Just how much media coverage does UKIP get?

With 25 appearances by Nigel Farage on Question Time and more than 23,000 press mentions, UKIP is attracting historically unprecedented levels of coverage for a minor party.

"Oh no, not Nigel again!" groaned some Question Time viewers last week as they sat down for the fourth time this year to hear the views of the leader of the UK Independence Party (UKIP). Nigel Farage has appeared on the show no less than 25 times, 15 of which have come since 2009, while in the past four years, a further six slots have gone to other Ukippers like Paul Nuttall, Diane James and Patrick O'Flynn. This means that since 2009, UKIP spokespersons have sat on the panel on 21 occasions, almost double the number for the Greens (11) and more than double the number for Respect (10). 

Unsurprisingly, these figures have led some to argue that Farage receives a level of publicity that is not only disproportionate to his party’s actual strength, but also exceeds that given to other insurgents who have achieved what UKIP has not: a seat in Westminster. Some go further, suggesting that parts of the media have a vested interest in supplying UKIP with the 'oxygen of publicity' so as to pile pressure on David Cameron and trigger a rightward turn on issues like the EU, immigration and gay marriage. But of course this may all be far more straightforward: Farage is a skilled, media-trained populist who contrasts sharply to an otherwise bland and robot-like political elite. It's only natural that journalists flock to an outsider who gives them good copy.

But this does raise an intriguing question: exactly how prominent are Farage and UKIP in British media? As part of our forthcoming book in 2014, Revolt on the Right, we used a well-established database (Nexis) to track the number of times UKIP and Farage are mentioned in UK-based newspapers. This is only a small part of the book, which analyses over 100,000 voters and includes interviews with key insiders to explain UKIP’s support and what it tells us about British politics. But it is a useful, 'quick and dirty' way of measuring a party’s profile across all newspapers. It does not account for the nature of this coverage (i.e. positive or negative), and does not include radio, television or social media. But given that print media continues to set much of the agenda in British politics, it remains a valuable yardstick. 

Figure 1

First, in Figure 1, we track the number of citations for UKIP and Farage from 2003, when UKIP was a largely unknown fringe party with only three MEPs, to November 2013, when it had become a serious force, tipped to win the 2014 European elections. This reveals how media interest in UKIP has surged, particularly since 2012. In 2003, the party was not even mentioned 600 times; ten years later it was flagged more than 23,000 times (and only until November). Similarly, in 2003, Farage was barely visible with only 36 mentions, but 10 years later this had rocketed to over 8,000. 

Clearly much of this marks a response to UKIP’s growth in the polls. But whereas UKIP enjoyed record gains in 2004 and 2009, the media attention it won after these breakthroughs is dwarfed by the wave of coverage it has received in the past two years. In 2012, UKIP mentions reached a record high of over 10,000, but so far in 2013 this figure has already more than doubled again, and with two months of the year still left to run. Interest in Farage has risen even more steeply – his mentions more than doubled between 2011 and 2012, and have already quadrupled in 2013. It is likely this trend will continue into 2014, as Britain braces for European elections, and then into 2015 as journalists debate the possibility of a UKIP seat in Westminster and the possibility of a EU referendum.

Figure 2

Second, how does this picture compare to other insurgents? Figure 2 compares UKIP’s coverage to the Greens, Respect and British National Party. From 2005 until 2009, the picture was far less rosy for Nigel and his party: they attracted less attention than the Greens and were fighting in the 'media war' to move away from the BNP. But since 2011, the party has really come into its own, rapidly moving away from other minor competitors to achieve historically unprecedented levels of coverage.

Figure 3

It is a similar picture in Figure 3, which compares Farage‘s profile to that of Caroline Lucas, George Galloway and Nick Griffin. Until 2012, Farage was often eclipsed by Griffin and Galloway (though never Lucas). We can see how Galloway gains profile during the 2005 campaign and then after his by-election victory in Bradford in 2012, while Griffin peaks during his European breakthrough in 2009. Interestingly, Lucas does not attract an equivalent spike in coverage following her breakthrough into Westminster. In fact, in comparison she is nowhere to be seen. Yet since 2012, Farage has rocketed onto a new level, leaving behind other smaller party leaders who have managed to win representation in Westminster. Journalists clearly are not shaped by electoral reality.

We can also put this into a broader context. While his party is now regularly polling ahead of the Liberal Democrats, Farage, at least in terms of media profile, remains some way behind Nick Clegg, unsurprising given that the latter is in government and the Deputy Prime Minister. So far in 2013, Farage has been mentioned almost 9,000 times compared to almost 20,000 citations for Clegg. But he is closing the gap.

Figure 4

This brings us to our final point concerning the nature of UKIP’s coverage. As Figure 4 shows, UKIP is not only attracting historically unprecedented levels of interest, it is also now beginning to broaden out its 'media attack'. In previous years, the party was most often mentioned alongside the EU, which is unsurprising given its goals. But since 2011, the number of articles that mention UKIP alongside immigration has risen sharply, representing around 40% of its total coverage in 2013. 

This is not coincidental but reflects UKIP’s change of strategy since 2011, which we detail in the book. It is the first piece of evidence that UKIP are entrenching themselves at the centre of Britain’s ongoing debate over immigration and its effects, which given the approaching debate over migration from Bulgaria and Romania, and the fact that public concerns over immigration remain high, also looks set to continue. UKIP’s plan to expand its eurosceptic origins by targeting immigration is yielding dividends, as is Farage’s more aggressive media strategy. In interviews with us, those close to Farage often voiced anxiety about the impact of a relentless schedule on their leader’s health. Some complained how he often gives his personal number to journalists, and refuses to 'switch off'. The strategy may well be wearing Farage down, but it is also producing results. Whether his party can sustain this interest, and ensure it is strictly for positive reasons, remains to be seen.

Matthew Goodwin is Associate Professor at the School of Politics and International Relations at the University of Nottingham, and Associate Fellow at Chatham House. @GoodwinMJ

Robert Ford is a politics lecturer at the University of Manchester. @robfordmancs

UKIP leader Nigel Farage at the party's conference in London on 20 September 2013. Photograph: Getty Images.
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Is the Great Fire of London a blueprint for how governments deal with disasters?

Visible leadership, an established authority, and a common external enemy: an enduring defence mechanism 350 years on.

In 1968, the science journal The Lancet ran a report into human behaviour. When populations are confronted with disaster, it recommended, effective “communications, coordination, and control, and the establishment of a recognised authority” are of utmost importance (advice that should have been heeded immediately after the Brexit result in June this year).

The 350th anniversary of the Great Fire of London this week seems is a good time to think about how we deal with disasters: over 13,000 homes were destroyed, 87 churches ruined and thousands of Londoners displaced.

For me, one of the most striking parts of the story of the Great Fire is not the fire itself nor the dramatic rebuilding programme that followed, but the state of flux in between.

When the fire broke out, England was at war with both the Dutch Republic and France. As soon as news reached France, the Venetian ambassador Alvise Sagredo, declared that the fire would be “worse than the plague and any other disaster, capable of making [the English] change their government and their principles”.

In England, even the London Gazette warned that England’s foes would try “to persuade the world abroad of great parties and disaffection at home against his majesties government”. Faced with unparalleled destruction and unprecedented disarray, how did the king, his advisers and civic authorities regain control of London?

With the Guildhall severely damaged and the Royal Exchange destroyed, the first step was to find a new base for civic and mercantile power. On 6 September, Charles II instructed the Lord Mayor and the city aldermen to resume governance of the city. Gresham College and buildings around Bishopsgate were taken over and efforts were immediately taken to re-establish trade. Vendors were granted permission to set up sheds in temporary markets at Bishopsgate Street, Tower Hill, Smithfield and Leadenhall Street.

“Honest and able persons” were selected to monitor the ruined city to ensure fire did not break out afresh, appeals were made across the country for charitable donations and neighbouring counties were called upon to provide sustenance. From the navy stores, ship’s biscuit was offered to the needy and canvas was provided so that the tens of thousands of homeless people stranded in the fields surrounding London could fashion tents.

The measures were not perfect. Visiting Moorfields, the diarist John Evelyn described, “the poor inhabitants . . . some under tents, some under miserable huts and hovels, many without a rag”.

Those stranded found food to be in short supply and many succumbed to the illnesses bred by a reduced condition in life, including aged playwright James Shirley, who died in October 1666.

But it wasn’t long before people started to disperse – either leaving London altogether, finding accommodation elsewhere, or returning to the locations of their former homes and shops to erect makeshift shacks above the ruins.

In the background, the trial and execution of French watchmaker Robert Hubert, who falsely claimed to have started the fire, provided a focus for any anger and rage.

With communication ruptured following the destruction of the London Gazette printing house and the General Letter Office, rumours of plots, arson and invasions had spread almost as quickly as the fire itself. Indeed, terrible violence had broken out during the fire, with mobs targeting any “strangers” or foreign-born Londoners. One French servant, for example, reported how gangs of “English women did knock down strangers for not speaking good English. Some of them armed with spits, some with bread staffs, and the captain with a broad sword.”

When the London Gazette was released the week after the fire – after only skipping one edition of its biweekly run – it provided readers with a detailed description of the catastrophe, emphasising its accidental nature and promoting the role played by Charles II and his brother and heir, James, Duke of York, in preventing the fire spreading even further.

Against protocol, the newspaper also allowed important tradespeople to advertise their new offices: the goldsmith-bankers, for example, informed readers that they had found premises along Broad Street.

By mid-September, the etcher Wenceslaus Hollar had already begun his survey of the city and plans had been submitted to the king from John Evelyn and architects Christopher Wren and Robert Hooke, to name just a few, as to how to rebuild the capital.

Writing at the time, Sir Nathaniel Hobart, believed that the “rebuilding of the Citty will not be soe difficult as the satisfying all interests, there being many proprietors”. As such, one of the most important innovations following the disaster was the establishment of a judiciary, known as the Fire Court, to untangle the complex web of formal and informal agreements between tenants and landlords. From 1667 until 1672 the Fire Court settled hundreds and hundreds of cases.

There were certainly many bumps along the way – for a while, the City of London was plundered and inhabited by gangs. Plus, anger towards foreign-born Londoners continued; owing to his Dutch background, one Johan Vandermarsh had to fight tooth and nail to keep hold of his property on Lime Street, despite helping to save many of his neighbours’ homes.

All of this considered, there was nothing like the widespread disorder that Charles II had feared and his enemies expected. On the contrary, the visibility of the king and his brother and heir – and the convenient suspicion that the fire had been started by an external enemy – worked to bind the people to their king and settle unrest. Although hard to believe at the time, there was also the promise of “a more beautiful city”.

Rebecca Rideal is a historian, factual television producer and author of 1666: Plague, War and Hellfire.

She will be speaking at London’s Burning festival on Friday 2 September – a contemporary festival of art and ideas produced at Artichoke to commemorate the 350th anniversary of the Great Fire of London. Free to the public, it runs from 30 August-4 September.