Osborne must be bold to show the Tories are not "the party of the rich"

The Chancellor should use his Autumn Statement to reward families on modest incomes who have quietly endured squeezed living standards during austerity.

Come on, George. Be bold. Today, the Chancellor needs to throw caution to the wind and announce bold policies that reward families on modest incomes who have quietly endured squeezed living standards during austerity.

The polling is clear; sceptical voters, especially on more modest incomes and outside the Tories' southern heartlands, still suspect that they are 'the party of the rich'. The politically flawed decision to reduce the top rate of income tax to 45% didn’t help. Electoral progress is thwarted by this deep-seated perception of the party. We need game-changing policies that convince people otherwise. No calculated triangulation. No clever traps for Labour. Enough of all that. Osborne needs to deliver an Autumn Statement which ordinary folk up and down the country will remember.

Same-sex marriage, of course, was meant to make people think twice about the Tories, to demonstrate that the party is comfortable with modern Britain and compassionate; concerned about more than just money and self-advancement. To complement this social modernisation, we now need economic modernisation: which shows the Tories are behind those people trying to keep their heads above the water, who have had to put up with stagnant wages and rising prices fornearly a decade. Time to really support them.

Conservatives should be behind those people working hard to get into the labour market, onto the housing ladder and succeed in the world of business. Behind those knocking on the door, not those sat in their armchairs of privilege. So, drop the clampdown on those on working-aged benefits. For it will backfire, as the growing sympathy towards the unemployed in the British Social Attitudes survey demonstrates. Instead, set out a positive vision that helps people really trying to get in, and then get on in, work.

Some repeat claimants of jobseekers allowances should be rewarded with a financial bonus from government for securing employment within a shorter time period. Pay for this carrot by means-testing universal benefits such as free TV licences and the winter fuel allowance, something even the majority of pensioners now want.

All families who work should have 85% of their childcare costs covered by the government through Universal Credit, including those currently excluded because they are earning below the personal tax allowance. Similarly, basic-rate taxpayers should be eligible for a higher proportion of their childcare costs than the 20% to be covered through the new tax free childcare voucher scheme. These could be paid for by reducing the number of extremely high earners eligible for the new scheme.

Continue to raise the personal tax allowance; commit to it being £12,500 in the next parliament. Increase the income threshold for employee National Insurance contributions. And, do something the public would not expect Tories do to: raise the minimum wage, significantly and sensibly, for certain sectors and businesses.

Get behind those young people wanting to get on the housing ladder. Reduce stamp duty significantly for less expensive properties. And demand local authorities guarantee enough land for the self-building of houses, and encourage it within their area, or else lose their veto over new developments.

Finally, get behind the entrepreneurs, the small business owners working day and night to balance the books and really get the company off the ground. Exempt small businesses from rises to business rates. And increase the Employment Allowance for employers’ contributions to National Insurance.

We need to show the Conservative Party is gunning for ordinary folk wanting to get on in the labour market, the housing market and the world of business.

Ryan Shorthouse is director of Bright Blue

A television camera films speeches in the Manchester Central venue during the Conservative Party Conference on September 29, 2013. Photograph: Getty Images.

Ryan Shorthouse is the Director of Bright Blue, a think tank for liberal conservativism 

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The World Cup you’ve never heard of, where the teams have no state

At the Conifa world cup – this year hosted by the Autonomous Republic of Abkhazia – ethnic groups, diaspora communities and disputed territories will battle for footballing glory.

Football's European Championship and the Olympics are set to dominate the back pages over the next few months. How will Team GB fare in Rio? Will the zika virus stop the tournament even going ahead? Will the WAGS prove to be a distraction for the Three Lions? And can Roy Hodgson guide England to a long-awaited trophy?

But before the sprinters are in their blocks or a ball has been kicked, there's a world cup taking place.

Only this world cup is, well, a bit different. There's no Brazil, no damaged metatarsals to speak of, and no Germany to break hearts in a penalty shootout.  There’s been no sign of football’s rotten underbelly rearing its head at this world cup either. No murmurs of the ugly corruption which has plagued Fifa in recent years. Nor any suggestion that handbags have been exchanged for hosting rights.

This biennial, unsung world cup is not being overseen by Fifa however, but rather by Conifa (Confederation of Independent Football Associations), the governing body for those nations discredited by Fifa. Among its member nations are ethnic groups, diaspora communities or disputed territories with varying degrees of autonomy. Due to their contested status, many of the nations are unable to gain recognition from Fifa. As a consequence they cannot compete in tournaments sanctioned by the best-known footballing governing body, and that’s where Conifa provides a raison d’être.

“We give a voice to the unheard”, says Conifa’s General Secretary, Sascha Düerkop, whose world cup kicks off in the Autonomous Republic of Abkhazia at the end of this week.

“We are proud to give our members a forum where they can put themselves on the map.

“From that we hope to give back in the long run and invest in the football infrastructure in our member nations to help them grow.”

The two week footballing celebration starts with an opening ceremony before Kurdistan and Székely Land kick off the tournament. It follows on from 2014’s maiden competition which saw The County of Nice avenging a group stage defeat to Ellan Vannin from the Isle of Man, to take the spoils in the final via a penalty shoot-out.  There were some blowout scores of note however, with South Ossetia smashing Darfur 20-0 and Kurdistan beating the Tamils 9-0 at the event which took place in Östersund, Sweden. Neither of the finalists will be returning to the tournament – throwing down the gauntlet to another twelve teams. 

This, the second Conifa world cup, is testament to the ever-expanding global footprint of the tournament. Abkhazia will welcome sides from four continents – including Western Armenia, the Chagos Islands, United Koreans in Japan and Somaliland.

Despite the “minor” status of the countries taking part, a smattering of professional talent lends credibility to the event. Panjab can call on the experience of ex-Accrington Stanley man Rikki Bains at the heart of their defence, and the coaching savoir-faire of former Tranmere star Reuben Hazell from the dugout. Morten Gamst Pedersen, who turned out for Blackburn Rovers over 300 times and was once a Norwegian international, will lead the Sapmi people. The hosts complete the list of teams to aiming to get their hands on silverware along with Padania, Northern Cyprus, and Raetia.

A quick glance down said list, and it’s hard to ignore the fact that most of the nations competing have strong political associations – be that through war, genocide, displacement or discrimination. The Chagos Islands is one such example. An archipelago in the Indian Ocean, Chagos’ indigenous population was uprooted by the British government in the 1960s to make way for one of the United States' most strategically important military bases – Diego Garcia.

Ever since, they've been campaigning for the right to return. Their side, based in Crawley, has crowdfunded the trip to the tournament. Yet most of its members have never stepped foot on the islands they call home, and which they will now represent. Kurdistan’s efforts to establish an independent state have been well-highlighted, even more so given the last few years of conflict in the Middle East. The hosts too, broke away from Georgia in the 1990s and depend on the financial clout of Russia to prop up their government.

Despite that, Düerkop insists that the event is one which focuses on action on the pitch rather than off it. 

“Many of the nations are politically interested, but we are non-political,” he says. 

“Some of our members are less well-known in the modern world. They have been forgotten, excluded from the global community or simply are ‘unpopular’ for their political positions.

“We are humanitarians and the sides play football to show their existence – nothing more, nothing less.”

The unknown and almost novel status of the tournament flatters to deceive as Conifa’s world cup boasts a broadcast deal, two large stadiums and a plush opening ceremony. Its aim in the long run, however, is to develop into a global competition, and one which is content to sit below Fifa.

“We are happy to be the second biggest football organisation,” admits Düerkop.

“In the future we hope to have women’s and youth tournaments as well as futsal and beach soccer.”

“Our aim is to advertise the beauty and uniqueness of each nation.”

“But the most important purpose is to give those nations that are not members of the global football community a home.”

George Weah, the first African winner of Fifa World Player of the Year award remarked how “football gives a suffering people joy”.

And after speaking to Düerkop there’s certainly a feeling that for those on the game’s periphery, Conifa’s world cup has an allure which offers a shared sense of belonging.

It certainly seems light years away from the glitz and glamour of WAGs and corruption scandals. And that's because it is.

But maybe in a small way, this little-known tournament might restore some of beauty lost by the once “beautiful game”.