his 2007 pledge to raise the inheritance tax threshold to £1m. It was this policy that spooked Gordon Brown into abandoning plans for an early election and that earned Osborne his reputation as a strategic grandmaster. But the politics is not uncomplicated for him. If the measure will appeal to aspirational voters, the decision to prioritise the reduction of a tax paid by just 4.9 per cent of estates risks reinforcing the Tories’ status as the party of the privileged. Few policies more sharply contradict Michael Gove’s exhortation to be “warriors for the dispossessed” and to penalise “the undeserving rich”.

The Budget promised less post-election austerity than implied by the Autumn Statement, as Osborne sought to neutralise Labour's 1930s attack line. But because of his ambition of a surplus by the end of the next parliament, accompanied by no further tax rises, a fiscal chasm remains between his plans and those of Labour. Ed Balls’s decision to leave room to borrow to invest would give him nearly £30bn of additional spending each year.

It was partly the fear of massacred public services that denied the Tories a majority in 2010, in the most propitious circumstances. Osborne’s wager is that their unexpected resilience will persuade voters that further austerity is tolerable; that fear of a “tax bombshell” and “economic chaos” under Labour will predominate.

When the Tories entered office, some doubted that this question would even arise. The belief was that they would be evicted from government on a wave of popular outrage over the cuts. But the wave never came. Osborne has managed failure well indeed. 

George Eaton is political editor of the New Statesman.

This article first appeared in the 19 March 2015 issue of the New Statesman, British politics is broken

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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