Duncan Smith blames Conservative HQ for statistics abuse

Work and Pensions Secretary says incapacity benefit story was "nothing to do with the department" and adds: "I've tried to get my colleagues at Central Office to check first".

After months of trying, MPs on the work and pensions select committee finally had a chance to question Iain Duncan Smith on the DWP's abuse of statistics and the chaos surrounding Universal Credit today. On the former, Duncan Smith bullishly pointed out that the department had published "over 500" statistical releases and had received just two critical letters from the UK Statistics Authority. He again declared that he "believed" thousands of people had moved into work as a result of the introduction of the benefit cap, despite the UKSA warning that this was "unsupported by the official statistics".

But when he was questioned on the false statement by Conservative chairman Grant Shapps that "nearly a million people" (878,300) on incapacity benefit dropped their claims, rather than face a new medical assessment for the employment and support allowance (which resulted in another reprimand from the Statistics Authority to Duncan Smith and Shapps), he took a strikingly different line. Rather than defending the claim, he replied that it was "nothing to do with the department" and blamed CCHQ for the inaccurate "conflation of data". Speaking from what appeared to most to be a glass house, he added: "I've tried to get my colleagues at Central Office to check first before they put anything out about the areas that the DWP covers because it's complex". One was left with the image of Duncan Smith pleading with Shapps and other Tory apparatchiks not to twist statistics for the purposes of political propaganda but his own record meant he received little sympathy from the committee.

After being challenged on the DWP's demonisation of benefit claimants through its references to "a something for nothing culture", Duncan Smith similarly sought to shift the blame, noting that it was "a minister" from the last government (Liam Byrne) who first referred to "shirkers" and "workers", to which the only appropriate reply is 'two wrongs don't make a right".

On Universal Credit, which was being claimed by just 2,150 people at the end of September, 997,850 short of the original April 2014 target of one million, he defiantly declared "there is no debacle" and denounced the "bogus nonsense" that had been spoken about the scale of IT writedowns. We learned that a mere £40.1m of IT assets had been written off (lower than £140m figure cited by the public accounts committee) but what Duncan Smith didn't mention is that officials expect a further £91m to be "rapidly amortised" (written off) over the next five years.

Challenged on whether he expected his target of moving all claimants onto Universal Credit (with the exception of 700,000 claiming employment and support allowance) by 2017, he could only again reply that he "believed" it would be. But after so many delays, few MPs are now willing to accept his assurances. For now, Duncan Smith can only claim 'success' by permanently shifting the goalposts. As one of his officials put it today, "it works for a limited population at this time."

Work and Pensions Secretary Iain Duncan Smith arrives for a cabinet meeting. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA