Activists keep riot police at bay standing on makeshift barricades on the Maidan, Kyiv, in January. Photo: Espen Rasmussen/Panon
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Ukraine: Rebirth of a nation

Bullied and humiliated by Russia, seen as a strategic buffer by the US, Ukraine is riven by corruption and deeply divided. Can it rise and free itself?

The revolution in Ukraine and the celebration, grief and apprehension it has inspired mask a fundamental misunderstanding. The country has released itself from the larcenous grip of a bullying dictator and his venal friends – but Ukraine has been a surreally corrupt parliamentary democracy, run by a lineage of serially corrupt presidents, for 23 years. So why now? And it has risen up only to fall foul of yet another bully. But why President Putin’s wildly aggressive reaction? And will it snuff out the hopeful revolt begun in Kyiv? To answer those questions, we need to acknowledge that the events of the past three months in and around the bloody crucible of Maidan Nezalezhnosti (Independence Square) in Kyiv have been only secondarily about power – though Putin’s illegal occupation of Crimea is about nothing else. And to explain that, we need to recognise that the nation of Ukraine has been misunderstood, not for months but for decades, possibly for centuries.

The historical source of the misunderstanding is the assumption that Ukraine was not a nation at all, but always a province, an administrative region, a westerly satrapy of an eastern empire whose ideology, language and aspirations were so uniform that you couldn’t get a papiros paper between Moscow, the boiler room of that ideology, and the country Russia called its “little brother”.

That attitude, expressed sometimes paternally, sometimes viciously in the tsarist period, and patronisingly and with violence throughout the Communist era – Stalin was the arch-exponent of “little brother” politics – conditioned generation upon generation of Ukrainians to see their lives in permanent thrall to an overlord. To some degree that is what Putin, a relic of that era, is still counting on to secure his ends, whatever precisely they turn out to be. In 1991 independence came: a largely romantic gesture, because romance or sentiment are all that is left when a country is reduced to folkloric subservience, as Ukraine was under communism. Afterwards Ukrainians’ historical sense of subordination, resignation and quietism persisted, as did Russia’s belief that, deep down, Ukraine was still its indivisible property. It persisted through four corrupt presidencies, increasingly weary but intact until last November, when the Maidan protests started. It was bred in the bone.

The justification for Ukraine’s sibling relationship with Russia, that Kievan Rus’ was the cradle of Russian nationhood (the Slavic population of this early-medieval state then migrated north to safer, forested regions under pressure from incursions by Turkic tribes), is a thousand years old. Later history nevertheless puts it into a less dominant perspective. Since the 12th century large parts of what is now Ukraine have been invaded or settled by Mongols, Lithuanians, Poles and Tatars and the territory has been gathered up by an array of rulers, from the Grand Duchy of Lithuania to the Crimean Khans. In 1654, foreshadowing what some have already assumed will be the eventual outcome of events on the Maidan, the leader of the Zaporozhian Cossacks, Bohdan Khmelnytsky, then battling the Polish-Lithuanian Commonwealth, pledged loyalty to the tsar: three decades later, when peace was signed, Kyiv and the Cossack lands east of the Dnieper came under Russian rule and the Ukrainian lands west of the Dnieper went to Poland. For Peter the Great’s Russia, read Vladimir Putin’s; for Poland, the European Union.

When Ukraine finally emerged in 1991 as an independent state for the first time in 354 years, it was from a history of extraordinary stagnation. (Various messy proto-independent Ukrainian states were declared after the 1917 revolution but imploded rapidly.) Under the tsars, Ukrainian language, culture and national identity had been suppressed systematically: it was known simply as “the south-west”. In the early 1920s a Soviet experiment with a policy of Ukrainianisation gave the country fixed borders and a national identity but, as Nikita Khrushchev noted later, “For Stalin, peasants were scum,” and once collectivisation began the family relationship nosedived into domestic violence.

A measure of that violence is that today, three generations after the horror of four and a half million dead in the golodomor (famine) of 1932-33, my Ukrainian relations still instinctively cram their fridges with stale bread, refusing to throw it away. In the late 1930s Stalin’s purges of the intelligentsia were nowhere deadlier than in Ukraine. From Russia’s little brother, it turned into Russia’s alternately petted and viciously battered wife, shrinking culturally to a folkloric backwater and politically to a servo-state with a handsome but vacuous Stalin-classical capital. The origins of revolt always lie in dormancy and one centralist decision, silently but deeply resented, may have been more instrumental in Ukrainians’ move towards independence than any other: the decision in 1970 to force on the country the construction of its first nuclear plant 140 kilometres north of Kyiv, at Chernobyl.

It would be insulting to say that Ukrainians have misunderstood themselves; but in the strange relationship dynamics of a horribly abused polity, it is possible – as in an abusive relationship – to become the thing you are treated as. The liberal west might have helped Ukraine to emancipate itself but instead has obstructed Ukrainians’ healthy self-view with its own misunderstandings and condescension. In August 1991 George Bush visited Kyiv to lecture listeners on the dangers of nationalism and separation. Subsequently the EU and US treated independent Ukraine with indifference, viewing it as just another newly open marketplace for everything from obsolete US hand-ploughs to mail-order brides. For years the English-speaking world has gone on calling it “the Ukraine” – the British Foreign Secretary did so last week – as if it were still a region of Russia, like the Urals or the north Caucasus.

Only when the 2004 Orange Revolution, the 2008 Russia-Georgia war and gas disputes with Russia in 2006 and 2009 kept dragging it on to the west’s foreign-policy radar did Brussels and Washington start to see its significance as a buffer between Europe and Russia. Yet even then they viewed it as no more than a commodity: a strategic chess piece, a prize of influence, a resource-rich target of western expansionism.

The result of this psychically toxic mixture of abuse, neglect, condescension and exploitation? The Ukrainian people, ethnic Ukrainians (78 per cent), ethnic Russians (17 per cent) and others, had a nation but did not – until 31 November last – start to have the confidence of nationhood.

In such an analysis, Crimea is no doubt a special case with its majority Russian population (58 per cent), but that figure has been shrinking for 50 years while the proportion of Crimeans who consider Ukraine their homeland has doubled to more than 70 per cent in the past five years. As a footnote, the 1897 census shows that, just over a century ago, the largest ethnic group in Crimea was the Tatars. So the Russian flags thrust aloft in Simferopol today are woven from thin stuff. Of more importance is Putin’s wrath at Russia having had to give up Crimea – its elegant strategic solution to Mediterranean influence, its Riviera – and rent floor space there after Ukraine separated itself, on paper at least, from the USSR.

What finally triggered Ukrainians’ confidence? President Yanukovych’s rejection of a trade and political associa­tion with the EU provides a part-answer; so do living costs and the vegetative state of the economy (Poland’s economy, slightly smaller than Ukraine’s in the early 1990s, is now more than twice its size). Yet political opportunism and vulnerability to threats from big brother Russia have been around for years, for as long as the economy has been a basket case. And the third element – corruption by the bucketload – has also been a constant of Ukrainian life for decades.

But let’s, for the sake of argument, examine what corruption means in Ukrainian terms. In the mid-1990s a friend living in Odessa asked me what I thought of his country’s prospects. I said it seemed to me that building on the foundations of the time – stagflation, ubiquitous mafia activity, dire infrastructure, astronomical fiscal crime – was like trying to fill a rusty bath full of holes. He shook his head. “It is worse,” he said. “We are an open house which is being looted while the people who live in it watch.”

Roads are another helpful metaphor. In more ways than one a journey in Ukraine can be long (the country is nearly twice as big as Germany), uncomfortable and dangerous. The standard of driving is appalling, though not quite as bad as in Russia: you are eight times more likely to die in a traffic accident in Ukraine than in the UK. The usual causes – speeding, drink-driving – are aggravated by another factor: many Ukrainians don’t pass a driving test but merely pay money to obtain a licence. The same principle applies to university places, jobs, planning decisions and judicial verdicts.

You will witness frequent fatal accidents on the roads and need to be alert for super-sized potholes, even on prestige projects such as the relatively new 480km Kyiv-Odessa highway. This is because it is common practice in public infrastructure projects for a contractor to tender for a specific quality of construction, spend a quarter or even an eighth of the value of the tender, and split the difference between himself and the minister in charge of the budget.

Similar rake-offs are practised across government. Farmers deliver their wheat to the ministry of agriculture for sale through official channels: the eventual sale price is roughly three and a half times what the farmer is paid, with most of the multiple going into ministers’ and officials’ pockets. If you fancy a secure job in a ministry there is an interview, but then you’ll also have to pay to be appointed: the going rate for a middle-ranking job is around $50,000 to the relevant minister. Family and friends will have to chip in to help.

One thing is not appalling on Ukraine’s roads and that is some of the cars. Automotive swank was part of Isaac Babel’s stories about Odessa gangsters in the 1920s – his young “king” Benya Krik drives “a red automobile with a music box for a horn playing the first march from the opera I Pagliacci” – and luxury cars were one of the first signs of business wealth in post-independence Ukraine. In Kyiv before the Maidan protests you’d have seen two-a-penny Porsches and Bentley Continentals. Maseratis and Ferrari Californias were common; for exclusivity, you had to move up a little, to a Lamborghini or a Rolls-Royce drophead coupé. The race, when “business” opportunities abound, is always to the swift. Cars are potent symbols in that realm: the wheels of fortune.

And, for two decades, business in post-Communist Ukraine has been synonymous with politics. Yanukovych’s kingmaker, the eastern oligarch Rinat Akhmetov – owner of the Shakhtar Donetsk football club, the most expensive private flat in Britain and more wealth than anyone else in Ukraine – is reported by the BBC and Ukrainian Forbes magazine to have secured 31 per cent of all state tenders in January through his businesses (though Yanukovych’s son Oleksandr trumped him, obtaining 50 per cent of contracts in the same month). Akhmetov controlled 50 deputies in parliament, and his loyalists held six positions in cabinet.

But, having supplied the private Airbus to ferry his protégé to Moscow for the cabalistic meeting with Putin at which the infant EU deal was thrown out of the pram and replaced with a rowdy Russian pact – loud promises, some threats, little money so far – Akhmetov had a change of heart when snip­ers shot and killed protesters. After Putin’s forces occupied Crimea he issued a statement asserting that “the use of force and lawless actions from outside are unacceptable”.

Parliament’s change of heart was even more decided. It removed the president from office by 328 votes to zero; after his dismissal, his own Party of the Regions followed up with a statement declaring that “full responsibility [for the violence] rests with Yanukovych and his entourage”. Many of these deputies are the same ones who, little more than a month ago, passed draconian anti-protest laws that led to the first shootings of protesters.

Which brings us back to why the Maidan revolution began.

For years Ukrainians have known that their political class is among the most self-seeking anywhere in the world. Their tolerance can even be said to have been an inevitable part of the abusive relationship dynamics I mentioned. When holding legislative and executive office not only confers access to patronage and public funds as well as immunity from prosecution, but also allows leaders control of law enforcement and the courts, and none of this seems so different from the Communist system that preceded it, it’s a reasonable reaction for the ordinary, exhausted citizen to put his head down and get on with it. In many senses the system is a continuation of the old Communist way. From the 1970s onwards few Soviet officials privately believed in Marxism-Leninism, and when these ideology-less men took power in 1991 they had nothing but cynicism and venality to offer their citizens. The former Ukrainian prime minister Pavlo Lazarenko was recently released after eight years in detention in a Californian jail for embezzling at least $100m from United Energy Systems of Ukraine, the company that he set up with one Yulia Tymoshenko. Yanukovych’s predecessor Leonid Kuchma negotiated an amnesty for himself over alleged illicit weapons sales to Iraq. Even the “honest man” of the Orange Revolution, Viktor Yushchenko, rapidly disgusted his people by enriching his family members.or years Ukrainians have known that their political class is among the most self-seeking anywhere in the world. Their tolerance can even be said to have been an inevitable part of the abusive relationship dynamics

The rot didn’t stop with cynicism, however. The combination of venality and freed markets brought with it wild lawlessness. Ukraine is a world leader in political “accidents”. The former interior minister Yuriy Kravchenko apparently killed himself with two shots to the head; the transport minister Heorhiy Kirpa (in charge of the Kyiv-Odessa highway), supposedly shot himself in the sauna of his holiday home; the opposition politicians Vyacheslav Chornovyl, Anatoly Yermak and Oleksandr Yemets all swerved off the road or drove thoughtlessly into trucks.

It adds up. It adds up to the kind of amorality described by Yulia, the young woman in the viral protest video I am a Ukrainian. It adds up to the reaction of Volodymyr Parasiuk, the 26-year-old from Lviv who picked up the microphone on the Maidan and who, as protesters carried the open coffins of victims of the violence towards the stage, demanded that they reject the opposition’s EU-brokered deal with Yanukovych – which they did. (So decisive was Parasiuk’s speech that the opposition leader Vitali Klitschko apologised to him afterwards for having shaken hands with Yanukovych.) It adds up to the words of the anonymous female Maidaner, tweeted the day the new government of unity was to be announced: “We haven’t won yet. All the politicians in power during the last ten years must go.”

This is why the Maidan backlash began when it did. These protesters are a new generation, without their parents’ resignation, grown up, despite their government’s monstrosity, with something that passes for freedom – access to the internet, television, mobility, consumer goods. They have looked west, embraced a prospect of European ideals of fairness and justice just as we begin to become blasé about these, and erupted into revolt at their denial. They are protesting for themselves; they are, I think, also protesting for their families, for their parents and grandparents, and for their nation. It is not an intellectual reaction, nor a particularly political one. It is the final, unreflecting “Enough”.

Nationalists, ultra-nationalists and the motley crew of right-wing survivalist and anti-Semitic groups represented by Svoboda (“Freedom”), Right Sector and others all made themselves visible on the Maidan. But their prominence, like that of genuine separatists or Putin’s stooges in Crimea or Kharkiv, could – with tactful handling –have been diminished to the margins where, even in the most balanced societies, they will always exist. The nationalism of most Maidaners is that of the core of Ukrainians who, from the 18th century onwards, when Johann Gottfried von Herder, the pastor of nationalism, declared that their country would become the new Greece “for the blueness of its sky”, began to cultivate a sense of nation as a cultural, literary and social rebuttal of their suppressed status.

All this is now significantly more complicated by Putin’s invasion of Crimea. We should have foreseen it; the abusive partner never wants to let the other one go; or, put it another way, Putin’s very Soviet cynicism understands how little the west wants to take him on. But we can’t anticipate everything. There were suspicions, however, that he would act after the Olympics were done.

What we must now do in the Europe to whose values the new generation of Ukrainians aspires is, yes, be sympathetic bankers, tactful facilitators, members of a vigorous effort (bilateral, if Putin withdraws, which I don’t think he will) to aid the belated emergence of the independent nation that was created, but in name only, 23 years ago. What we must not do is fail to give strong support, and so embitter Ukraine’s new-found belief in European ideals. We must not, from neglect or pious realpolitik, act as we did previously and let it slip back into its old abusive relationship and subservience, subject to Putin’s violent but oddly fey muscle-flexing. That includes not allowing the Russian president to go a metre further towards occupying eastern Ukraine. Yet when the wind carries away the smoke, the task won’t be achieved by filling a power vacuum in Kyiv with a temporary government of national unity or with new elections featuring many of the same old candidates. The Maidaners know it. It is why they have said they will not leave, and that all the politicians of the past ten years must go.

I believe a majority of Ukrainians know that, too. They know that it’s a moral vacuum they need to get rid of in their country. That is the only vacuum that matters. Understand this, and you – concerned outsider, careful diplomat, pragmatic politician, deep-thinking strategist, denizens of all shades of eastern and western foreign policy – will understand what needs to happen next in the nation of Ukraine.

Julian Evans is a travel writer and biographer

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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

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The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

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The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

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It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge