Osborne's Autumn Statement was a nod to the north

Littered throughout the speech were references to northern towns and how they will benefit from the coalition's policies.

George Osborne wants to create "a job-rich recovery for all" and it was very evident from the Autumn Statement that the Chancellor is well aware of the electoral challenges his party faces at the next election. Littered throughout the speech were references to northern towns.

On job creation:

"But they now expect the total number of jobs to rise by 400,000 this year. And this is being felt right across the country - since 2010 the number of jobs in Carlisle and on the Wirral, from Selby to South Tyneside - have all grown faster than in London."

On housing:

"So this week we are announcing a billion pounds of loans to unblock large housing developments on sites in Manchester and Leeds and across the country."

On fuel duty:

"I've had further representations from many Honourable Friends, from the Member for Blackpool North and Cleveleys, to the Member for Argyll and Bute, and of course, the Member for Harlow who is such a champion of the people he represents."

These references are important. If the Conservatives are to stand any sort of chance at the next election, then broadening the appeal of the party to people living in cities and towns in the north and the midlands is absolutely critical.

A recent YouGov survey showed that an overwhelming majority of voters in the north support Conservative policies - cutting net immigration, the benefits cap, Help to Buy. But when asked which party they would consider voting for, one in four said they would NEVER consider voting Tory. Looking at the marginal seats that the Conservatives will be targeting, you start to see the problem. Bolton West, Oldham East, Wirral South and Rochdale to name just four are in the Tory cross hairs.

Broadening the appeal of the Conservatives beyond their south eastern heartlands is not going to be easy. There's no such thing as a silver bullet or a quick fix solution to the fact that the Tory vote has been dwindling for decades. But the Tory Party has shown itself over time to be thoroughly capable of adapting to broaden its base.

People often criticise the Chancellor for putting politics above economics. Yesterday's speech shows that you can combine a sensible economic approach - bringing down the deficit, weaning us off our debt addiction, creating the conditions for businesses to thrive - with a nod to one of the most significant political challenges facing the Conservatives - appealing to voters in the urban north.

Nick Faith is head of communications at Policy Exchange

The Anthony Gormley 'Angel of the North' sculpture overlooks the match between Gateshead and Esh Winning on May 2, 2013 in Gateshead. Photograph: Getty Images.

Nick Faith is Director of Communications at Policy Exchange

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Brexit has transformed Nicola Sturgeon into a defender of the status quo

First Minister Nicola Sturgeon is saying the right things, but she may not be able to deliver.

Since 2014, Scotland has been split between "neverenders" who constantly agitate for another vote on independence, and those who complain of referendum fatigue.

This latter emotion appeared to be in the ascendancy during the EU referendum last week, when Scottish voters failed to turn out in large enough numbers to push the Remain vote over the 50% threshold. 

And First Minister Nicola Sturgeon has framed her arguments accordingly. 

Speaking on the Andrew Marr Show, the Scottish National Party leader portrayed herself as battling for the status quo and declared "independence is not my starting point". 

Describing the process of leaving the European Union as "deeply damaging", she said: "The status quo we voted for doesn't exist."

Sturgeon said there was "no vacuum of leadership in Scotland" and added: "My priority is to seek to protect Scotland's interests in uncharted territory."

As well as redefining Scottish independence, Sturgeon is attempting to redefine the rules of the debate. Quizzed on whether she could actually take a unilateral approach to negotiations, she claimed: "The reality is there are no rules, there is no precedent. What will happen from here on in is a matter of negotiation."

Batting away reports that Brussels would not want to sit down with her, she again outlined plans to meet with EU institutions over the coming weeks. 

There is no doubt the First Minister has captured the zeitgeist in Scotland, the most Europhile part of the UK. A full 62 per cent of voters opted to remain in the EU, compared to the UK average of 48.1 per cent. 

But even as she vows to protect the status quo, Sturgeon may find the practical details of "protecting Scotland's interests" are a stumbling block. 

She was unable to say much more about the currency question apart from suggesting it was a "moral issue", and that the borders question would affect Northern Ireland as well. 

During the Scottish referendum, Sturgeon and her colleagues tried to play down the prospect of land borders and an adoption of the euro. Whether Scottish voters' attachment to the EU could include such impositions remains to be seen.