History shows why the Tories should be wary of branding Labour as 'socialist'

The party abandoned the practice in 1959 when some voters believed 'Labour' and 'Socialist' were different parties.

Painting Ed Miliband as an unreconstructed socialist will get the Tory party nowhere warned legendary ad man and former Conservative party chairman Maurice Saatchi in the Mail on Sunday the other day.

According to Saatchi's analysis, we "went off socialism" in the 1980s because "it didn’t produce any money…it didn’t create wealth for its citizens." The pendulum duly swung the other way, with people embracing Thatcherite popular capitalism. "But now we have gone off that too," he says, because it "seems to produce too much worship of the golden calf. So now we don’t know what we like."

An astute surfer of the political zeitgeist, Saatchi’s warning is prescient when you consider that more than four out of five voters feel energy suppliers "maximise profits at the expense of customers".

Undeterred by such warnings, the Conservative frontbench can barely contain its glee at Ed Miliband disinterring the term 'socialism' to define his politics. Earlier this year at Prime Minister’s Questions, David Cameron even referred to Miliband as a "champagne socialist", to predictable guffawing from his own side.

But this is not the first time the Tories have tried this tactic. Back in the 1950s they were at it, demonising socialism as part of a strategy dreamed up by one of Saatchi’s predecessors as party chairman, Lord Woolton.

A brilliant fundraiser and party organiser, Woolton increased Conservative membership from 1.2 million in 1947 to 2.1 million by June 1948 and was an early advocate of political rebranding, favouring renaming the Conservatives as the Union Party. The idea didn’t catch on, but as the great Conservative historian Robert Blake notes in his seminal work The Conservative Party from Peel to Thatcher:

…the next best thing to changing the name of one’s own party favourably is to change that of one’s opponents unfavourably. He [Woolton] declared henceforth in speech and writing Conservatives should never use the word 'Labour' with its suggestions of honest British toil, but always substitute 'Socialist' with its alien, doctrinaire overtones.

However, this audacious strategy contained a central flaw, one which David Cameron might do well to remember. As Blake points out:

This practice was dropped in 1959 when some voters were found who believed 'Labour' and 'Socialist' to be different parties.

Conservative delegates next to a spoof Ed Miliband-themed pub at the party's conference in Manchester last month. Photograph: Getty Images.

Kevin Meagher is associate editor of Labour Uncut and a former special adviser at the Northern Ireland office. 

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The World Cup you’ve never heard of, where the teams have no state

At the Conifa world cup – this year hosted by the Autonomous Republic of Abkhazia – ethnic groups, diaspora communities and disputed territories will battle for footballing glory.

Football's European Championship and the Olympics are set to dominate the back pages over the next few months. How will Team GB fare in Rio? Will the zika virus stop the tournament even going ahead? Will the WAGS prove to be a distraction for the Three Lions? And can Roy Hodgson guide England to a long-awaited trophy?

But before the sprinters are in their blocks or a ball has been kicked, there's a world cup taking place.

Only this world cup is, well, a bit different. There's no Brazil, no damaged metatarsals to speak of, and no Germany to break hearts in a penalty shootout.  There’s been no sign of football’s rotten underbelly rearing its head at this world cup either. No murmurs of the ugly corruption which has plagued Fifa in recent years. Nor any suggestion that handbags have been exchanged for hosting rights.

This biennial, unsung world cup is not being overseen by Fifa however, but rather by Conifa (Confederation of Independent Football Associations), the governing body for those nations discredited by Fifa. Among its member nations are ethnic groups, diaspora communities or disputed territories with varying degrees of autonomy. Due to their contested status, many of the nations are unable to gain recognition from Fifa. As a consequence they cannot compete in tournaments sanctioned by the best-known footballing governing body, and that’s where Conifa provides a raison d’être.

“We give a voice to the unheard”, says Conifa’s General Secretary, Sascha Düerkop, whose world cup kicks off in the Autonomous Republic of Abkhazia at the end of this week.

“We are proud to give our members a forum where they can put themselves on the map.

“From that we hope to give back in the long run and invest in the football infrastructure in our member nations to help them grow.”

The two week footballing celebration starts with an opening ceremony before Kurdistan and Székely Land kick off the tournament. It follows on from 2014’s maiden competition which saw The County of Nice avenging a group stage defeat to Ellan Vannin from the Isle of Man, to take the spoils in the final via a penalty shoot-out.  There were some blowout scores of note however, with South Ossetia smashing Darfur 20-0 and Kurdistan beating the Tamils 9-0 at the event which took place in Östersund, Sweden. Neither of the finalists will be returning to the tournament – throwing down the gauntlet to another twelve teams. 

This, the second Conifa world cup, is testament to the ever-expanding global footprint of the tournament. Abkhazia will welcome sides from four continents – including Western Armenia, the Chagos Islands, United Koreans in Japan and Somaliland.

Despite the “minor” status of the countries taking part, a smattering of professional talent lends credibility to the event. Panjab can call on the experience of ex-Accrington Stanley man Rikki Bains at the heart of their defence, and the coaching savoir-faire of former Tranmere star Reuben Hazell from the dugout. Morten Gamst Pedersen, who turned out for Blackburn Rovers over 300 times and was once a Norwegian international, will lead the Sapmi people. The hosts complete the list of teams to aiming to get their hands on silverware along with Padania, Northern Cyprus, and Raetia.

A quick glance down said list, and it’s hard to ignore the fact that most of the nations competing have strong political associations – be that through war, genocide, displacement or discrimination. The Chagos Islands is one such example. An archipelago in the Indian Ocean, Chagos’ indigenous population was uprooted by the British government in the 1960s to make way for one of the United States' most strategically important military bases – Diego Garcia.

Ever since, they've been campaigning for the right to return. Their side, based in Crawley, has crowdfunded the trip to the tournament. Yet most of its members have never stepped foot on the islands they call home, and which they will now represent. Kurdistan’s efforts to establish an independent state have been well-highlighted, even more so given the last few years of conflict in the Middle East. The hosts too, broke away from Georgia in the 1990s and depend on the financial clout of Russia to prop up their government.

Despite that, Düerkop insists that the event is one which focuses on action on the pitch rather than off it. 

“Many of the nations are politically interested, but we are non-political,” he says. 

“Some of our members are less well-known in the modern world. They have been forgotten, excluded from the global community or simply are ‘unpopular’ for their political positions.

“We are humanitarians and the sides play football to show their existence – nothing more, nothing less.”

The unknown and almost novel status of the tournament flatters to deceive as Conifa’s world cup boasts a broadcast deal, two large stadiums and a plush opening ceremony. Its aim in the long run, however, is to develop into a global competition, and one which is content to sit below Fifa.

“We are happy to be the second biggest football organisation,” admits Düerkop.

“In the future we hope to have women’s and youth tournaments as well as futsal and beach soccer.”

“Our aim is to advertise the beauty and uniqueness of each nation.”

“But the most important purpose is to give those nations that are not members of the global football community a home.”

George Weah, the first African winner of Fifa World Player of the Year award remarked how “football gives a suffering people joy”.

And after speaking to Düerkop there’s certainly a feeling that for those on the game’s periphery, Conifa’s world cup has an allure which offers a shared sense of belonging.

It certainly seems light years away from the glitz and glamour of WAGs and corruption scandals. And that's because it is.

But maybe in a small way, this little-known tournament might restore some of beauty lost by the once “beautiful game”.