PMQs review: Miliband needs to offer more than lists of statistics

The danger for Miliband is that his "cost-of-living" attack will be blunted as the economic recovery accelerates. Labour must offer a bigger vision.

In his final question at today's PMQs (the last of the year), Ed Miliband derided David Cameron for reeling off "lists of statistics" (1.2 million more people in work, 24 million people out of tax, a record 30 million people in employment and so on), rather than answering his questions. The line prompted jeers from Tory MPs because Miliband had spent much of the session highlighting his own stats of choice: energy bills up by £70, childcare costs up by £300, average wages down by £364.

All were designed to reinforce Labour's message that Cameron is presiding over a "cost-of-living crisis" but today's session highlighted the danger for Miliband in relying on this line of attack. With the economy growing at its fastest rate since the crisis and unemployment falling rapidly, Cameron will be able to point to ever more progress as the election draws closer. Wages will likely start rising faster than inflation next year, the UK economy will pass its pre-recession peak and employment will continue to surge.

The risk for Labour is that just as its "too far, too fast" critique of the cuts lost potency after growth returned (polls show that voters now believe cuts are good for the economy), so its "cost-of-living" attack will weaken as the public begin to feel the benefits of the recovery. Having been forced to retire his 'flatlining' hand gesture, Ed Balls may soon be forced to do the same with his new 'finger down' (in reference to the fall in living standards). Rather than trying to win a stats war with Cameron, Miliband need to focus on fleshing out his vision of a different kind of economy and a more equal society. It is this that will convince voters that Labour represents a genuine alternative, regardless of the progress Cameron can point to.

The session was also notable for a new attempt by Cameron to drive a wedge between Miliband and Balls. He declared at one point: "Ah – we’ve got a new hand gesture from the shadow chancellor! I’d have thought after today’s briefing in the papers the hand gesture from the shadow chancellor would be 'bye bye' – you don’t need it to be Christmas to know you’re sitting next to a turkey!" The political logic behind these constant attacks is that the more the Tories deride Balls, the harder it becomes for Miliband to move him should he decide that Labour needs a new messenger as well as a new message. But while Miliband is undoubtedly ruthless enough to move Balls, the odds are still on him remaining shadow chancellor until the election.

The other significant moment came when Cameron was asked about allegations that Northern Ireland Secretary Theresa Villiers broke the ministerial code while at Transport by meeting a lobbyist campaigning for a £400m railway depot in Hertfordshire. He replied by saying that he had seen a copy of the cabinet secretary's response and that it would be published "in the next few days". With parliament breaking up for recess tomorrow, Labour is now demanding that the findings are published "immediately".

George Eaton is political editor of the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.