Ed Miliband speaks at Senate House on November 13, 2014 in London. Photograph: Getty Images.
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PMQs review: Miliband comes out swinging for the mansion tax

The Labour leader has doubled-down on his strategy of painting Cameron as the friend of the rich and himself as the friend of poor. 

Rather than being unnerved by Ed Miliband's clash with Myleene Klass over the mansion tax on The Agenda, Labour aides regard it as a valuable opportunity to make the case for a popular policy. At today's PMQs, Miliband did just that, contrasting his support for the mansion tax (backed by 72 per cent of the public) with David Cameron's support for the bedroom tax (opposed by 59 per cent). In response, Cameron sought to defend the latter as the removal of the unjustified "spare room subsidy" but he was fighting a battle lost long ago. 

Aided by the proximity of tomorrow's Rochester by-election, and the Tories' now certain defeat to Ukip, Miliband had opened by dryly remarking: "Let’s see if they’re still cheering on Friday". He later declared: "Two of the people behind him have jumped ship. And the other people are waiting for the result to see if they should follow." Cameron predictably sought to turn Miliband's encounter with Klass to his advantage, deriding his "pasting from a pop star" and quipping: "We’re not seeing a Klass act". But his jibes only served to demonstrate how unwilling he was to make a principled defence of the mansion tax. 

In response, Miliband threw populist punch after populist punch (evidence of the fire inserted in the leader's belly by the newly-promoted Jon Trickett and Lucy Powell) . "He only feels the pain of people struggling to find a £2m garage. That is this Prime Minister," he declared (a reference to Klass's moan that it was impossible to afford more in London). He went on to turn to the NHS, Labour's strongest suit, and the promised recipient of the £1.2bn the party hopes the mansion tax would raise.

But it was Miliband's last line that will live longest in the memory. "We all know, Mr Speaker, why this Prime Minister thinks the bedroom tax is great and the mansion tax to fund the NHS is terrible. If you’ve got big money you’ve got a friend in this prime minister. If you haven’t he couldn’t care less," he cried. It was a reminder of how sharp the dividing lines will be at this election and a demonstration of Labour's belief that its best hope lies in framing the Tories as the friends of the rich and themselves as the friends of the poor. It is a strategy antithetical to that of New Labour, which sought partnership, rather than confrontation, with the elite. But defying the dissenters within and without of his party, it is one that Miliband has doubled-down on. Should he achieve victory on these terms, decades-long assumptions about the "centre ground" of British politics will be blown apart.   

George Eaton is political editor of the New Statesman.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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