Ed Miliband speaks at the Scottish Labour conference on March 21, 2014 in Perth. Photograph: Getty Images.
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Miliband defines his programme: big reforms, not big spending

What the Labour leader will tell his party's National Policy Forum today.

For Ed Miliband, his speech at Labour's National Policy Forum today is a chance to offer his clearest account yet of the intellectual course he has charted in the last four years. The central message of his address will be that Labour now stands for "big reforms, not big spending". This is both because only far-reaching structural changes to the economy will resolve the problems demonstrated by the financial crisis and the collapse in living standards, and because the deficit the party will inherit means the old answer of hiking public spending is no longer available. 

He will devote a significant section of the speech to outlining Labour's commitment to fiscal discipline, a subject on which some shadow cabinet members believe he has said too little. As he will remind delegates, Labour has pledged to "get the national debt falling as soon as possible in the next parliament" and "deliver a surplus on the current budget". "For all of the cuts, for all of the pain under this government, Britain still has a deficit to deal with and a debt to pay down," he will say. This is an important attempt to manage expectations and to remind NPF delegates (party activists and trade unions) that the generous spending settlements of the past will not be possible. As the experience of François Hollande demonstrates, centre-left governments can't afford to raise false hopes of an end to austerity. 

But the positive conclusion he will draw is that these fiscal constraints mean Labour has to be more, not less, radical in reforming the economy. It is, in a word, predistribution (one that unsurprisingly won't appear in his speech): seeking to achieve more equal outcomes before the government collects taxes and pays out benefits by rewiring the market itself. To this end, Miliband has promised to significantly increase the minimum wage, to end "exploitative" zero-hours contracts, to freeze energy prices, to cap rent increases, to devolve £30bn of funding to city regions (a dramatic break with Labour's centralising tendencies), to create two new "challenger" banks and to introduce worker representation on remuneration committees - radical proposals that do not cost government money. Another word for it, as a source close to Jon Cruddas told me is "Milibandism".

Ahead of Tony Blair's speech on Monday, to mark the 20th anniversary of his election as Labour leader, he will emphasise that he has "moved on from New Labour", but also that he is "not going back to Old Labour". A Labour spokesman told me: "This is not about looking back, this is an Ed Miliband model for 2015, it's not a 1997 model, it's not a 1975 model either."

Miliband will add: "Our programme for government is more radical and more ambitious in the change we seek, crafted for the age we are living in and the challenges we face. Moving on from a time when rising inequality was just a fact of life – or when we acted as if there is nothing we could do about markets that aren’t fair or aren’t working. Not seeing big spending as the answer. Not going back to make do and mend." 

Labour strategists are keen to contrast this rich agenda with what they regard as David Cameron's intellectual exhaustion. One told me: "They [the Tories] have run out of ideas, they have nothing left but a stale form of Thatcherism, which just wants to roll back the state in the hope of being able to offer tax cuts at some point." 

Miliband's bet is that his radical programme will resonate with an alienated electorate longing for answers to the living standards crisis. But Tories will urge caution, arguing that voters can't afford to "hand the keys back" to Labour ("the people who crashed the car") when the recovery remains fragile and the deficit is still high (Conservative strategists rightly regard the message that "the job is not done" as crucial to victory). Which of these two narratives best reflects the country's mood will determine the outcome in May 2015. 

George Eaton is political editor of the New Statesman.

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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones