The Greens are technically now a larger party than Ukip is. Photo: Getty
Show Hide image

The Green Party's UK-wide membership has overtaken Ukip's

2,000-strong overnight surge.

What's a small party gotta do these days to get on the telly?

The poor Greens – denied participation in the sorry saga that the leaders' TV debates have become by Ofcom ruling they don't have "major party status"  have seen a huge surge in membership, which still doesn't seem to be helping their case.

Yesterday, George reported that the Green Party was on track to overtaking Ukip's number of party members. After a 2,000-strong overnight surge, it looks like the Greens have done just that. Their UK-wide membership is now at 43,829, compared with Ukip's 41,966.

The Green Party has an advantage over Ukip, in terms of membership figures, because it is really made up of three parties (the Green Party of England and Wales, the Scottish Green Party, and the Green Party in Northern Ireland). If you add the number of members of each of these wings of the party together, then the Greens have a greater number of members than Ukip. Here's how it breaks down:

The Green Party of England and Wales: 35,481 members

The Scottish Green Party: 8,026 members

The Green Party in Northern Ireland: 322 members

So far, the Greens have had a great deal of support, and justifiably so, for their bid to be included in the television debates. This support even extends to the sincere benevolence and indignant sense of justice of the Prime Minister. However, it hasn't yet been enough to sway the broadcasters' decision not to invite the Green leader Natalie Bennett to take part. Perhaps now the Greens' argument that they are technically a larger party than Ukip will boost their chances of eventually being included in at least one televised debate.

And here is Bennett's letter sent yesterday to the Labour, Lib Dem and Ukip leaders, calling on them to back her inclusion in the debates:

Dear Ed, Nick and Nigel,

The proposals put forward by the broadcasters for the 2015 election debates have yet to win the acceptance of all the party leaders, and this puts the whole process at risk. In particular, Prime Minister David Cameron has now stated categorically and repeatedly that he will not participate if the Green Party is excluded.

Staging the debates without the Prime Minister might score a point but would not serve the public, who rightly expect the political parties and the broadcasters to find a format that is acceptable to all concerned. As a substantial majority of the British public would like to see the Green Party included in the debates, an alternative way forward would be for you to agree to this. This is the way forward which serves both democracy and the electorate best.

In our discussion with ITV, they made it clear that they have not made a final decision on which parties to invite and would be prepared to change their current position in the light of fresh developments. If you indicated that you were open to the inclusion of the Greens, then I feel sure that ITV would respond. Having set out his objection to the current format, it would be hard for the Prime Minister to raise any new concerns, and this therefore gives the best chance of ensuring that the proposed Leaders' Debates can go ahead.

I hope you will agree that the presence of the Greens in one of the three debates will also enrich the process by drawing on a wider range of views about the future of our country, and also appeal to a wider audience – particularly amongst young people.

Yours sincerely,

Natalie Bennett

Leader, Green Party of England and Wales

Anoosh Chakelian is senior writer at the New Statesman.

Photo: ASA
Show Hide image

Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA