Osborne's Autumn Statement was a nod to the north

Littered throughout the speech were references to northern towns and how they will benefit from the coalition's policies.

George Osborne wants to create "a job-rich recovery for all" and it was very evident from the Autumn Statement that the Chancellor is well aware of the electoral challenges his party faces at the next election. Littered throughout the speech were references to northern towns.

On job creation:

"But they now expect the total number of jobs to rise by 400,000 this year. And this is being felt right across the country - since 2010 the number of jobs in Carlisle and on the Wirral, from Selby to South Tyneside - have all grown faster than in London."

On housing:

"So this week we are announcing a billion pounds of loans to unblock large housing developments on sites in Manchester and Leeds and across the country."

On fuel duty:

"I've had further representations from many Honourable Friends, from the Member for Blackpool North and Cleveleys, to the Member for Argyll and Bute, and of course, the Member for Harlow who is such a champion of the people he represents."

These references are important. If the Conservatives are to stand any sort of chance at the next election, then broadening the appeal of the party to people living in cities and towns in the north and the midlands is absolutely critical.

A recent YouGov survey showed that an overwhelming majority of voters in the north support Conservative policies - cutting net immigration, the benefits cap, Help to Buy. But when asked which party they would consider voting for, one in four said they would NEVER consider voting Tory. Looking at the marginal seats that the Conservatives will be targeting, you start to see the problem. Bolton West, Oldham East, Wirral South and Rochdale to name just four are in the Tory cross hairs.

Broadening the appeal of the Conservatives beyond their south eastern heartlands is not going to be easy. There's no such thing as a silver bullet or a quick fix solution to the fact that the Tory vote has been dwindling for decades. But the Tory Party has shown itself over time to be thoroughly capable of adapting to broaden its base.

People often criticise the Chancellor for putting politics above economics. Yesterday's speech shows that you can combine a sensible economic approach - bringing down the deficit, weaning us off our debt addiction, creating the conditions for businesses to thrive - with a nod to one of the most significant political challenges facing the Conservatives - appealing to voters in the urban north.

Nick Faith is head of communications at Policy Exchange

The Anthony Gormley 'Angel of the North' sculpture overlooks the match between Gateshead and Esh Winning on May 2, 2013 in Gateshead. Photograph: Getty Images.

Nick Faith is Director of Communications at Policy Exchange

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Have voters turned against globalisation? It depends how you describe it

Brits are more positive about diversity than Sweden. 

New research shows that citizens across Europe are pessimistic about the future, distrustful of government and other political institutions, ambivalent at best about multiculturalism, and increasingly sceptical about the role of the European Union.

We wanted to understand the extent to which Europe’s citizens favour a "closed" rather than an "open" outlook and perspective on politics, economics and society. Making globalisation work for ordinary people in the developed world is one of the defining challenges of the 21st century. Globalisation’s popularity and political viability is both a pre-condition and a consequence of making it work, but mainstream politicians seem to be failing to persuade us to embrace it, to the detriment of democratic institutions and norms, as well as their own careers.

The decision of the British people to leave the European Union has been perceived as yet another step back from globalisation and a rejection of an "open" outlook that favours international co-operation in favour of a more closed, inward-looking national debate.

There’s certainly a strong element of truth in this explanation. The referendum campaign was deeply divisive, with the Leave campaign playing heavily on concerns over immigration, refugees and EU enlargement. As a consequence, the "liberal" Leavers – those who wanted to leave but favoured a continuing a close economic relationship with the EU along with free movement of labour – appear to have been side-lined within the Conservative party.

Our results are by no means uplifting, but it’s not all doom and gloom. While there’s no doubt that opposition to certain features and consequences of globalisation played an important role in driving the Leave vote, Brits as a whole are just as open, outward-looking and liberal-minded, if not more so, than many of our European neighbours.

First, we asked respondents in all six countries the following:

“Over recent decades the world has become more interconnected. There is greater free trade between countries and easier communication across the globe. Money, people, cultures, jobs and industries all move more easily between countries

“Generally speaking, do you think this has had a positive or negative effect?”

Respondents were asked to consider the effects at four levels: Europe as a whole, their country, their local area, and their own life.

Overall, British voters are overwhelmingly positive about globalisation when described in this way - 58 per cent think it has benefited Europe and 59 per cent think it has benefited Britain. More than half (52 per cent) think it has benefited their local area, and 55 per cent think it has benefited their own life.

One might respond that this question skates over questions of immigration and multiculturalism somewhat, which are the most controversial features of globalisation in the UK. Therefore, we asked whether respondents thought that society becoming more ethnically and religiously diverse had changed it for the better or for the worse.

Overall, 41 per cent said that ethnic and religious diversity had changed British society for the better, while 32 per cent said it had changed for the worse. That’s a net response of +9, compared to -25 in France, -13 in Germany, and -17 in Poland. Brits are even more positive about ethnic and religious diversity than Sweden (+7) – only Spanish respondents were more positive (+27).

There’s a long way to go before ordinary people across the developed world embrace globalisation and international cooperation. Despite the apparent setback of Brexit, the UK is well-placed politically to take full advantage of the opportunities our increasingly inter-connected world will present us with. It would be a mistake to assume, in the wake of the referendum, that the British public want to turn inwards, to close themselves off from the rest of the world. We’re an open, tolerant and outward-looking society, and we should make the most of it.

Charlie Cadywould is a Researcher in the Citizenship Programme at the cross-party think tank Demos. His writing has been published in peer-reviewed journals as well as the national media.