Sayeeda Warsi with her mock frontpage on ITV's The Agenda tonight.
Show Hide image

Tory class war continues as Sayeeda Warsi calls for end to "Eton Mess"

The Tory Foreign Office minister backs Michael Gove and produces mock frontpage with the headline "Number 10 takes Eton Mess off the menu".

Two days after the FT published its interview with Michael Gove in which the Education Secretary described the number of Old Etonians in David Cameron's inner circle as "ridiculous" and "preposterous",  the Tory class war shows no sign of ending. David Cameron is reported to have given Gove "a right royal bollocking" over his comments and it looks as if he'll also have to have a stern word with Sayeeda Warsi.

On tonight's edition of ITV's The Agenda, the Foreign Office minister will join Gove on the barricades when she produces a mock frontpage (featuring OEs Cameron, Jo Johnson, Oliver Letwin and Ed Llewellyn)  with the headline "Number 10 takes Eton Mess off the menu". Even by the standards of Warsi, a minister renowned for going off message, it's a remarkably provocative intervention. She will tell the programme: "Michael was making an incredibly serious point that it can’t be right that the 7 per cent of kids who go to independent school end up at the top tables, not just of politics, but banking, and law, and every other profession, and that what Michael wants to create is a first class, world class state system which means that in future years you will have more pupils from state schools, people like me, around the cabinet table, and in that I fully support Michael Gove."

The more one reads Warsi's headline, the worse it gets for Cameron. How is he supposed to take "Eton Mess" off the menu when he's part of it? Resign? If Warsi was a New Labour minister, I expect resigning is precisely what she'd be ordered to do tomorrow morning.

As Ed Miliband prepares to respond to George Osborne's Budget by declaring that this is a recovery "for the few, not the many", it's hard to think of a worse possible backdrop for the Tories. By denouncing Cameron's "Eton Mess", Warsi has done Labour's spinners work for them. There couldn't be a more perfect attack line for Miliband to store for Wednesday afternoon.

George Eaton is political editor of the New Statesman.

Getty
Show Hide image

The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

0800 7318496