History shows why the Tories should be wary of branding Labour as 'socialist'

The party abandoned the practice in 1959 when some voters believed 'Labour' and 'Socialist' were different parties.

Painting Ed Miliband as an unreconstructed socialist will get the Tory party nowhere warned legendary ad man and former Conservative party chairman Maurice Saatchi in the Mail on Sunday the other day.

According to Saatchi's analysis, we "went off socialism" in the 1980s because "it didn’t produce any money…it didn’t create wealth for its citizens." The pendulum duly swung the other way, with people embracing Thatcherite popular capitalism. "But now we have gone off that too," he says, because it "seems to produce too much worship of the golden calf. So now we don’t know what we like."

An astute surfer of the political zeitgeist, Saatchi’s warning is prescient when you consider that more than four out of five voters feel energy suppliers "maximise profits at the expense of customers".

Undeterred by such warnings, the Conservative frontbench can barely contain its glee at Ed Miliband disinterring the term 'socialism' to define his politics. Earlier this year at Prime Minister’s Questions, David Cameron even referred to Miliband as a "champagne socialist", to predictable guffawing from his own side.

But this is not the first time the Tories have tried this tactic. Back in the 1950s they were at it, demonising socialism as part of a strategy dreamed up by one of Saatchi’s predecessors as party chairman, Lord Woolton.

A brilliant fundraiser and party organiser, Woolton increased Conservative membership from 1.2 million in 1947 to 2.1 million by June 1948 and was an early advocate of political rebranding, favouring renaming the Conservatives as the Union Party. The idea didn’t catch on, but as the great Conservative historian Robert Blake notes in his seminal work The Conservative Party from Peel to Thatcher:

…the next best thing to changing the name of one’s own party favourably is to change that of one’s opponents unfavourably. He [Woolton] declared henceforth in speech and writing Conservatives should never use the word 'Labour' with its suggestions of honest British toil, but always substitute 'Socialist' with its alien, doctrinaire overtones.

However, this audacious strategy contained a central flaw, one which David Cameron might do well to remember. As Blake points out:

This practice was dropped in 1959 when some voters were found who believed 'Labour' and 'Socialist' to be different parties.

Conservative delegates next to a spoof Ed Miliband-themed pub at the party's conference in Manchester last month. Photograph: Getty Images.

Kevin Meagher is associate editor of Labour Uncut and a former special adviser at the Northern Ireland office. 

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Labour is a pioneer in fighting sexism. That doesn't mean there's no sexism in Labour

While we campaign against misogyny, we must not fall into the trap of thinking Labour is above it; doing so lets women members down and puts the party in danger of not taking them seriously when they report incidents. 

I’m in the Labour party to fight for equality. I cheered when Labour announced that one of its three Budget tests was ensuring the burden of cuts didn’t fall on women. I celebrated the party’s record of winning rights for women on International Women’s Day. And I marched with Labour women to end male violence against women and girls.

I’m proud of the work we’re doing for women across the country. But, as the Labour party fights for me to feel safer in society, I still feel unsafe in the Labour party.

These problems are not unique to the Labour party; misogyny is everywhere in politics. You just have to look on Twitter to see women MPs – and any woman who speaks out – receiving rape and death threats. Women at political events are subject to threatening behaviour and sexual harassment. Sexism and violence against women at its heart is about power and control. And, as we all know, nowhere is power more highly-prized and sought-after than in politics.

While we campaign against misogyny, we must not fall into the trap of thinking Labour is above it; doing so lets women members down and puts the party in danger of not taking them seriously when they report incidents. 

The House of Commons’ women and equalities committee recently stated that political parties should have robust procedures in place to prevent intimidation, bullying or sexual harassment. The committee looked at this thanks to the work of Gavin Shuker, who has helped in taking up this issue since we first started highlighting it. Labour should follow this advice, put its values into action and change its structures and culture if we are to make our party safe for women.

We need thorough and enforced codes of conduct: online, offline and at all levels of the party, from branches to the parliamentary Labour party. These should be made clear to everyone upon joining, include reminders at the start of meetings and be up in every campaign office in the country.

Too many members – particularly new and young members – say they don’t know how to report incidents or what will happen if they do. This information should be given to all members, made easily available on the website and circulated to all local parties.

Too many people – including MPs and local party leaders – still say they wouldn’t know what to do if a local member told them they had been sexually harassed. All staff members and people in positions of responsibility should be given training, so they can support members and feel comfortable responding to issues.

Having a third party organisation or individual to deal with complaints of this nature would be a huge help too. Their contact details should be easy to find on the website. This organisation should, crucially, be independent of influence from elsewhere in the party. This would allow them to perform their role without political pressures or bias. We need a system that gives members confidence that they will be treated fairly, not one where members are worried about reporting incidents because the man in question holds power, has certain political allies or is a friend or colleague of the person you are supposed to complain to.

Giving this third party the resources and access they need to identify issues within our party and recommend further changes to the NEC would help to begin a continuous process of improving both our structures and culture.

Labour should champion a more open culture, where people feel able to report incidents and don't have to worry about ruining their career or facing political repercussions if they do so. Problems should not be brushed under the carpet. It takes bravery to admit your faults. But, until these problems are faced head-on, they will not go away.

Being the party of equality does not mean Labour is immune to misogyny and sexual harassment, but it does mean it should lead the way on tackling it.

Now is the time for Labour to practice what it preaches and prove it is serious about women’s equality.

Bex Bailey was on Labour’s national executive committee from 2014 to 2016.