Osborne must be bold to show the Tories are not "the party of the rich"

The Chancellor should use his Autumn Statement to reward families on modest incomes who have quietly endured squeezed living standards during austerity.

Come on, George. Be bold. Today, the Chancellor needs to throw caution to the wind and announce bold policies that reward families on modest incomes who have quietly endured squeezed living standards during austerity.

The polling is clear; sceptical voters, especially on more modest incomes and outside the Tories' southern heartlands, still suspect that they are 'the party of the rich'. The politically flawed decision to reduce the top rate of income tax to 45% didn’t help. Electoral progress is thwarted by this deep-seated perception of the party. We need game-changing policies that convince people otherwise. No calculated triangulation. No clever traps for Labour. Enough of all that. Osborne needs to deliver an Autumn Statement which ordinary folk up and down the country will remember.

Same-sex marriage, of course, was meant to make people think twice about the Tories, to demonstrate that the party is comfortable with modern Britain and compassionate; concerned about more than just money and self-advancement. To complement this social modernisation, we now need economic modernisation: which shows the Tories are behind those people trying to keep their heads above the water, who have had to put up with stagnant wages and rising prices fornearly a decade. Time to really support them.

Conservatives should be behind those people working hard to get into the labour market, onto the housing ladder and succeed in the world of business. Behind those knocking on the door, not those sat in their armchairs of privilege. So, drop the clampdown on those on working-aged benefits. For it will backfire, as the growing sympathy towards the unemployed in the British Social Attitudes survey demonstrates. Instead, set out a positive vision that helps people really trying to get in, and then get on in, work.

Some repeat claimants of jobseekers allowances should be rewarded with a financial bonus from government for securing employment within a shorter time period. Pay for this carrot by means-testing universal benefits such as free TV licences and the winter fuel allowance, something even the majority of pensioners now want.

All families who work should have 85% of their childcare costs covered by the government through Universal Credit, including those currently excluded because they are earning below the personal tax allowance. Similarly, basic-rate taxpayers should be eligible for a higher proportion of their childcare costs than the 20% to be covered through the new tax free childcare voucher scheme. These could be paid for by reducing the number of extremely high earners eligible for the new scheme.

Continue to raise the personal tax allowance; commit to it being £12,500 in the next parliament. Increase the income threshold for employee National Insurance contributions. And, do something the public would not expect Tories do to: raise the minimum wage, significantly and sensibly, for certain sectors and businesses.

Get behind those young people wanting to get on the housing ladder. Reduce stamp duty significantly for less expensive properties. And demand local authorities guarantee enough land for the self-building of houses, and encourage it within their area, or else lose their veto over new developments.

Finally, get behind the entrepreneurs, the small business owners working day and night to balance the books and really get the company off the ground. Exempt small businesses from rises to business rates. And increase the Employment Allowance for employers’ contributions to National Insurance.

We need to show the Conservative Party is gunning for ordinary folk wanting to get on in the labour market, the housing market and the world of business.

Ryan Shorthouse is director of Bright Blue

A television camera films speeches in the Manchester Central venue during the Conservative Party Conference on September 29, 2013. Photograph: Getty Images.

Ryan Shorthouse is the Director of Bright Blue, a think tank for liberal conservativism 

Photo: Getty
Show Hide image

Goodbye, Sam Allardyce: a grim portrait of national service

In being brought down by a newspaper sting, the former England manager joins a hall of infamy. 

It took the best part of 17 years for Glenn Hoddle’s reputation to recover from losing the England job.

Between leaving his job as manager in February 1999 and re-surfacing as a television pundit on ITV during the 2014 World Cup, Hoddle was English football’s great pariah. Thanks to his belief in faith healer Eileen Drewery and a string of unconventional and unacceptable views on reincarnation, he found himself in exile following in a newspaper interview during qualification for England’s Euro 2000 campaign.

But just as Hoddle is now cautiously being welcomed back to the bosom of English football, current incumbent Sam Allardyce has felt the axe fall. After less than two months in charge of the national side and with only a single game under his belt, the former Bolton Wanderers manager was caught up in a sting operation by the Daily Telegraph — allegedly offering guidance on how to circumvent his employer’s rules on third-party player ownership.

The rewards for guiding an English team to major international success promise to be spectacular. As a result, the price for any failure — either moral or performance-related — is extreme.

Hoddle’s successor – the endearing Kevin Keegan – resigned tearfully in a toilet at Wembley after a tumultuous 18-month spell in charge. His replacement, the laconic Sven-Göran Eriksson, provided moments of on-field excitement paired with incredible incidents of personal indiscretion. His tangle with "fake sheikh" Mazher Mahmood in the run up to the 2006 World Cup – an incident with haunting parallels to Allardyce’s current predicament – led to a mutual separation that summer.

Steve McClaren was hapless, if also incredibly unfortunate, and was dispatched from the top job in little over a year. Fabio Capello – who inspired so much optimism throughout his first two years in charge – proved himself incapable of lifting the hex on English major tournament fortunes.

The Italian’s star was falling from the moment he put his name to the oddly timed Capello Index in 2010, although his sustained backing of then captain John Terry over a string of personal misdemeanours would prove to be the misjudgement that ultimately forced his exit. As Allardyce has found out, the FA has become increasingly hard on lapses in moral judgement.

English football is suffused with a strange mix of entitlement and crushing self-doubt. After a decade that has given us a Wimbledon champion, several Ashes triumphs, two Tour de France winners and eye-watering Olympic success, a breakthrough in this area has never felt further away.

In replacing Capello, Roy Hodgson — the man mocked by Allardyce during his hours supping pints with Telegraph reporters — had hoped to put a rubber stamp on a highly respectable coaching career with a spell managing his own country. But this summer’s farcical defeat to Iceland at Euro 2016 put his previous career in a much harsher light.    

Allardyce was a mix of the best and worst of each of his predecessors. He was as gaffe-prone as Steve McClaren, yet as committed to football science and innovation as Hodgson or Capello. He also carried the affability of Keegan and the bulldog spirit of Terry Venables — the last man to make great strides for England at a major tournament.  

And as a result, his fall is the most heartbreaking of the lot. The unfairly decried charlatan of modern football is the same man who built a deeply underrated dynasty at Bolton before keeping Blackburn, West Ham and Sunderland afloat in the most competitive league in Europe.

And it was this hard apprenticeship that convinced the FA to defy the trendy naysayers and appoint him.

“I think we make mistakes when we are down here and our spirit has to come back and learn,” Hoddle mused at the beginning of his ill-fated 1999 interview. As the FA and Allardyce consider their exit strategy from this latest sorry mess, it’s difficult to be sure what either party will have learned.

The FA, desperately short of options could theoretically turn again to a reborn Hoddle. Allardyce, on the other hand, faces his own long exile. 

You can follow Cameron on Twitter here.