The image tweeted by Conservative chairman Grant Shapps last night.
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The Tories' bingo poster spoils Osborne's morning

The Chancellor is forced to comment on the patronising image in every broadcast interview.

For George Osborne, yesterday's Budget was a shambles-free occasion, with most of the changes he announced welcomed by the media and Labour unable to attack any specific measure (focusing instead on the continuing decline in living standards). But the Chancellor's morning has been marred by a remarkably inept poster tweeted by Conservative chairman Grant Shapps last night. 

In reference to the cuts in bingo tax and beer duty announced in the Budget, it declares that the Tories are helping "hardworking people do more of the things they enjoy" - an astonishingly patronising line that treats "working people" ("they") as a foreign breed. Robert Halfon, the MP for Harlow, who led the campaign for a cut in bingo duty, must have had his head in his hands. (The familiar claim that the party is for "hardworking people" reminds me of Margaret Thatcher on power: "Being powerful is like being a lady. If you have to tell people you are, you aren't.")

Even Danny Alexander, whom Lib Dems accuse of going "native" at the Treasury, was moved to rare criticism, telling Newsnight: “I thought it was a spoof at first, it’s just pretty extraordinary. It may be our Budget but it’s their words, I think it’s rather patronising." 

As a result, Osborne has been asked to comment on the poster in every broadcast interview he's done this morning in just the kind of distraction from the "core message" that politcians loathe. He attempted to dismiss the row as "a campaign whipped up by Labour" but that conveniently ignores that it was conservative journalists, including Michael Gove's wife Sarah Vine (who tweeted "Please tell me this is not real"), who led the charge

While the furore hardly complains with the aftermath of the 2012 Budget, when Osborne was universally derided for raising taxes on pasties, pensioners, churches and charities, while cutting them for the top 1 per cent, it's still a mess he could have done without. Little wonder that the Tories are now desperately claiming that the poster was merely a "one-off tweet by the party chairman". 

George Eaton is political editor of the New Statesman.

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A small dose of facts could transform Britain's immigration debate

While "myth-busting" doesn't always work, there is an appetite for a better informed conversation than the one we're having now. 

For some time opinion polls have shown that the public sees immigration as one of the most important issues facing Britain. At the same time, public understanding of the economic and social impacts of immigration is poor and strongly influenced by the media: people consistently over-estimate the proportion of the population born outside the UK and know little about policy measures such as the cap on skilled non-EU migration. The public gets it wrong on other issues too - on teenage pregnancy, the Muslim population of the UK and benefit fraud to name just three. However, in the case of immigration, the strength of public opinion has led governments and political parties to reformulate policies and rules. Theresa May said she was cracking down on “health tourists” not because of any evidence they exist but because of public “feeling”. Immigration was of course a key factor in David Cameron’s decision to call a referendum on the UK’s membership with the EU and has been central to his current renegotiations.  

Do immigration facts always make us more stubborn and confused?

The question of how to both improve public understanding and raise the low quality of the immigration debate has been exercising the minds of those with a policy and research interest in the issue. Could the use of facts address misconceptions, improve the abysmally low quality of the debate and bring evidence to policy making? The respected think tank British Future rightly warns of the dangers associated with excessive reliance on statistical and economic evidence. Their own research finds that it leaves people hardened and confused. Where does that leave those of us who believe in informed debate and evidence based policy? Can a more limited use of facts help improve understandings and raise the quality of the debate?

My colleagues Jonathan Portes and Nathan Hudson-Sharp and I set out to look at whether attitudes towards immigration can be influenced by evidence, presented in a simple and straightforward way. We scripted a short video animation in a cartoon format conveying some statistics and simple messages taken from research findings on the economic and social impacts of immigration.

Targeted at a wide audience, we framed the video within a ‘cost-benefit’ narrative, showing the economic benefits through migrants’ skills and taxes and the (limited) impact on services. A pilot was shown to focus groups attended separately by the general public, school pupils studying ‘A’ level economics and employers.

Some statistics are useful

To some extent our findings confirm that the public is not very interested in big statistics, such as the number of migrants in the UK. But our respondents did find some statistics useful. These included rates of benefit claims among migrants, effects on wages, effects on jobs and the economic contribution of migrants through taxes. They also wanted more information from which to answer their own questions about immigration. These related to a number of current narratives around selective migration versus free movement, ‘welfare tourism’ and the idea that our services are under strain.

Our research suggests that statistics can play a useful role in the immigration debate when linked closely to specific issues that are of direct concern to the public. There is a role for careful and accurate explanation of the evidence, and indeed there is considerable demand for this among people who are interested in immigration but do not have strong preconceptions. At the same time, there was a clear message from the focus groups that statistics should be kept simple. Participants also wanted to be sure that the statistics they were given were from credible and unbiased sources.

The public is ready for a more sophisticated public debate on immigration

The appetite for facts and interest in having an informed debate was clear, but can views be changed through fact-based evidence? We found that when situated within a facts-based discussion, our participants questioned some common misconceptions about the impact of immigration on jobs, pay and services. Participants saw the ‘costs and benefits’ narrative of the video as meaningful, responding particularly to the message that immigrants contribute to their costs through paying taxes. They also talked of a range of other economic, social and cultural contributions. But they also felt that those impacts were not the full story. They were also concerned about the perceived impact of immigration on communities, where issues become more complex, subjective and intangible for statistics to be used in a meaningful way.

Opinion poll findings are often taken as proof that the public cannot have a sensible discussion on immigration and the debate is frequently described as ‘toxic’. But our research suggests that behind headline figures showing concern for its scale there may be both a more nuanced set of views and a real appetite for informed discussion. A small dose of statistics might just help to detoxify the debate. With immigration a deciding factor in how people cast their vote in the forthcoming referendum there can be no better time to try.