Why Michael Moore's sacking as Scottish Secretary will weaken the No campaign

The Lib Dem was a formidable opponent because his measured, moderate unionism was difficult for the nationalists to deal with.

There’s nothing Alex Salmond loves more than a rammy with the Secretary of State for Scotland. Since he first became SNP leader in 1990, he’s seen a dozen of them come and go – and he has battled hard, over everything from devolution and Megrahi to additional powers and independence, against each one. So the news this morning that the understated Michael Moore has been replaced as Scottish Secretary, after three years in the job, by the combative Liberal Democrat chief whip Alistair Carmichael will have delighted the First Minister.

Moore was sacked because the Cabinet had grown anxious about his conciliatory approach to the independence referendum. In contrast to the belligerent tone adopted by most senior figures in the No campaign (see Phillip Hammond’s interview in the Daily Mail today), Moore made an effort to deal with the SNP on equal terms. It was a surprisingly effective strategy which helped undermine the nationalists’ view of Westminster as brittle, distant and uncompromising.

Moore also seemed to respect Scottish institutions – one reason, no doubt, the "Edinburgh Agreement" negotiations over the timing, format and legal basis of the referendum went relatively smoothly. Carmichael, on the other hand, comes from an entirely different school of unionism. In 2007, as the Liberal Democrats’ Scotland spokesman, he called for the Scottish Office to be abolished and absorbed into a new "Department for Nations and Regions". This sort of rhetoric only ever plays into SNP hands.

So what is the point of Carmichael’s appointment? By furiously exaggerating the potential economic pitfalls of independence, Better Together is already running the most relentlessly aggressive campaign it can. Granted, Moore was trounced by Nicola Sturgeon in a recent television debate, but there’s limit to how much staged media events influence public opinion.

Moore’s sacking is a classic Westminster misreading of the Scottish situation. London is obsessed with the idea that a big hitter” is needed to "take on" Salmond. Yet quite apart from the fact that Carmichael is hardly a "big hitter", the First Minister relishes (and has a habit of winning) confrontations that allow him to pit plucky, populist Holyrood against the big, clunking fist of Whitehall. Moore was a formidable opponent because his measured, moderate unionism was difficult for the nationalists to deal with. For no good reason at all, the no campaign has just dumped one of its strongest cards.

Scottish Secretary Michael Moore waits to be interviewed by a local television crew in Galashiels, Scotland earlier today. Photograph: Getty Images.

James Maxwell is a Scottish political journalist. He is based between Scotland and London.

Getty
Show Hide image

The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

0800 7318496