The Obama polling that inspired Labour's cost of living offensive

While Romney led on managing the economy and reducing the deficit, Obama led on living standards. Labour believes the latter is the key to victory in 2015.

Before Ed Miliband announced his plan to freeze energy prices for 20 months from May 2015, he and his aides knew that it would "be big". They had long been struck by polling showing that rising gas and electricity bills were voters’ primary concern, ranked above wages, employment and housing. But even they have been surprised by the extent to which the policy has defined political debate since the conference season. Three weeks on from Miliband’s speech, the Labour leader's team believe it has had even more impact than George Osborne’s 2007 pledge to raise the inheritance tax threshold to £1m, with "huge cut through to the public" in the words of one aide. (A poll published yesterday showed that voters rate it above all the other policies announced by the parties during the conference season.) To their satisfaction, the Tories have struggled to settle on a consistent line of attack, unsure whether to dismiss it as a "gimmick" or as dangerously "left-wing", or to match it in some form.

The policy was devised by Greg Beales (jokingly named "Mr Freeze" by his colleagues), Miliband’s director of strategy and planning, who had long urged the party to shift its focus away from the macroeconomy and towards living standards. It was a reorientation inspired by Barack Obama’s 2012 election campaign. In meetings with the Labour team in London and Washington DC, Obama aides including his pollster Joel Benenson emphasised how important the president’s stance on living standards had been to victory in tough times. A report on the election by the veteran Democrat Stan Greenberg for Miliband pointed to polls showing that while Mitt Romney had led on "handling the economy"(51-44%) and "reducing the federal budget deficit" (51-37%), Obama had led on understanding "the economic problems ordinary people in this country are having" (51-43%) and on "looking out for the middle class" (51-40%).

This left-right split is mirrored in the UK, where a recent ComRes poll found that voters think the Conservatives (42%) are more likely than Labour (33%) to maintain economic growth and keep public spending under control (47-28%), but also that they believe their own family would be better off under Labour (41-31%).

Labour is confident this trend will favour it in 2015. As the economy enters a post-crisis phase, the party believes voters will become less concerned with macro issues and more concerned with whether their family is sharing in the proceeds of growth.

After missing their original target of eliminating the structural deficit in one parliament, the Tories have sought to turn economic failure into political success by emulating Obama’s 2012 campaign message and urging voters to let them "finish the job". But they have failed to recognise that Obama was referring not to government borrowing but to living standards. As for the warning "not to give the keys to the guys who crashed the car in the first place" – similarly inspired by the US president – a Labour aide pointed out to me that Obama "actually ran on that line in the 2010 midterms and it was a disaster".

The Tories have derided Miliband’s focus on the "cost of living" as a distraction from the primary task of "fixing" the economy, but this message is ill suited to a time when 11 million people have had no increase in their real earnings since 2003. Aware of this, the Tories are preparing a barrage of cost-of-living measures for the Autumn Statement but, more than at any other point since 2010, they will be forced to fight on enemy territory. 

Barack Obama waves to supporters after his victory speech at McCormick Place on election night November 6, 2012 in Chicago, Illinois. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Building peace in a dangerous world needs resources, not just goodwill

Conflict resolution is only the first step.

Thursday 21 September is the UN-designated International Day of Peace. At noon on this day, which has been celebrated for the last 25 years, the UN general secretary will ring the Peace Bell on the UN headquarters in New York and people of good will around the world will take part in events to mark the occasion. At the same time, spending on every conceivable type of weaponry will continue at record levels.

The first couple of decades after the end of the Cold War saw a steady reduction in conflict, but lately that trend seems to have been reversed. There are currently around 40 active armed conflicts around the world with violence and suffering at record levels. According to the 2017 Global Peace Index worldwide military spending last year amounted to a staggering $1.7 trillion and a further trillion dollars worth of economic growth was lost as a result. This compares with around 10 billion dollars spent on long term peace building.

To mark World Peace Day, International Alert, a London-based non-government agency which specialises in peace building, is this week publishing Redressing the Balance, a report contrasting the trivial amounts spent on reconciliation and the avoidance of war with the enormous and ever growing global military expenditure.  Using data from the Institute for Economics and Peace, the report’s author, Phil Vernon, argues that money spent on avoiding and mitigating the consequences of conflict is not only morally right, but cost-effective – "every dollar invested in peace building reduces the cost of conflict".

According to Vernon, "the international community has a tendency to focus on peacemaking and peacekeeping at the expense of long term peace building."  There are currently 100,000 soldiers, police and other observers serving 16 UN operations on four continents. He says what’s needed instead of just peace keeping is a much greater sustained investment, involving individuals and agencies at all levels, to address the causes of violence and to give all parties a stake in the future. Above all, although funding and expertise can come from outside, constructing a durable peace will only work if there is local ownership of the process.

The picture is not wholly depressing. Even in the direst conflicts there are examples where the international community has help to fund and train local agencies with the result that local disputes can often be settled without escalating into full blown conflicts. In countries as diverse as East Timor, Sierra Leone, Rwanda and Nepal long term commitment by the international community working with local people has helped build durable institutions in the wake of vicious civil wars. Nearer to home, there has long been recognition that peace in Ireland can only be sustained by addressing long-standing grievances, building resilient institutions and ensuring that all communities have a stake in the outcome.

At a micro level, too, there is evidence that funding and training local agencies can contribute to longer term stability. In the eastern Congo, for example, various non-government organisations have worked with local leaders, men and women from different ethnic groups to settle disputes over land ownership which have helped fuel 40 years of mayhem. In the Central African Republic training and support to local Muslim and Christian leaders has helped reduce tensions. In north east Nigeria several agencies are helping to reintegrate the hundreds of traumatised girls and young women who have escaped the clutches of Boko Haram only to find themselves rejected by their communities.

Peace building, says Vernon, is the poor cousin of other approaches to conflict resolution. In future, he concludes, it must become a core component of future international interventions. "This means a major re-think by donor governments and multilateral organisations of how they measure success… with a greater focus placed on anticipation, prevention and the long term." Or, to quote the young Pakistani winner of the Nobel Peace Prize, Malala Yousufzai: "If you want to avoid war, then instead of sending guns, send books. Instead of tanks, send pens. Instead of soldiers, send teachers."

Redressing the Balance by Phil Vernon is published on September 21.   Chris Mullin is the chairman of International Alert.