To win in 2015, Labour must reject Conservative austerity

Arguing that the party will be "tougher than the Tories" risks letting the Conservatives back into the game.

If the old maxim that whoever sets the agenda wins is true, then David Cameron is in even greater trouble than the polls suggest. Ed Miliband has led on numerous issues from Leveson to Syria and is defining the terms of debate again with his defence of living standards. His call for an energy price freeze has succeeded in reviving Labour's fortunes, with the Tories responding with their own pale imitation on water bills.

But if Labour has won the battle, how can it win the war? With wages down by an average of £1,500 a year since David Cameron became Prime Minister and prices outstripping earnings in 39 of the last 40 months, a clear break with austerity is needed. Yet the Tories intend the next parliament to be marked by the toughest years of cuts yet. A taste of just how bad things are going to get was provided by an unlikely source. The Conservative chair of the Local Government Association predicted councils will go bust after the next round of severe budget cuts in 2015-16.

Alternatives are needed and that’s why the Labour Assembly Against Austerity has been established. Its launch conference this Saturday will look at the further policies needed to develop the agenda around defending living standards as an alternative to the Tory plan to deepen austerity. Its launch statement has already won the support over 20 MPs and over 500 councillors and activists.

While Ed Miliband is reflecting the public mood, those in our party arguing that Labour needs to reject policies such as a Living Wage are out of touch with the majority. After years of rip-off energy policies and crowded and expensive trains, the public wants more action against these companies who abuse their monopoly position to win super-profits for the few. From soaring payday loan use to growing NHS waiting lists, millions have a story to tell on how austerity is making life tougher.

Labour has everything to gain by promoting more polices that take on vested interests and the failed cuts agenda. Conversely, arguing that Labour will be "tougher than the Tories", as some shadow cabinet ministers recently have, will let the Conservatives back into the game.

Polls show that Labour has a strong lead over the Conservatives on being best able to provide jobs, keep prices down and improve living standards. It’s by offering a progressive economic alternative to austerity that it can best reach out to a broad coalition of voters left worse off by the coalition.

Cat Smith is Labour PPC for Lancaster and Fleetwood

Ed Miliband with David Cameron during the service to celebrate the 60th anniversary of the Coronation of Queen Elizabeth II at Westminster Abbey. Photograph: Getty Images.

Cat Smith is Labour PPC for Lancaster and Fleetwood

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Pity the Premier League – so much money can get you into all sorts of bother

You’ve got to feel sorry for our top teams. It's hard work, maintaining their brand.

I had lunch with an old girlfriend last week. Not old, exactly, just a young woman of 58, and not a girlfriend as such – though I have loads of female friends; just someone I knew as a girl on our estate in Cumbria when she was growing up and I was friendly with her family.

She was one of many kind, caring people from my past who wrote to me after my wife died in February, inviting me to lunch, cheer up the poor old soul. Which I’ve not been. So frightfully busy.

I never got round to lunch till last week.

She succeeded in her own career, became pretty well known, but not as well off financially as her husband, who is some sort of City whizz.

I visited her large house in the best part of Mayfair, and, over lunch, heard about their big estate in the West Country and their pile in Majorca, finding it hard to take my mind back to the weedy, runny-nosed little girl I knew when she was ten.

Their three homes employ 25 staff in total. Which means there are often some sort of staff problems.

How awful, I do feel sorry for you, must be terrible. It’s not easy having money, I said, managing somehow to keep back the fake tears.

Afterwards, I thought about our richest football teams – Man City, Man United and Chelsea. It’s not easy being rich like them, either.

In football, there are three reasons you have to spend the money. First of all, because you can. You have untold wealth, so you gobble up possessions regardless of the cost, and regardless of the fact that, as at Man United, you already have six other superstars playing in roughly the same position. You pay over the odds, as with Pogba, who is the most expensive player in the world, even though any halfwit knows that Messi and Ronaldo are infinitely more valuable. It leads to endless stresses and strains and poor old Wayne sitting on the bench.

Obviously, you are hoping to make the team better, and at the same time have the luxury of a whole top-class team sitting waiting on the bench, who would be desired by every other club in Europe. But the second reason you spend so wildly is the desire to stop your rivals buying the same players. It’s a spoiler tactic.

Third, there’s a very modern and stressful element to being rich in football, and that’s the need to feed the brand. Real Madrid began it ten years or so ago with their annual purchase of a galáctico. You have to refresh the team with a star name regularly, whatever the cost, if you want to keep the fans happy and sell even more shirts round the world each year.

You also need to attract PROUD SUPPLIERS OF LAV PAPER TO MAN CITY or OFFICIAL PROVIDER OF BABY BOTTLES TO MAN UNITED or PARTNERS WITH CHELSEA IN SUGARY DRINK. These suppliers pay a fortune to have their product associated with a famous Premier League club – and the club knows that, to keep up the interest, they must have yet another exciting £100m star lined up for each new season.

So, you can see what strains and stresses having mega money gets them into, trying to balance all these needs and desires. The manager will get the blame in the end when things start to go badly on the pitch, despite having had to accommodate some players he probably never craved. If you’re rich in football, or in most other walks in life, you have to show it, have all the required possessions, otherwise what’s the point of being rich?

One reason why Leicester did so well last season was that they had no money. This forced them to bond and work hard, make do with cheapo players, none of them rubbish, but none the sort of galáctico a super-Prem club would bother with.

Leicester won’t repeat that trick this year. It was a one-off. On the whole, the £100m player is better than the £10m player. The rich clubs will always come good. But having an enormous staff, at any level, is all such a worry for the rich. You have to feel sorry . . .

Hunter Davies’s “The Beatles Book” is published by Ebury

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 29 September 2016 issue of the New Statesman, May’s new Tories