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The art of the political wager: how to make money betting on the general election

The only certainty about this year's election is that it will break all previous betting records. So who should you be placing your money on?

Photomontage by Dan Murrell

At the end of October 2008 I found myself in Las Vegas, as one does. I was not there for any of the customary purposes, though I might have played a few mindless late-night hands of blackjack for the sake of it. I was there to follow Barack Obama, then on the verge of the presidency, and campaigning in the swing state of Nevada.

Obama spoke to a large, zealous Saturday-afternoon crowd on a high-school football field. But the sight that really struck me came early that evening, in a suburban shopping mall. Nevada was one of the states that had embraced early voting, and already – ten days before polling day – the voting machines were in full cry, and easily mistakable for the one-armed bandits that are permanent fixtures in Las Vegas malls.

But Nevada has enough gambling oppor­tunities to go round. These machines attracted a long line, not of casino-goers, but of the people who attend to their needs. They were young, mainly female and non-white. And there was no need to be intrusively journalistic and ask the bleedin’ obvious: they were not queuing to pick John McCain, who had secured his Republican base by transforming himself from a thoughtful and original politician into a fat-headed curmudgeon.

At once it was clear to me not merely that Obama would win Nevada and thus the nation, but that in effect he had won already. I shared this thought with my newspaper readers, but there was something else I would normally have done: backed my judgement with money. Three things stopped me.

First, the notion of President Obama was no longer startling – he was now heavily odds-on, which is not my kind of betting. Second, I had (forgive the little swank) started putting money on Obama in the UK more than a year earlier, when it was generally assumed Hillary Clinton would be the Democratic nominee. Third, such a bet here was out of the question. Even in the gambling capital of the world, American squeamishness is overwhelming. Though nearly every state has a lottery, bookmaking is frowned on by polite society; and betting on politics is considered sinful. A nice man from the trade magazine Gaming Today explained the background to me: in 1980, when the TV soap Dallas was the talk of the planet, one casino, in addition to its normal prices on American sports, had issued prices for Who Shot JR?. The Nevada Gaming Control Board went apeshit and banned all bets on non-sporting subjects.

And to this day the vagaries of US law make the practice difficult and hazardous anywhere from Washington to Waikiki. It has become even tougher since the demise in 2013 of Intrade, an Irish-based “online prediction trading exchange”, which for a time successfully disguised political gambling in the garb of a stock market. There are still the Iowa Electronic Markets, run by a university business school, which, “for educational and research purposes”, are allowed to accept small bets – $500 absolute max over an entire four-year election cycle – to create a simulacrum of a real market. In Britain last year a Surrey businessman placed a total of £900,000 with William Hill on a No vote in the Scottish referendum (he won £193,000).

That is a little out of my own league, but on the whole I am pleased to live in a country that makes it harder to shoot random strangers than have a bet. My name is Matthew and I adore punting on politics. And I have no plans to give up – certainly not in the next three and a half months as we approach the most fascinating, multilayered and downright bettable general election in British history. Already odds are being offered about almost every imaginable contingency for polling day and after, including prices for every constituency from Aberavon to Yorkshire East. The two biggest bookmakers, William Hill and Ladbrokes, both had a turnover of more than £3m on the Scottish referendum, suggesting an industry total of £10m-£15m. There is perhaps only one certainty about the 2015 election: it is going to break all previous betting records.

The propensity to wager is an innate part of the human condition, and perhaps the divine condition, too: the Greek gods played dice to divvy up responsibility (Zeus won the skies, Poseidon the seas and Hades the underworld). More attestably, men were betting on political outcomes when sport was not organised or regular enough to offer an alternative. Stephen Alford, in his new biography, Edward VI, says that as the boy-king lay dying in 1553, merchants in Antwerp were betting on the disputed succession. In 1743, when George II made the nostalgic and quixotic decision to lead his own troops into battle against the French at Dettingen, it was said to be 4/1 in the London coffee shops against the silly fool getting himself killed. He survived.

In the late 19th and early 20th centuries there was a sturdy betting market on presidential elections among Wall Street traders which was well regarded for its accuracy in predicting the result. There was similar activity in the City of London and West End clubs – and with UK bookmakers, whose odds until 1961 were legally available only to the minority able to bet on credit. In the US, bookmaking got itself associated with the Mob and became ever more taboo. In Britain it was legalised and democratised.

Once the bookies came out of the shadows and into the high streets, political odds became universally available, and publicised. The first great contest after the arrival of betting shops was for the Tory leadership in 1963, with Rab Butler the odds-on favourite who got turned over, as some shrewdies must have sensed, by the 5/1 shot Lord Home. The Guardian reported a stinging attack on the practice by the Labour politician Ian Mikardo. “A sad day for Britain,” he called it. “The Tories have dragged the premiership down to the level of the Donkey Derby.” This constituted the most glorious piece of chutzpah. Mikardo is remembered these days as a) a highly effective left-wing operator and b) the semi-official Commons bookmaker, taking his colleagues’ political bets for decades.

Perhaps Mikardo resented the competition. But he was not the only one expressing doubts. Hills and Ladbrokes were already emerging as the Big Two betting firms in the new era, vying for the title World’s Biggest Bookmaker. The Ladbrokes boss Cyril Stein enthusiastically embraced politics as a business opportunity. The eponymous William Hill, still firmly in charge of his own firm, had moral qualms: “If this became a fever and millions of people went for it, I think it could affect the ballot box,” he said in a radio debate with Stein before the 1966 election. “And electing a government is a very serious business.”

Hill’s biographer Graham Sharpe admits his man lost that argument hands down, especially as he had by then already given in and started offering prices. No one else shared his view that anyone might vote primarily to support their bet. And Stein made clear in the debate there was no question of stepping across the real ethical divide:

“Would you be prepared to bet on anything?” the interviewer asked Stein.

“Anything living, yes.”

“. . . The number of people killed in the Vietnam war during a certain period, or dying during a cholera epidemic?”

“No, I said that we bet on anything living.”

The principle was thus established and has been very rarely breached since: no Battle of Dettingen-type odds. And what Stein had grasped was that taking bets on events beyond sport had a remarkable spin-off: it got the company name into parts of the media it would never otherwise reach. This was not about simple, calculable profit and loss: embracing events beyond the sports pages offered fantastic PR.

Deep down, Hill knew that, too. Two years earlier, in 1964, his firm had taken a £10 bet from a young man in Preston, David Threlfall, at 1,000/1 against a human landing on the moon by the end of the decade; the strict calculus suggests that the odds were crazed, as President John F Kennedy had set the goal before his death. In 1969 Hills had to pay Threlfall £10,000 (about £145,000 now, by the most conservative reckoning). It made the bookies cautious for a while, yet the impression was created that these are not legalised mafiosi but sometimes naive good sports, and it has paid massive dividends for them.

And so, the bookmakers still pursue this kind of business, from customised novelty (will a newborn son play cricket for England?) to reality TV (who will be next to be evicted from Big Brother?), with an eye focused far more on the headline than the bottom line. But no sane bookmaker now accepts serious money on this stuff, or indeed anything where there is a risk of insider trading (this includes betting on the next archbishop of Canterbury). On a general election, however, there is both huge interest and a level playing field: the PM hardly knows more than the rest of us. So it’s a win double for the bookies: acres of column inches and big turnover, too.

And the strange thing about political betting is that the punters can also have objectives over and above the customary chance of winning money. It is possible to identify at least four completely different types of bet never seen on a racecourse:

The insurance bet: This was particularly prevalent up to the 1970s, when a Labour government might have a serious effect on a rich man’s wallet. It existed even before betting shops: there were reports of large credit bets before the 1951 election and in the 1960s steel magnates were thought to have backed Labour heavily to get a consolation prize in case of nationalisation.

The momentum bet: When Clement Freud stood as Liberal candidate in the Isle of Ely by-election in 1973, he began as a 33/1 outsider. He then placed several £300 bets, enough to send the odds plummeting. “The clever money seems to be going on Freud,” said the Daily Telegraph. As the candidate later put it: “Actually, it was the Freud money going on Freud.” But it created the sense of impetus that has always been crucial to by-election upsets. Freud won and held the seat for 14 years. (When the Tories won it back, Freud was 5/1 on.) There were also persistent rumours, never confirmed, that Chris Huhne’s campaign team had hefty bets on their man before he lost narrowly in Lib Dem leadership campaigns to both Ming Campbell and Nick Clegg.

The heart-not-head bet: Though the big money in the Scottish referendum was for No, nearly all the small bets were for Yes, apparently coming from shiny-faced pro-independence voters anxious to back their hopes, not their fears.

The grandstanding bet: At the Rochester by-election last November Michael Gove publicly placed a £50 bet on the doomed Tory candidate. This had no purpose except to draw attention to Gove’s continued existence and ambition.

The original purpose of both sides – trying to make a profit on the transaction – is certainly not absent. Indeed, in recent years it has become more central. At the heart of this phenomenon is a new class somewhat different from the blokes who hang round the betting shops. Their bible is a somewhat clunky blog-cum-website, PoliticalBetting.com, founded ten years ago by an ex-journalist, university fundraiser and Liberal Democrat candidate called Mike Smithson, who lost his political betting virginity as a teenager in the 1963 Tory leadership shemozzle.

Smithson uses the slogan: “The view from OUTSIDE the Westminster bubble” (Bedford, actually), which for political betting purposes is definitely the place to be. No one can make money from the bookmakers by following conventional wisdom. And Smithson and his small team of contributors are particularly good at getting beyond that.

But of the two words in the site’s title, the first is more significant. This is a wonkish site first and foremost. I am not sure whether knowing that the Conservatives retained a seat on Rother District Council by winning the Darwell by-election adds to the sophistication of my political analysis, especially when I am not sure where either Rother or Darwell might be. But it certainly makes me feel clued up. As does the rigour Smithson brings to the study of polling data.

The site’s small profit, however, comes from the betting firms paying commission on click-throughs that generate custom, although the companies are just a bit wary of this new business. “I know who some of these people are,” says Matthew Shaddick, head of political betting at Ladbrokes. “A lot of them are political obsessives: activists, poll-watchers, or they work in political HQs. Real anoraky stats people, or political scientists with their own models.” In other words, not necessarily the mug punters the bookies traditionally love.

Shaddick is the embodiment of the industry’s response. He is 45, and took a degree in politics and modern history at Manchester before becoming a Ladbrokes lifer. A few years back, the firm was looking for someone in the office to look after the politics bets. “I put my hand up on the basis that it would take a couple of hours a week,” said Shaddick. Now it’s his full-time job.

Over at William Hill, political betting is largely overseen by the founder’s biographer, Graham Sharpe, who has been at the firm since 1972 and is now its media relations director. Sharpe is a long-standing master of the showbiz aspects of the operation. In particular, he arranged sponsorship to keep Screaming Lord Sutch in business as a national treasure through the 1980s and 1990s. Sutch was the indifferent pop singer and magnificent self-publicist who stood in 41 elections, passing 1,000 votes just once. (He added greatly to the national merriment, if not to his own, and committed suicide in 1999, aged 58.)

Sharpe took what is thought to be the longest-odds bet in history: £10 from Sutch that he would become prime minister at 15 million/1. It was understood that Sharpe would have been compensated for the inevitable loss of his job at Hills with a place in His Lordship’s cabinet.

Though their background and perspectives are very different, both Sharpe and Shaddick see politics as a major growth area. Excluding the skill-free but profitable internet casinos and one-armed bandits in the shops, the bookmakers’ core betting business is now split evenly three ways: one-third football, which is rising; one-third racing, which is falling; one-third everything else including politics – which Shaddick reckons is the fastest-growing area of all.

They also agree it is very different from other betting, and that there is little overlap between political punters and other clients until the final days of the campaign. Suspected political know-alls are treated with the same respect as a big-time racing insider. It is both a nuisance and a badge of honour to try to place a carefully worked-out wager and be told by a huge and allegedly fearless multinational that it will only accept a sum that would not even shake the toytown Iowa Electronic Markets, because the computer knows who you are.

This is especially likely if you are betting not on the next prime minister, or most seats, but on something obscure: perhaps supporting an outsider in a constituency the bookmakers had not even thought in play. It is possible to finesse that by tramping round the shops and forking out a large number of small sums, but even that way head office gets wind eventually. This is a complicated battle of wits.

There will be NS readers who no doubt regard this entire article with horror, who share not just the original William Hill’s disdain for gambling on politics but a detestation for betting of all kinds. Some of them will be members of parliament. However, they are the real gamblers. Most of us would be terrified by the notion of subjecting our career and livelihood to continual monstering by the press and Twittersphere, interspersed with periodic revalidation by public whim.

Of course gambling can ruin the lives of those without the capacity for moderation, just as drinking can. But it is different for genuine punters. By that I don’t mean Lottery players, but people who aspire to make rational predictions about future outcomes, be it a horse race or a three-way marginal, and who back their judgement with affordable sums of money – and understand that betting is about honourable defeats as well as victories because it is a search for value, not certainties. For them it is a constant source of intellectual challenge and occasional delight. A hobby to help ward off boredom and dementia: more lasting than Candy Crush and FreeCell; more piquant than a crossword; and cheaper than golf.

The idea that the bookmakers must inevitably win has in fact never been less true. The days of the 10 per cent tax on every bet have gone; the internet provides instant price comparison sites; and hot competition from new entrants, especially the betting exchanges, has forced the companies to slim their once-obese profit margins.

And political betting has a particular appeal because the relevant data is so transparent. True, I would have saved myself some money if I had got inside Alan Johnson’s head and realised he appeared to be serious about not wanting to become leader of the Labour Party. But most of the time the information is out there and just needs to be collected, processed and understood. In racing, no student of form knows what a trainer might be up to; and no trainer knows for sure how his horse really feels. No football expert can accurately predict the day when Manchester City might just screw up against Burnley.

We aficionados all have our failures, heaven knows. But we can smile about our past triumphs, as over some long-ago night of passion. I was a fairly early Obama backer but Mike Smithson spotted him long before I did and backed him to be president at 50/1. My own moment of glory came in 1990, when I divined that Michael Heseltine would indeed topple Margaret Thatcher but then get punished by being deprived of the prize himself; therefore I knew – just knew – that the answer to the question simply had to be John Major, at 10/1. And I kept betting until Hills told me to get knotted.

I am relishing the 2015 election first and foremost because I care about my country and want it to be run by politicians who share my vision of its future; second because, for a journalist, it will be fascinating to write about; and third, because I hope that I might just have another moment of blinding insight to match the one I had 25 years ago. Which may be lucrative in a medium-sized way – and gloriously satisfying.

Matthew Engel is a columnist for the Financial Times and the occasional political betting columnist for the Racing Post. His latest book is “Engel’s England” (Profile)

This article first appeared in the 23 January 2015 issue of the New Statesman, Christianity in the Middle East

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Losing Momentum: how Jeremy Corbyn’s support group ran out of steam

Tom Watson says it is destroying Labour. Its supporters say it is a vital force for change. Our correspondent spent six months following the movement, and asks: what is the truth about Momentum?

1. The Bus

 The bus to the Momentum conference in Liverpool leaves at seven on a Sunday morning in late September from Euston Station, and the whole journey feels like a parody of a neoliberal play about the failings of socialism. We depart an hour late because activists have overslept and we cannot go without them. As we wait we discuss whether Jeremy Corbyn will be re-elected leader of the Labour Party this very day. One man says not; a young, jolly girl with blonde hair cries: “Don’t say that on Jezmas!” She is joking, at least about “Jezmas”.

A man walks up. “Trots?” he says, calmly. He is joking, too; and I wonder if he says it because the idea of Momentum is more exciting to outsiders than the reality, and he knows it; there is an awful pleasure in being misunderstood. Momentum was formed in late 2015 to build on Corbyn’s initial victory in the Labour leadership election, and it is perceived as a ragtag army of placard-waving Trots, newly engaged clicktivists and Corbyn fanatics.

We leave, and learn on the M1 that, in some terrible metaphor, the coach is broken and cannot drive at more than 20mph. So we wait for another coach at a service station slightly beyond Luton. “Sabotage,” says one man. He is joking, too. We get off; another man offers me his vegan bread and we discuss Karl Marx.

A new coach arrives and I listen to the others discuss Jeremy Corbyn’s problems. No one talks about his polling, because that is depressing and unnecessary for their purpose – which, here, is dreaming. They talk about Corbyn as addicts talk about a drug. Nothing can touch him, and nothing is ever his fault. “There are problems with the press office,” says one. “Perhaps he needs better PAs?” says another.

One man thinks there will be a non-specific revolution: “I hope it won’t be violent,” he frets. “There have been violent revolutions in the past.” “I stuck it out during Blair and it was worth it,” says another. “They’ve had their go.” “We don’t need them [the Blairites],” says a third. “If new members come in, it will sort itself out,” says a fourth.

I have heard this before. Momentum supporters have told me that Labour does not need floating voters, who are somehow tainted because they dare to float. This seems to me a kind of madness. I do not know how the Labour Party will win a general election in a parliamentary democracy without floating voters; and I don’t think these people do, either.

But this is a coach of believers. Say you are not sure that Corbyn can win a general election and they scowl at you. That you are in total agreement with them is assumed, because this is the solidarity bus; and if you are in total agreement with them they are the sweetest people in the world.

That is why I do not tell them that I am a journalist. I am afraid to, and this fear baffles me. I have gone everywhere as a journalist but with these, my fellow-travellers on the left, I am scared to say it; and that, too, frightens me. MSM, they might call me – mainstream media. What it really means is: collaborator.

The man beside me has been ill. He talks sweetly about the potential renewal of society under Corbyn’s Labour as a metaphor for his own recovery, and this moves him; he has not been involved in politics until now. I like this man very much, until I mention the Jewish Labour MP Luciana Berger and the anti-Semitism she has suffered from Corbyn supporters and others; and he says, simply, that she has been employed by the state of Israel. He says nothing else about her, as if there were nothing else to say.

We listen to the results of the leadership election on the radio; we should be in Liverpool at the Black-E community centre to celebrate, but the solidarity bus is late. Corbyn thanks his supporters. “You’re welcome, Jeremy,” says a woman in the front row, as if he were on the coach. She nods emphatically, and repeats it to the man who isn’t there: “You’re welcome, Jeremy.”

In Liverpool, some of the passengers sleep on the floor at a community centre. The venue has been hired for that purpose: this is Momentum’s commitment to opening up politics to the non-connected, the previously non-engaged, and the outsiders who will attend their conference in a deconsecrated church, even as the official Labour conference convenes a mile away. But never mind that: this is the one that matters, and it is called The World Transformed.

 

2. The Conference

Later that day, outside the Black-E, a man comes up to me. Are you happy, he asks, which is a normal question here. These are, at least partly, the politics of feelings: we must do feelings, because the Tories, apparently, don’t. I say I’m worried about marginal seats, specifically that Jeremy – he is always Jeremy, the use of his Christian name is a symbol of his goodness, his accessibility and his singularity – cannot win them.

“The polls aren’t his fault,” the man says, “it’s [Labour] people briefing the Tories that he is unelectable.” I do not think it’s that simple but it’s easy to feel like an idiot – or a monster – here, where there is such conviction. As if there is something that only you, the unconvinced, have missed: that Jeremy, given the right light, hat or PA, could lead a socialist revolution in a country where 13 million people watched Downton Abbey.

But the man does say something interesting which I hope is true. “This is not about Jeremy, not really,” he says. “It is about what he represents.” He means Momentum can survive without him.

There is a square hall with trade union banners and a shop that sells Poems for Jeremy Corbyn, as well as a Corbyn-themed colouring book. When I am finally outed as a journalist, and made to wear a vast red badge that says PRESS, I attempt to buy one. “That’s all journalists are interested in,” the proprietor says angrily. That is one of our moral stains, apparently: a disproportionate (and sinister) interest in colouring books.

I go to the Black Lives Matter event. A woman talks about the experience of black students in universities and the impact of austerity on the black community. Another woman tells us that her five-year-old son wishes he was white; we listen while she cries. I go to the feminism meeting and change my mind about the legalisation of prostitution after a woman’s testimony about reporting an assault, and then being assaulted again by a police officer because of her legal status. Then I hear a former miner tell a room how the police nearly killed him on a picket line, and then arrested him.

This, to me, a veteran of party conferences, is extraordinary, although it shouldn’t be, and the fact that I am surprised is shameful. Momentum is full of the kinds of ­people you never see at political events: that is, the people politics is for. Women, members of minority communities (but not Zionist Jews, naturally), the disabled: all are treated with exaggerated courtesy, as if the Black-E had established a mirror world of its choosing, where everything outside is inverted.

When Corbyn arrives he does not orate: he ruminates. “We are not going to cascade poverty from generation to generation,” he says. “We are here to transform society and the world.” I applaud his sentiment; I share it. I just wish I could believe he can deliver it outside, in the other world. So I veer ­between hope and fury; between the certainty that they will achieve nothing but an eternal Conservative government, and the ever-nagging truth that makes me stay: what else is there?

There is a rally on Monday night. Momentum members discuss the “purges” of socialist and communist-leaning members from Labour for comments they made on social media, and whether détente is possible. A nurse asks: “How do we know that ‘wipe the slate clean’ means the same for us as it does for them? How on Earth can we trust the likes of Hilary Benn who dresses himself up in the rhetoric of socialism to justify bombing Syria? The plotters who took the olive branch offered by Jeremy to stab him in the back with another chicken coup?” I am not sure where she is going with that gag, or if it is even a gag.

The next man to speak had been at the Labour party conference earlier in the day; he saw Len McCluskey, John McDonnell and Clive Lewis on the platform. “Don’t be pessimistic, folks,” he cries. “On the floor of conference today we owned the party. Progress [the centrist Labour pressure group] are the weirdos now. We own the party!”

A man from Hammersmith and Fulham Momentum is next. “The national committee of Momentum was not elected by conference,” he says. “It’s a committee meeting knocked up behind closed doors by leading people on the left, including our two heroes.” He means Jeremy Corbyn and John McDonnell. This is explicit heresy, and the chair interrupts him: “Stan, Stan . . .” “I’m winding up!” he says. “We need a central committee of Momentum elected by conference,” he says, and sits down.

The following day Corbyn speaks in the hall in front of golden balloons that spell out S-H-E-E-P. It may be another gag, but who can tell, from his face? This is his commitment to not doing politics the recognisable way. He is the man who walks by himself, towards balloons that say S-H-E-E-P. (They are advertising the band that will follow him. They are called, and dressed as, sheep.) The nobility of it, you could say. Or the idiocy. He mocks the mockers of Momentum: is it, he was asked by the mainstream media, full of extremists and entryists? “I’m not controlling any of it,” he says calmly, and in this calmness is all the Twitter-borne aggression that people complain of when they talk about Momentum, for he enables it with his self-satisfied smile. “It’s not my way to try and control the way people do things. I want people to come together.” He laughs, because no one can touch him, and nothing is ever his fault.

I meet many principled people in Liverpool whose testimony convinces me, and I didn’t need convincing, that austerity is a national disaster. I meet only one person who thinks that Momentum should take over the Labour Party. The maddest suggestion I hear is that all media should be state-controlled so that they won’t be rude about a future Corbyn government and any tribute colouring books.

 

3. The HQ

Momentum HQ is in the TSSA transport and travel union building by Euston Station in London. I meet Jon Lansman, Tony Benn’s former fixer and the founder of Momentum, in a basement room in October. Lansman, who read economics at Cambridge, lived on the fringes of Labour for 30 years before volunteering for Corbyn’s campaign for the leadership.

The terms are these: I can ask whatever I want, but afterwards James Schneider, the 29-year-old national organiser (who has since left to work for Corbyn’s press team), will decide what I can and cannot print. ­Momentum HQ wants control of the message; with all the talk of entryism and infighting reported in the mainstream media, the movement needs it.

There is a civil war between Jon Lansman and the Alliance for Workers’ Liberty (AWL) and other far-left factions, which, I am told, “wish to organise in an outdated manner out of step with the majority of Momentum members”. Some of the Momentum leadership believe that the AWL and its allies want to use Momentum to found a new party to the left of Labour. Jill Mountford, then a member of Momentum’s steering committee, has been expelled from Labour for being a member of the AWL. It screams across the blogs and on Facebook; more parody. We don’t talk about that – Schneider calls it “Kremlinology”. It is a problem, yes, but it is not insurmountable. We talk about the future, and the past.

So, Lansman. I look at him. The right considers him an evil Bennite wizard to be feared and mocked; the far left, a Stalinist, which seems unfair. It must be exhausting. I see a tired, middle-aged man attending perhaps his fifteenth meeting in a day. His hair is unruly. He wears a T-shirt.

The last Labour government, he says, did one thing and said another: “Wanting a liberal immigration policy while talking tough about refugees and migrants. Having a strong welfare policy and generous tax credits while talking about ‘strivers’ and ‘scroungers’ unfortunately shifted opinion the wrong way.”

It also alienated the party membership: “Their approach was based on ensuring that everyone was on-message with high levels of control.” It was an “authoritarian structure even in the PLP [Parliamentary Labour Party]. Even in the cabinet. It killed off the enthusiasm of the membership. They never published the figures in 2009 because it dropped below 100,000. We’ve now got 600,000.” (The membership has since dropped to roughly 528,000.)

And the strategy? “If you have hundreds of thousands of people having millions of conversations with people in communities and workplaces you can change opinion,” he says. “That’s the great advantage of ­having a mass movement. And if we can change the Labour Party’s attitude to its members and see them as a resource – not a threat or inconvenience.”

That, then, is the strategy: street by street and house by house. “We can’t win on the back of only the poorest and only the most disadvantaged,” he says. “We have to win the votes of skilled workers and plenty of middle-class people, too – but they are all suffering from some aspects of Tory misrule.”

I ask about polling because, at the time, a Times/YouGov poll has Labour on 27 per cent to the Tories’ 41 per cent. He doesn’t mind. “It was,” he says, “always going to be a very hard battle to win the next election. I think everyone across the party will privately admit that.” He doesn’t think that if Yvette Cooper or Andy Burnham were leader they would be polling any better.

Upstairs the office is full of activists. They are young, rational and convincing (although, after the Copeland by-election on 23 February, I will wonder if they are only really convincing themselves). They talk about their membership of 20,000, and 150 local groups, and 600,000 Labour Party members, and the breadth of age and background of the volunteers – from teenagers to people in their eighties. One of them – Ray Madron, 84 – paints his hatred of Tony Blair like a portrait in the air. He has a ­marvellously posh voice. Most of all, they talk about the wounds of austerity. Where, they want to know, is the anger? They are searching for it.

Emma Rees, a national organiser, speaks in the calm, precise tones of the schoolteacher she once was. “A lot of people are sick and tired of the status quo, of politics as usual, and I think trying to do things differently is hard because there isn’t a road map and it’s not clear exactly what you’re supposed to do,” she says. She adds: “It is a coalition of different sorts of people and holding all those people together can sometimes be a challenge.”

Is she alluding to entryism? One activist, who asks not to be named, says: “I don’t want to insult anyone, but if you rounded up all the members of the Socialist Workers Party [SWP] and the Socialist Party and any other ultra-left sect, you could probably fit them in one room. Momentum has 20,000 members.”

The SWP were outside at The World Transformed in Liverpool, I say, like an ambivalent picket line. “Well,” James Schneider says pointedly, “they were outside.”

Momentum, Emma Rees says, “is seeking to help the Labour Party become that transformative party that will get into government but doesn’t fall back on that tried and failed way of winning elections”.

They tell me this repeatedly, and it is true: no one knows what will work. “The people who criticised us don’t have any route to electability, either,” says Joe Todd, who organises events for Momentum. He is a tall, bespectacled man with a kindly, open face.

“They lost two elections before Jeremy Corbyn. It’s obvious we need to do something differently,” he says. “Politics feels distant for most people: it doesn’t seem to offer any hope for real change.

“The left has been timid and negative. More and more people are talking about how we can transform society, and how these transformations link to people’s everyday experience. Build a movement like that,” Todd says, and his eyes swell, “and all the old rules of politics – the centre ground, swing constituencies to a certain extent – are blown out of the water.”

Momentum sends me, with a young volunteer as chaperone, to a rally in Chester in October to watch activists try to muster support for local hospitals. They set up a stall in the centre of the shopping district, with its mad dissonance of coffee shops and medieval houses. From what I can see, people – yet far too few people – listen politely to the speeches about austerity and sign up for more information; but I can hear the hum of internal dissent when an activist, who asks not to be named, tells me he will work for the local Labour MP to be deselected. (The official Momentum line on deselection is, quite rightly, that it is a matter for local parties.)

We will not know what matters – is it effective? – until the general election, because no one knows what will work.

 

4. The Fallout

Now comes the result of the by-election in Copeland in the north-west of England, and the first time since 1982 that a ruling government has taken a seat from the opposition in a by-election. Momentum canvassed enthusiastically (they sent 85 carloads of activists to the constituency) but they failed, and pronounce themselves “devastated”. The whispers – this time of a “soft” coup against Corbyn – begin again.

Rees describes calls for Jeremy Corbyn to resign as “misguided. Labour’s decline long pre-dates Corbyn’s leadership.”

This produces a furious response from Luke Akehurst, a former London Labour ­councillor in Hackney, on labourlist.org. He insists that Labour’s decline has accelerated under Corbyn; that even though Rees says that “Labour has been haemorrhaging votes in election after election in Copeland since 1997”, the majority increased in 2005 and the number of votes rose in 2010, despite an adverse boundary change. “This,” he writes, “was a seat where the Labour vote was remarkably stable at between 16,750 and 19,699 in every general election between 2001 and 2015, then fell off a cliff to 11,601, a third of it going AWOL, last Thursday.”

And he adds that “‘85 carloads of Mom­entum activists’ going to Copeland is just increasing the party’s ability to record whose votes it has lost”.

But still they plan, and believe, even if no one knows what will work; surely there is some antidote to Mayism, if they search every street in the UK? Momentum’s national conference, which was repeatedly postponed, is now definitively scheduled for 25 March. Stan who complained about a democratic deficit within Momentum at The World Transformed got his way. So did Lansman. In January the steering committee voted to dissolve Momentum’s structures and introduce a constitution, after consulting the membership. A new national co-ordinating group has been elected, and met for the first time on 11 March – although, inevitably, a group called Momentum Grassroots held a rival meeting that very day.

I go to the Euston offices for a final briefing. There, two young women – Sophie and Georgie, and that will make those who think in parodies laugh – tell me that, in future, only members of the Labour Party will be allowed to join Momentum, and existing members must join Labour by 1 July. Those expelled from Labour “may be deemed to have resigned from Momentum after 1 July” – but they will have a right to a hearing.

More details of the plan are exposed when, a week later, a recording of Jon Lansman’s speech to a Momentum meeting in Richmond on 1 March is leaked to the Observer. Lansman told the Richmond branch that Momentum members must hold positions within the Labour Party to ensure that Corbyn’s successor – they are now talking about a successor – is to their liking. He also said that, should Len McCluskey be re-elected as general secretary of Unite, the union would formally affiliate to Momentum.

Tom Watson, the deputy leader of the party, was furious when he found out, calling it “a private agreement to fund a political faction that is apparently planning to take control of the Labour Party, as well as organise in the GMB and Unison”.

There was then, I am told, “a short but stormy discussion at the away day at Unison” on Monday 20 March, where the inner circle of John McDonnell, Diane Abbott and Emily Thornberry “laid into” Watson, but Shami Chakrabarti made the peace; I would have liked to see that. Watson then released a bland joint statement with Corbyn which mentioned “a robust and constructive discussion about the challenges and opportunities ahead”.

Jon Lansman, of course, is more interesting. “This is a non-story,” he tells me. “Momentum is encouraging members to get active in the party, to support socialist policies and rule changes that would make Labour a more grass-roots and democratic party, and to campaign for Labour victories. There is nothing scandalous and sinister about that.” On the Labour right, Progress, he notes, does exactly the same thing. “Half a million members could be the key to our success,” he says. “They can take our message to millions. But they want to shape policy, too. I wouldn’t call giving them a greater say ‘taking over the party’” – and this is surely unanswerable – “it’s theirs to start with.”

Correction: This article originally named Luke Akehurst as a Labour councillor. Akehurst stood down in 2014.

This article first appeared in the 23 March 2017 issue of the New Statesman, Trump's permanent revolution