UKIP needs to learn to manage expectations

After Farage's promise to "cause an earthquake", anything less than first in the European elections will be deemed a failure - and the polls suggest Labour may well win.

For months, the default assumption in Westminster and at the bookmakers has been that UKIP will win the European elections in May. It is a belief that Nigel Farage has done much to encourage, regularly promising to "cause an earthquake" by vanquishing Labour and the Tories. The polls, however, continue to tell a stubbornly different story. All three of the surveys conducted in the last month (by YouGov, Survation and ICM) have shown Labour in front, with today's ICM poll for the Guardian putting UKIP down in third place on 20 per cent, with the Tories on 25 per cent and Labour on 35 per cent (although it is worth noting that ICM's decision to discount the preferences of 50 per cent of those who didn't vote last time may have artificially depressed UKIP's share). 

UKIP figures insist they are not fazed by these figures, pointing out that the party traditionally gains heavily once the campaign proper begins. In the case of 2009 European elections, it only moved into second place a few weeks before polling day. On 8 May 2009, a YouGov poll put them on just 7 per cent, 15 points behind Labour and 12 points behind the Lib Dems. But by 3 June 2009, the day before the election, they were on 18 per cent, two points ahead of Labour and three points ahead of the Lib Dems. They eventually polled 16.5 per cent, finishing 0.8 per cent ahead of Labour. 

But while the same may be true this time round, some are rightly beginning to ask whether the party has failed to manage expectations. My own prediction has long been for a narrow Labour victory, with Miliband's party benefiting from simultaneous elections in all 32 London boroughs and all 36 metropolitan boroughs, areas where its core vote is strongest. Unlike in 2009, when UKIP was far less well known, it will not enjoy such a large publicity surge, or be able to exploit the expenses scandal, which broke just a few weeks before polling day. the year has not started as they would have wanted. In addition, while Farage has long vowed to turn the election into a referendum on Romanian and Bulgarian immigration, the dearth of migrants since the transitional controls were lifted on 1 January means he may find it harder to do so.

The danger for UKIP is that, owing to Farage's loose rhetoric, finishing second will now be viewed as a failure. As party donor Stuart Wheeler astutely observed in an interview with the New Statesman last year, "I’m getting slightly nervous because people seem to be so confident we’ll win, it will almost look like a failure if we don’t." There are signs that some in the party now recognise the need to engage in some shrewd expectation management. Rather than echoing Farage's prediction of an "earthquake", UKIP's new director of communications, former Daily Express columnist Patrick O'Flynn, is speaking of how the elections will be "a tough fight" and the party takes "nothing for granted". He would be wise to encourage his leader to adopt a similarly modest tone. 

The same should apply to the party's likely performance in the Wythenshawe and Sale East by-election on Thursday. Again, largely thanks to Farage, the belief that UKIP is on the brink of a parliamentary breakthrough (including, or even especially, in Labour-held seats) has been planted in the minds of Westminster pundits and betmakers. Toby Young, for instance, recently wrote:

It will be enormously helpful if Ukip wins the forthcoming by-election in the constituency of Wythenshawe and Sale East. That is not as far-fetched as you might think, as Mike Smithson points out in this post for PoliticalBetting.com. Since 2011, Ukip have come second in five by-elections – Eastleigh, South Shields, Barnsley Central, Rotherham and Middlesbrough – and the party did well in local elections in Wythenshawe and Sale East in 2012. Last night, Lord Ashcroft tweeted that betting on the outcome of the by-election had been temporarily suspended, suggesting that the bookies were busy recalculating the odds of a Ukip victory after several large bets had been placed on precisely that outcome.

The extent to which these forecasts were off-target was revealed when a poll by Lord Ashcroft put Labour 46 points ahead of Farage's party.

To finish second in a seat where it polled just 3 per cent in 2010 would be a significant achievement for UKIP. But somehow the party has allowed itself to be placed in a position where anything less than first is deemed a failure. If it is to retain momentum, it needs this to change. Indeed, it is when UKIP learns to play the expectations game that we will know it has truly arrived as a professional political party.

Nigel Farage will have some explaining to do if UKIP finishes second in the European elections. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Not since the Thatcher years have so many Tory MPs been so motivated by self-interest

Assured of an election win, backbenchers are thinking either advancing up the greasy pole, or mounting it for the first time. 

One hears despair from Labour not just about probable defeat, but from MPs who felt they had three years to improve the party’s fortunes, or to prepare for personal oblivion. In the Conservative Party, matters seem quite the opposite. Veterans of the 1983 election recall something similar: a campaign fought in the absolute certainty of winning. Theresa May talked of putting the interests of the country first when she engineered the poll, and one must believe she was sincere. However, for those expecting to be Tory MPs after 8 June there are other priorities. Theirs is not a fight for the national interest, because that for them is a foregone conclusion. It is about their self-interest: either advancing up the greasy pole, or mounting it for the first time. They contemplate years ahead in which to consolidate their position and, eventually, to shape the tone and direction of the party.

The luxury of such thoughts during a campaign comes only when victory is assured. In 1983 I worked for a cabinet minister and toured marginal seats with him. Several candidates we met – most of whom won – made it clear privately that however important it was to serve their constituents, and however urgent to save the country from the threats within what the late Gerald Kaufman later called “the longest suicide note in history”, there was another issue: securing their place in the Thatcher revolution. Certain they and their party would be elected in the aftermath of the Falklands War, they wanted their snout in the trough.

These are early days, but some conver­sations with those heading for the next House of Commons echo the sentiments of 1983. The contemporary suicide note has not appeared, but is keenly awaited. Tories profess to take less notice of opinion polls than they once did – and with good reason, given the events of 2015 and 2016 – but ­imagine their party governing with a huge majority, giving them a golden opportunity to advance themselves.

Labour promises to change the country; the Liberal Democrats promise to force a reconsideration of Brexit; Ukip ­promises to ban the burqa; but the Tories believe power is theirs without the need for elaborate promises, or putting any case other than that they are none of the above. Thus each man and woman can think more about what the probability of four or five further years in the Commons means to them. This may seem in poor taste, but that is human nature for you, and it was last seen in the Labour Party in about 2001.

Even though this cabinet has been in place only since last July, some Tory MPs feel it was never more than an interim arrangement, and that some of its incumbents have underperformed. They expect vacancies and chances for ministers of state to move up. Theresa May strove to make her team more diverse, so it is unfortunate that the two ministers most frequently named by fellow Tories as underachievers represent that diversity – Liz Truss, the Lord Chancellor, who colleagues increasingly claim has lost the confidence of the judiciary and of the legal profession along with their own; and Sajid Javid, the Communities Secretary, whom a formerly sympathetic backbencher recently described to me as having been “a non-event” in his present job.

Chris Grayling, the Transport Secretary, was lucky to survive his own stint as lord chancellor – a post that must surely revert to a qualified lawyer, with Dominic Grieve spoken of in that context, even though, like all ardent Remainers in the government, he would be expected to follow the Brexit line – and the knives are out for him again, mainly over Southern Rail but also HS2. David Gauke, the Chief Secretary to the Treasury, and the little-known Ben Gummer, a Cabinet Office minister, are tipped for promotion with Grieve if vacancies arise: that all three are white men may, or may not, be a consideration.

Two other white men are also not held in high regard by colleagues but may be harder to move: Boris Johnson, whose conduct of the Foreign Office is living down to expectations, and Michael Fallon, whose imitation of the Vicar of Bray over Brexit – first he was for it, then he was against it, and now he is for it again – has not impressed his peers, though Mrs May considers him useful as a media performer. There is also the minor point that Fallon, the Defence Secretary, is viewed as a poor advocate for the armed forces and their needs at a time when the world can hardly be called a safe place.

The critical indicator of how far personal ambition now shapes the parliamentary Tory party is how many have “done a Fallon” – ministers, or aspirant ministers, who fervently followed David Cameron in advising of the apocalyptic results of Brexit, but who now support Theresa May (who is also, of course, a reformed Remainer). Yet, paradoxically, the trouble Daniel Hannan, an arch-Brexiteer and MEP, has had in trying to win selection to stand in Aldershot – thanks to a Central Office intervention – is said to be because the party wants no one with a “profile” on Europe to be added to the mix, in an apparent attempt to prevent adding fuel to the fire of intra-party dissent. This may appease a small hard core of pro-Remain MPs – such as Anna Soubry, who has sufficient talent to sit in the cabinet – who stick to their principles; but others are all Brexiteers now.

So if you seek an early flavour of the next Conservative administration, it is right before you: one powering on to Brexit, not only because that is what the country voted for, but because that is the orthodoxy those who wish to be ministers must devotedly follow. And though dissent will grow, few of talent wish to emulate Soubry, sitting out the years ahead as backbenchers while their intellectual and moral inferiors prosper.

Simon Heffer is a columnist for the Daily and Sunday Telegraphs

Simon Heffer is a journalist, author and political commentator, who has worked for long stretches at the Daily Telegraph and the Daily Mail. He has written biographies of Thomas Carlyle, Ralph Vaughan Williams and Enoch Powell, and reviews and writes on politics for the New Statesman

This article first appeared in the 27 April 2017 issue of the New Statesman, Cool Britannia 20 Years On

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