Kissing babies is a vital campaigning technique. Photo: Getty
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The 2015 election campaign officially begins: what does this mean?

The "long campaign" begins today.

Although anyone who's been watching British politics closely for the past six months would be forgiven for thinking it had already started, the general election campaign officially begins today. 

It is the beginning of what is called the "long campaign", which runs from today until Whitehall goes into "purdah" (when the government is restricted on its use of the civil service) and parliament dissolves for the official pre-election period on 30 March. That is when the "short campaign" begins. The election itself will be held on 7 May 2015.

As the long campaign begins, new rules apply:
 

 - Campaign spending in each constituency is strictly limited, and prospective parliamentary candidates have to keep a record of all their expenses to report to the Electoral Commission

 - The pre-candidacy spending limit is now £30,700 (this changes to £8,700 in the short campaign)

 - The spending limit per voter is 9p in county constituencies

 - The spending limit per voter is 6p per voter in borough constituencies

 - Candidates must now declare all donations of more than £50 they receive for spending on election campaigning

 

Limits on the expenditure of political parties began in May this year; those that stand candidates in all 650 constituencies are permitted a maximum spend of £19.5m – £30,000 per seat. This election campaign also marks the first time charities and other organisations that aren't political parties are restricted on what they spend on campaign spending.

The first time Britain has seen a fixed-term parliament of five years has meant the build-up to May 2015 has already felt like a particularly long campaign. The addition of a surprise number of by-elections has added to the feeling of a perpetual election campaign. Politicians and voters alike will most likely be relieved now the campaign begins in earnest – because it means we're closer to the end.

Anoosh Chakelian is senior writer at the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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