Liberal Democrat MP Lorley Burt walks on stage wearing a Nigel Farage mask at the party's spring conference in York. Photograph: Getty Images.
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Clegg and Farage need to reach beyond their bases

The average British voter is not convinced by the case for the EU, nor persuaded that we would be better off out.

Both Nick Clegg and Nigel Farage should be able to profit from their two-legged encounter, which kicks off this evening, but the event will also highlight the challenges which both parties face in winning this argument with the British public as a whole. For Ukip, the event is a sign of their growing mainstream political status. Challenges to debate tend to be issued by underdogs but, as with Gordon Brown issuing a challenge to opposition leader David Cameron in 2010, the office-holder can be the underdog.

The Deputy Prime Minister challenging a party leader with no Commons seats at all reflects the political reality that the Liberal Democrats are the underdogs in the European elections. In 2009, the Lib Dems came fourth and Ukip second, even when both parties were in opposition. In 2014, Ukip is confident its bid to top the poll can succeed, while a realistic Lib Dem ambition will be to secure enough support to hold off a Green challenge for fourth place. 

Clegg challenged Farage to these debates about Europe, but this means that he has challenged Ukip to a debate about immigration too. Nigel Farage will certainly want to make this a debate about immigration. The Ukip leader believes that the public care more about immigration than Europe. He is right about that - especially when it comes to those considering voting for his party.

For both Clegg and Farage, the debate offers an opportunity to play to their respective bases of support - on both issues. The question is whether either can reach beyond that. About one in four people will always prefer Clegg's unambiguously pro-European "party of in" stance to the UKIP bid to exit the club. These voters are comfortable with current levels of immigration too, and often struggle to see why anybody should worry about the benefits that it brings. About one in four people are convinced that Nigel Farage is right that Britain has no choice but to leave, and are determined to see immigration at the lowest possible level. Most of this group would want to close the borders if they could.

But that leaves most people open to persuasion, neither committed to Team Nick or Team Nigel. The average British voter is not convinced by the case for the EU, nor persuaded that we would be better off out. In a referendum tomorrow, the vote would be pretty evenly split. While almost half of voters say they know for sure how they will vote in a referendum, most say they could change their minds. When asked about Britain's long-term position, only 28 per cent want to leave the club. Meanwhile, 55 per cent say they would like to stay in the EU, though most of this group would like to see David Cameron successfully negotiate to reduce Brussels' powers. Seventeen per cent don't know. Beyond the "pro" and "anti" European tribes, the British public is open-minded and up for grabs.

Clegg's challenge is to make the liberal argument make sense beyond those groups - particularly graduates, younger voters and Londoners - who begin strongly disposed to his side of the argument. Perhaps less noticed is that Ukip face a similar challenge, or a reverse mirror image of that facing pro-European liberals. Though Ukip's self-image is one of offering a populist common sense challenge to the political elite, authoritative new research, by the academics Rob Ford and Matthew Goodwin, shows that they are not a "catch-all" populist party, but rather the party with the most distinctive sociological profile of all. The Ukip vote is older, more male, more working-class and more likely to have left school at 16. The party's messages resonate with these "left behind" voters - but have much more trouble connecting with Britons born after 1966.

Tactically, it could be argued that neither Clegg nor Farage needs to reach out much when it comes to a pre-European elections face-off.  After all, only one-third of the electorate will participate in May's vote. Preaching to the already-converted can be enough in a low participation, low stakes and low salience election. 

But, strategically, both men should realise that this is not enough if they want to engage and try to win the bigger, contested arguments about the national interest: whether Britain is better off in or out; whether the EU can be reformed to better reflect our interests and values, or whether that is a quixotic quest; whether the British could decide that EU free movement is a two-way street worth keeping, or at least a price worth paying. 

These issues will not be settled by this initial skirmish at the European election hustings, nor by the European elections themselves. Both Clegg and Farage are interested in winning the public argument about Britain's future: they each need to try to reach out to the unpersuaded majority too.

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.

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Our union backed Brexit, but that doesn't mean scrapping freedom of movement

We can only improve the lives of our members, like those planning stike action at McDonalds, through solidarity.

The campaign to defend and extend free movement – highlighted by the launch of the Labour Campaign for Free Movement this month – is being seen in some circles as a back door strategy to re-run the EU referendum. If that was truly the case, then I don't think Unions like mine (the BFAWU) would be involved, especially as we campaigned to leave the EU ourselves.

In stark contrast to the rhetoric used by many sections of the Leave campaign, our argument wasn’t driven by fear and paranoia about migrant workers. A good number of the BFAWU’s membership is made up of workers not just from the EU, but from all corners of the world. They make a positive contribution to the industry that we represent. These people make a far larger and important contribution to our society and our communities than the wealthy Brexiteers, who sought to do nothing other than de-humanise them, cheered along by a rabid, right-wing press. 

Those who are calling for end to freedom of movement fail to realise that it’s people, rather than land and borders that makes the world we live in. Division works only in the interest of those that want to hold power, control, influence and wealth. Unfortunately, despite a rich history in terms of where division leads us, a good chunk of the UK population still falls for it. We believe that those who live and work here or in other countries should have their skills recognised and enjoy the same rights as those born in that country, including the democratic right to vote. 

Workers born outside of the UK contribute more than £328 million to the UK economy every day. Our NHS depends on their labour in order to keep it running; the leisure and hospitality industries depend on them in order to function; the food industry (including farming to a degree) is often propped up by their work.

The real architects of our misery and hardship reside in Westminster. It is they who introduced legislation designed to allow bosses to act with impunity and pay poverty wages. The only way we can really improve our lives is not as some would have you believe, by blaming other poor workers from other countries, it is through standing together in solidarity. By organising and combining that we become stronger as our fabulous members are showing through their decision to ballot for strike action in McDonalds.

Our members in McDonalds are both born in the UK and outside the UK, and where the bosses have separated groups of workers by pitting certain nationalities against each other, the workers organised have stood together and fought to win change for all, even organising themed social events to welcome each other in the face of the bosses ‘attempts to create divisions in the workplace.

Our union has held the long term view that we should have a planned economy with an ability to own and control the means of production. Our members saw the EU as a gravy train, working in the interests of wealthy elites and industrial scale tax avoidance. They felt that leaving the EU would give the UK the best opportunity to renationalise our key industries and begin a programme of manufacturing on a scale that would allow us to be self-sufficient and independent while enjoying solid trading relationships with other countries. Obviously, a key component in terms of facilitating this is continued freedom of movement.

Many of our members come from communities that voted to leave the EU. They are a reflection of real life that the movers and shakers in both the Leave and Remain campaigns took for granted. We weren’t surprised by the outcome of the EU referendum; after decades of politicians heaping blame on the EU for everything from the shape of fruit to personal hardship, what else could we possibly expect? However, we cannot allow migrant labour to remain as a political football to give succour to the prejudices of the uninformed. Given the same rights and freedoms as UK citizens, foreign workers have the ability to ensure that the UK actually makes a success of Brexit, one that benefits the many, rather than the few.

Ian Hodon is President of the Bakers and Allied Food Workers Union and founding signatory of the Labour Campaign for Free Movement.