Why David Cameron might be even more conservative than anyone thought

When making a speech, it pays to be more like the referee than the flashy star player.

The importance of party conference speeches – such as the one David Cameron delivered from Manchester on Wednesday 2 October – is vastly overrated. They are built up for weeks but forgotten in minutes. Perhaps the wisest speeches should be designed that way. There are dangers in a speech that is rapturously received. It can inflate expectations against which the leader is then harshly judged. A conference speech is like a low, electrified hurdle: as long as you don’t crash headlong into the voltage, it doesn’t much matter how high you leap. It is sometimes better to jump the obstacle with restrained economy and a lack of fuss, implying that there are more important things to be getting on with. A muted success, paradoxically, can leave a leader better positioned than a barnstorming triumph.

I learned this lesson the hard way. When I was captain of Middlesex, the club hierarchy made use of how I didn’t mind giving speeches to large audiences. They wheeled me out at forums and AGMs, encouraging me to “gee up the members” and “give everyone a lift”.

One season, as often happens in sport, the (successful) AGM was followed by a moderate run of early-season results. I was surprised to find my job instantly under threat. A senior club official explained why: “You were so confident and optimistic at the AGM that everyone left thinking we were going to have a spectacular season. Then it didn’t happen straight away.” A good speech had weakened my long-term position.

The point is that the AGM was not the real cricket season, just as the party conference is not real government. The AGM was just something that I had to negotiate and survive before moving on to my real job, which was to win cricket matches. If I’d been shrewder, I would have known that unflashy competence is sometimes the best you can hope for. It demands an unusual kind of bravery for a politician to behave like that. They are constantly pressured to articulate a grand vision. “The blandness of our pygmy politicians,” a recent feature in the Sunday Times complained, “reflects . . . an age devoid of big ideas.” An accompanying illustration portrayed David Cameron, Ed Miliband and Nick Clegg cowering in the shadow of Churchill, Thatcher and Blair, whose faces were carved into a British version of Mount Rushmore.

The cult of heroic personality fits neatly with the demands of the modern news cycle. The media nurture the idea of politicians as football managers: executive overlords with a constant and easily defined purpose, governed by stopwatch timekeeping and answerable to an expectant crowd. Will he produce a good speech/performance at the conference/cup final? How many more defeats can he survive? It is conveniently dramatic to imagine politics as a never-ending football season, punctuated by a series of contests that can be clearly categorised in terms of victory or defeat.

Yet the image of dazzling individual performances on big-match occasions doesn’t accurately describe politics – let alone government. Of all Cameron’s speeches, the idea that has stayed with me most clearly is the one that I like the least: last year’s conference refrain about “the global race”. Many pundits loved it for its catchy simplicity, its sense of a nation metaphorically called to arms. I thought it sounded like a soundbite cooked up during a conversation between a focus group pollster and a postgraduate studying for a Master’s in international relations.

In his essay “On Being Conservative”, the philosopher Michael Oakeshott explicitly warned conservative politicians against presenting an overarching, simplistic solution to every problem. The adolescent attraction of heroic leadership, Oakeshott argued, was intrinsically unconservative.

Oakeshott described what he called “the conservative disposition” as the ability to grasp “the inventiveness, the changefulness, the absence of any large design”. Oakeshott’s ideal conservative politician was suspicious of the “jump to glory style of politics in which governing is understood as a perpetual takeover bid for the purchase of the resources of human energy in order to concentrate them in a single direction”.

Far from hoping that the conservative politician would aspire to be a flashy star player, Oakeshott wanted him to have more in common with the referee – “strong, alert, resolute, economical and neither capricious nor overactive”, and careful to avoid “always blowing his whistle”.

Instead of setting the agenda, he holds the right balance; in place of vision, he seeks informal compromise; far from using logical arguments to pursue utopia, he has a nonrational grasp of his particular era and its demands. These are the features of an Oakeshottian conservative. “What others plausibly identify as timidity, he recognises in himself as rational prudence . . . He is disposed to indicate assent or dissent, not in absolute, but in graduated terms.”

But this version of conservative politics clearly does not easily lend itself to a rousing speech at a party conference. After all, when did a referee ever make a great story, unless, that is, he’d made a huge blunder?

We are conditioned to think that political leaders must approach conference as an opportunity to articulate a catchy idea. I’m not so sure. Ed Miliband certainly captured the news cycle with his promise to freeze energy bills but it remains to be seen whether he will end up grateful that the idea found traction. There is an art in avoiding hostages to fortune and much to be said for getting through the conference season without resorting to picking a “big idea” out of thin air.

David Cameron is often criticised from the right flank of his party for not being conservative enough. Ironically, he may be more conservative than even his detractors would think.

David Cameron addresses delegates at the annual Conservative Party Conference. Image: Getty

Ed Smith is a journalist and author, most recently of Luck. He is a former professional cricketer and played for both Middlesex and England.

This article first appeared in the 07 October 2013 issue of the New Statesman, The last days of Nelson Mandela

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.