The Tories' cost of living offensive starts with a whimper

The pledge to cap rail fare increases at 6% is unlikely to impress commuters who have suffered 11 years of above-inflation rises.

At the Conservative conference last week, both David Cameron and George Osborne used their speeches to deride Ed Miliband's focus on the "cost-of-living crisis" on the grounds that it was a distraction from the primary task of 'fixing' the economy. But while doing so, the Tories have also recognised that the Labour leader is onto something. 

The day after Cameron's speech it was briefed that the party would soon launch a "blitz" on the cost of living and that Osborne had "identified water bills, rail fares and bank fees as areas where the government can act to help with household bills." After previously dismissing Miliband's proposed energy price freeze as "a gimmick", Cameron notably acknowledged on ITV's The Agenda that the Labour leader had "struck a chord" with the public. 

With real incomes not expected to rise until 2015 and not expected to return to their pre-crash levels until 2023, Tory MPs are rightly warning their leadership not to dismiss the living standards crisis as a temporary ailment that will pass now growth has returned. A recent ComRes survey found that voters think the Tories are more likely to maintain economic growth (42-33%) and to keep public spending under control (47-28%), but also that they believe their own family would be better off under Labour (41-31%). If one party takes a decisive advantage before 2015, it is likely to be that which wins the trust of the public on both issues.

The Tory fightback has begun today with the announcement that rail fare increases will be capped at 6%, with companies barred from raising individual fares by more than 2% above RPI inflation, rather than the current limit of 5% (provided that the average rise is 1% above inflation). Ministers say that the move could save commuters around £20 a month but with fares still set to rise above inflation for the eleventh year in a row (while average earnings fall for the sixth year in a row), it's rather small beer. Labour has been able to hit back by pointing out that the move doesn't go as far as its pledge to limit all fare increases to 1% above inflation and former transport secretary Andrew Adonis has noted that the cap is "less tight" than the one he imposed in 2009-10. 

The Tories are promising "week by week" announcements in the run-up to the Autumn Statement but they'll need to do better than this to wrest the initiative back from Miliband.

David Cameron leaves Number 10 Downing Street on October 7, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Photo: André Spicer
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“It’s scary to do it again”: the five-year-old fined £150 for running a lemonade stand

Enforcement officers penalised a child selling home-made lemonade in the street. Her father tells the full story. 

It was a lively Saturday afternoon in east London’s Mile End. Groups of people streamed through residential streets on their way to a music festival in the local park; booming bass could be heard from the surrounding houses.

One five-year-old girl who lived in the area had an idea. She had been to her school’s summer fête recently and looked longingly at the stalls. She loved the idea of setting up her own stall, and today was a good day for it.

“She eventually came round to the idea of selling lemonade,” her father André Spicer tells me. So he and his daughter went to their local shop to buy some lemons. They mixed a few jugs of lemonade, the girl made a fetching A4 sign with some lemons drawn on it – 50p for a small cup, £1 for a large – and they carried a table from home to the end of their road. 

“People suddenly started coming up and buying stuff, pretty quickly, and they were very happy,” Spicer recalls. “People looked overjoyed at this cute little girl on the side of the road – community feel and all that sort of stuff.”

But the heart-warming scene was soon interrupted. After about half an hour of what Spicer describes as “brisk” trade – his daughter’s recipe secret was some mint and a little bit of cucumber, for a “bit of a British touch” – four enforcement officers came striding up to the stand.

Three were in uniform, and one was in plain clothes. One uniformed officer turned the camera on his vest on, and began reciting a legal script at the weeping five-year-old.

“You’re trading without a licence, pursuant to x, y, z act and blah dah dah dah, really going through a script,” Spicer tells me, saying they showed no compassion for his daughter. “This is my job, I’m doing it and that’s it, basically.”

The girl burst into tears the moment they arrived.

“Officials have some degree of intimidation. I’m a grown adult, so I wasn’t super intimidated, but I was a bit shocked,” says Spicer. “But my daughter was intimidated. She started crying straight away.”

As they continued to recite their legalese, her father picked her up to try to comfort her – but that didn’t stop the officers giving her stall a £150 fine and handing them a penalty notice. “TRADING WITHOUT LICENCE,” it screamed.


Picture: André Spicer

“She was crying and repeating, ‘I’ve done a bad thing’,” says Spicer. “As we walked home, I had to try and convince her that it wasn’t her, it wasn’t her fault. It wasn’t her who had done something bad.”

She cried all the way home, and it wasn’t until she watched her favourite film, Brave, that she calmed down. It was then that Spicer suggested next time they would “do it all correctly”, get a permit, and set up another stand.

“No, I don’t want to, it’s a bit scary to do it again,” she replied. Her father hopes that “she’ll be able to get over it”, and that her enterprising spirit will return.

The Council has since apologised and cancelled the fine, and called on its officials to “show common sense and to use their powers sensibly”.

But Spicer felt “there’s a bigger principle here”, and wrote a piece for the Telegraph arguing that children in modern Britain are too restricted.

He would “absolutely” encourage his daughter to set up another stall, and “I’d encourage other people to go and do it as well. It’s a great way to spend a bit of time with the kids in the holidays, and they might learn something.”

A fitting reminder of the great life lesson: when life gives you a fixed penalty notice, make lemonade.

Anoosh Chakelian is senior writer at the New Statesman.