The Lib Dems' shift left could be more dangerous for the Tories than Labour

With the Tories his party's main electoral foe, Clegg is seeking to woo the One Nation voters alienated by the Conservatives' UKIP tendency.

Chris Huhne has ventured in Juncture magazine that any Labour/Lib Dem coalition after the next election is likely to be based upon common agreement in the policy areas of tax, the environment and housing. Which would be grand if he’s right, as Lib Dem members seem to think that these three areas (plus jobs) should form the four key pillars of the 2015 manifesto.

And indeed the received wisdom is that Nick has moved left (much to the chagrin of certain high profile MPs) - remember the long list of things we’ve stopped the Tories doing in government announced at conference, the free school meals announcement, the agreement to look again at secret courts post 2015, the apparent acceptance that the bedroom tax might not be the best idea since sliced bread...

The differentiation strategy is in full swing and it looks like Nick has heeded the advice of Tim Farron when he said of left-leaning Lib Dem voters from 2010: "The people who are most likely to vote for you next time are the people who voted for you last time...You don’t write people off, they’re there to be persuaded to come back, or rather stay with us". 

So, it’s all guns blazing on the swing to the left. Or is it? I wonder if there isn’t another thought in the minds of Great George Street folk.

We’ve already tacitly accepted that 2015 is going to be tough for the Lib Dems and we’re in defensive mode. The second place party in the majority of our seats is the Tories, not Labour (38 vs. 19). Of our top 50 target seats, the majority are Tory. Of the 13 seats we lost in 2010 – in theory, the easiest for us to win back – no less than 10 fell to Tories.

Which is why I suspect what’s going on is less a lurch to the left but a small veer, designed to appeal to One Nation Tories alienated by the UKIP tendency in the Conservatives that seems to be in the ascendency. The sort of person who cares about the environment, who bought into "vote blue, go green" and now feels a little let down. The sort of voter who benefits most from the rise in the income tax threshold. The sort of voter who cares quite a lot about house prices and home ownership. The sort of voter Nick Boles had in mind when he suggested it might be time for a revival of the National Liberal Party – before it was pointed out that there already is one…

The environment. Tax. Housing. It’s what we’ll be fighting the next election on. But I wonder if it’s an agenda that should give David Cameron more sleepless nights that Ed Miliband?

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference

Nick Clegg speaks at the Lib Dem conference in Glasgow earlier this year. Photograph: Getty Images.

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference

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The strange death of boozy Britain: why are young people drinking less?

Ditching alcohol for work.

Whenever horrific tales of the drunken escapades of the youth are reported, one photo reliably gets wheeled out: "bench girl", a young woman lying passed out on a public bench above bottles of booze in Bristol. The image is in urgent need of updating: it is now a decade old. Britain has spent that time moving away from booze.

Individual alcohol consumption in Britain has declined sharply. In 2013, the average person over 15 consumed 9.4 litres of alcohol, 19 per cent less than 2004. As with drugs, the decline in use among the young is particularly notable: the proportion of young adults who are teetotal increased by 40 per cent between 2005 and 2013. But decreased drinking is not only apparent among the young fogeys: 80 per cent of adults are making some effort to drink less, according to a new study by consumer trends agency Future Foundation. No wonder that half of all nightclubs have closed in the last decade. Pubs are also closing down: there are 13 per cent fewer pubs in the UK than in 2002. 

People are too busy vying to get ahead at work to indulge in drinking. A combination of the recession, globalisation and technology has combined to make the work of work more competitive than ever: bad news for alcohol companies. “The cost-benefit analysis for people of going out and getting hammered starts to go out of favour,” says Will Seymour of Future Foundation.

Vincent Dignan is the founder of Magnific, a company that helps tech start-ups. He identifies ditching regular boozing as a turning point in his career. “I noticed a trend of other entrepreneurs drinking three, four or five times a week at different events, while their companies went nowhere,” he says. “I realised I couldn't be just another British guy getting pissed and being mildly hungover while trying to scale a website to a million visitors a month. I feel I have a very slight edge on everyone else. While they're sleeping in, I'm working.” Dignan now only drinks occasionally; he went three months without having a drop of alcohol earlier in the year.

But the decline in booze consumption isn’t only about people becoming more work-driven. There have never been more alternate ways to be entertained than resorting to the bottle. The rise of digital TV, BBC iPlayer and Netflix means most people means that most people have almost limitless choice about what to watch.

Some social lives have also partly migrated online. In many ways this is an unfortunate development, but one upshot has been to reduce alcohol intake. “You don’t need to drink to hang out online,” says Dr James Nicholls, the author of The Politics of Alcohol who now works for Alcohol Concern. 

The sheer cost of boozing also puts people off. Although minimum pricing on booze has not been introduced, a series of taxes have made alcohol more expensive, while a ban on below-cost selling was introduced last year. Across the 28 countries of the EU, only Ireland has higher alcohol and tobacco prices than the UK today; in 1998 prices in the UK were only the fourth most expensive in the EU.

Immigration has also contributed to weaning Britain off booze. The decrease in alcohol consumption “is linked partly to demographic trends: the fall is largest in areas with greater ethnic diversity,” Nicholls says. A third of adults in London, where 37 per cent of the population is foreign born, do not drink alcohol at all, easily the highest of any region in Britain.

The alcohol industry is nothing if not resilient. “By lobbying for lower duty rates, ramping up their marketing and developing new products the big producers are doing their best to make sure the last ten years turn out to be a blip rather than a long term change in culture,” Nicholls says.

But whatever alcohol companies do to fight back against the declining popularity of booze, deep changes in British culture have made booze less attractive. Forget the horrific tales of drunken escapades from Magaluf to the Bullingdon Club. The real story is of the strange death of boozy Britain. 

Tim Wigmore is a contributing writer to the New Statesman and the author of Second XI: Cricket In Its Outposts.