Citizens in Simferopol, Ukraine watch Putin on a laptop declaring Crimea part of Russia. (Photo: Getty)
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Vlad the impatient: why timid western politics won’t wash with Putin

The world waits to see how far the fire that has been lit by Russia’s invasion of Crimea will spread in Ukraine and elsewhere.

The first Ukrainian I met was called Peter. On my first visit to Kyiv, exactly 20 years ago, Peter introduced himself to me in front of the monument to the 150,000 Jews massacred at Babi Yar. He was a retired accountant from Croydon but had been born outside Kharkiv, in rural eastern Ukraine. In 1943, when he was 16, the Red Army swept south to end the Nazi occupation. Russian soldiers dealt summarily with anyone suspected of co-operating with the Germans.

Peter was drafted. He protested. “Who is this boy?” an officer asked. A village woman replied, “His uncle was our police inspector, whom you shot in the orchard this morning.”

Peter deserted at dawn the next morning and walked 2,000 kilometres west, to Vienna. There a Wehrmacht officer found him a job in military records, writing to bereaved mothers to tell them their sons were heroes of the Reich. He arrived in England, a refugee, in 1947.

This was his first visit back to Ukraine. He looked at the Babi Yar monument strewn with roses. “And my grandfather was a Jew,” he said.

We wait to see how far the fire that has been lit by Russia’s invasion of Crimea will spread. At first our managerial government was less inclined to support Ukrainian sovereignty than it was to defend a different hearth, that of the City of London. In the end, David Cameron was persuaded, along with other EU leaders in Brussels, to announce cumulative economic sanctions if Russia refuses to talk and ultimately to withdraw its troops.

Managerial politics already looks far more reckless than it did a week ago. Leaving aside that this crisis has shown an uncanny likeness, from its first day, to the preludes of the Second World War and the Balkan wars (Hitler’s insistence on protecting ethnic Germans in the Sudetenland, Slobodan Milosevic’s on protecting ethnic Serbs in Bosnia and Kosovo), it is clear that Vladimir Putin will have Crimea, and eastern Ukraine, if he can.

But a moral imperative holds here, too. Foreign policy, at its most primitive, is predicated on a willingness to abide by agreements. And specific pacts command our actions in Ukraine: the Budapest Memorandum on Security Assurances of 1994 and Nato’s 1997 Charter on a Distinctive Partnership, which notes that “Nato allies will continue to support Ukrainian sovereignty and independence” as well as its “territorial integrity”.

Inseparable from those obligations is the willingness to bear their cost. President Obama’s threat of “significant costs” for Russia cannot be one-sided if they really are to be incurred. It will cost us all significantly to make Putin’s actions cost Russia enough to make him pull back. Referendum in Crimea; threat of secession; intimidation and provocation in eastern Ukraine; a transfer of control over events into the hands of the thuggish and militaristic – all these illustrate the true gist of his intentions.

Individuals have grasped this far faster than the international community, for it is, always, a deeply private feeling to grasp that something has changed for good and must be faced. That feeling was written on the face of Colonel Yuri Mamchur, the commander of tactical aviation at Belbek, when he marched his 300 unarmed men up the road to try to regain access to their occupied airbase; it is in the open letter of Mustafa Cemilev, a leader of Crimea’s Tatars, with its subtextual memory of Stalin’s emptying the region of 200,000 Tatars in 1944; it is in the tense expressions of Ukrainian and Crimean Tatar women protesting against the occupation of Simferopol.

The weird element of all such situations is that life goes on. From Yalta, my friend Yuri jokes on the phone – “Are you coming to visit Ukraine or Russia?” – and insists it is quiet there. In Odessa, a Russian-speaking, pro-Yanukovych city, a huge pro-Ukraine demo indicates a possibly unexpected fall of the cards, but at this moment my Odessa parents-in-law are not talking to each other (he is Ukrainian, she is from Siberia). Another relation lost his civil-service job when the government in Kyiv changed. I asked how he was taking it. I was told he was very happy, spending all his time in bed with his new lover.

Yet if the fire in Crimea is not put out, it will certainly creep across Ukraine, across other former republics, the Baltic states, Europe. At the very least, its destabilising and corrupting consequences will be dire. A pretext of “protecting” ethnic populations – be they German, Serb or Russian – is historically how it sparks. And the only way to put it out is to show that honouring our guarantees means more to us than the cost of doing so.

This article first appeared in the 12 March 2014 issue of the New Statesman, 4 years of austerity

Bennett Raglin / Getty
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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones